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gold plated chandbali under 10000artificial jadau chandbali
Pearl Emerald Sapphire Chandbali Earrings in Gold Plated Silver ER 362 Sale priceINR 9,995
indian choker set designJadau Choker Set , Gold Plated on Sterling Silver
Jadau Choker Set | Gold Plated on Sterling Silver | Freshwater Pearls NS 144 Sale priceINR 24,695
Ready To Shipseed pearl necklace set antique edwardian victorian eraantique pearl necklace studded with pearls
Antique Look Necklace Set | Gold Polished Sterling Silver | Studded with Freshwater Pearls NS 090A Sale priceINR 45,995
Ready To Shipblue sapphire chokerPendant with Multi Strand Pearl Mala
Gold Plated Layered Pearl Choker | Pendant with Multi Strand Pearl Mala NS 143 Sale priceINR 25,695
layered choker setmulticoloured choker set
Gold Plated Traditional Punjabi Jadau Necklace Set in Silver NS 142 Sale priceINR 24,695
Ready To ShipGold Plated Jadau Necklace Set | For Girls & Women NS 111traditional punjabi jadau set
Gold Plated Jadau Necklace Set | For Girls & Women NS 111 Sale priceINR 40,595
Ready To Shipbridal necklaceGold Plated Bridal Jadau Necklace Set in Silver NS 103
Gold Plated Bridal Jadau Necklace Set in Silver NS 103 Sale priceINR 49,995
Ready To Shipreal pearl necklace setreal pearl jewelry
Gold Plated Pearl Jewelry Set | Sterling Silver & Freshwater Pearls NS 112 Sale priceINR 28,495
Ready To ShipRuby Red Necklace Set | Gold Plated Silver Jewelry | Real Gold Like Finish NS 114Ruby Red Necklace Set | Gold Plated Silver Jewelry | Real Gold Like Finish NS 114
Ruby Red Necklace Set | Gold Plated Silver Jewelry | Real Gold Like Finish NS 114 Sale priceINR 26,595
indian pearl jewelry set for destination weddinggold plated real pearl set for destination wedding
Gold Plated Pearl Necklace Set | Bridal Wear Jewelry | Indian Pearl Jewelry NS 105 Sale priceINR 51,695
long rani haar set in gold plated silverlong haar design
Long Haar Design | Gold Plated on Sterling Silver | Indian Jewelry NS 108 Sale priceINR 56,895
amritsari churiyanpair of kundan kadas in gold plated silver
Multicolored Jadau Bangles in Gold Plated Silver BG 052 Sale priceINR 50,095
Ready To Shipjadau mala setgold pendant with layered mala
Layered Pearl And Turquoise Necklace Set | NS 141 Sale priceINR 19,995
Neelam choker setblue sapphire choker
Gold Plated Jadau Choker Set | Traditional Handmade Indian Jewellery NS 139 Sale priceINR 28,495
gold plated pearl chokergold plated pearl choker set
Pearl Necklace in Gold Plated Silver NS 138 Sale priceINR 17,495
pearl choker Jewelry For Destination Wedding | Real Freshwater Pearls | Gold Plated Silverbridal choker set in pearl For Destination Wedding
Pearl Choker Set For Bride | Gold Plated Silver & Pearl Jewelry NS 137 Sale priceINR 52,895
bridal choker setpakistani choker set design
Gold Plated Silver Jewelry | Bridal Pearl Choker | 925 Silver NS 136 Sale priceINR 59,295
bridal necklace for destination weddingsilver necklace set gold plated for destination wedding
Silver Necklace Set Gold Plated | Stone & Pearl Studded | Bridal Wear NS 110 Sale priceINR 55,995
cocktail ringJadau Cocktail Ring in Gold Plated Silver LR 026
Jadau Cocktail Ring in Gold Plated Silver LR 026 Sale priceINR 5,995
mangatrai pearls rani haar setreal pearls rani haar
Real Pearl Rani Haar | Sober & Elegant Design NS 133 Sale priceINR 35,795
Ready To Shipgold plated navratna pendant setgold plated navratna pendant
Navrattan Jadau Pendant Set in Gold Plated Silver PS 063 Sale priceINR 5,595
ruby choker set with pearlscute choker set
Delicate Gold Plated Choker Set in Silver Studded with Pearls and Rubies NS 132 Sale priceINR 16,595
Silver Gold Plated Navratna Tikkagold plated pakistani tikka
Gold Plated Navrattan Tikka | Heritage Indian Jewellery TK 065 Sale priceINR 7,995
gold tikka under 10000jadau mang teeka for bride
Gold Plated Jadau Tikka | 925 Silver Maang Teeka Online TK 064 Sale priceINR 7,995
Ready To ShipMulticolored Jadau Tikka | For Ladies TK 063Multicolored Jadau Tikka | For Ladies TK 063
Multicolored Jadau Tikka | For Ladies TK 063 Sale priceINR 6,295
Ready To Shipchain set under 100000Gold Plated Pearl Ruby Chain Necklace Set in Silver NS 131
Gold Plated Pearl Ruby Chain Necklace Set in Silver NS 131 Sale priceINR 14,595
Ready To Shippearl tikka with gold platinggold plated pearl tikka
Gold Polished Pearl Maang Teeka | 925 Silver and Real Freshwater Pearls TK 062 Sale priceINR 7,595
Ready To Shipgold plated necklace set with pearls and turquoisesPearl Pheroza Jadau Necklace Set in Gold Plated Silver NS 130
Pearl Pheroza Jadau Necklace Set in Gold Plated Silver NS 130 Sale priceINR 22,995
silver gold plated pendant setgold plated earrings on silver
Gold Plated Jadau Pendant Set on 92.5% Silver Base Metal PS 066 Sale priceINR 8,595
gold pendant set under 10000jadau pendant set with blue and green colors
Gold Plated Pendant Set, Studded with Multicolored Stones in Silver PS 065 Sale priceINR 8,995
pearl pendant set hyderabadiamritsari jadau jewellery in pearl
Pearl Jewelry Pendant Sets | Gold Plated Sterling Silver PS 064 Sale priceINR 12,995
navrattan pendant set gold platedgold plated navratna studs
Gold Plated Navrattan Jadau Pendant Set in Silver PS 062 Sale priceINR 6,595
pakistani mughal jadau pendant setmughal jewelry, hyderabadi jadau pendant set
Mughal Era Inspired Pendant Set in Silver PS 060 Sale priceINR 18,995
gold plated pendant set under 10000gold plated tops
Pearl Ruby Jadau Pendant Set in Gold Plated Silver PS 059 Sale priceINR 7,995
gold plated jadau pendant set in mumbaigold plated pendant set in delhi
Premium Pearl Jewelry Sets | Gold Plated Sterling Silver | Locket & Tops PS 058 Sale priceINR 16,595
pakistani earrings in turquoiseheritage indian jewellery in turquoise
Gold Plated Pearl Pheroza Earrings on 925 Silver ER 361 Sale priceINR 13,995
traditonal pakistani chandbala earrings with turquoise and pearlskundan polki jadau in gold plated silver
Gold Plated Oversized Turquoise Chandbali Earrings with Pearl Drops in Silver ER 360 Sale priceINR 15,595
Ready To ShipGold Plated Oversized Pearl Drop Earrings in Silver ER 359jali cut earrings in gold plated silver
Gold Plated Oversized Pearl Drop Earrings in Silver ER 359 Sale priceINR 13,595
Ready To Shiphyderabadi dollar with earrinshyderabadi dollar
Premium Indian Jewelry Sets | Gold Plated Sterling Silver | Freshwater Pearls PS 057 Sale priceINR 13,995
nizami pendantsilver pendant set with gold plating
Multicolored Jadau Pendant Set in Gold Plated Silver PS 056 Sale priceINR 12,595
Ready To Shiphyderabadi pearl pendant set in usahyderabadi tops with real pearls
Premium Pearl Pendant Sets | Gold Plated Sterling Silver PS 054 Sale priceINR 12,995
hyderabadi pendant setkundan pendant set in gold plated
Real Pearl Jewelry Sets | Gold Plated Sterling Silver | Locket & Tops PS 053 Sale priceINR 14,595
Ready To Shipgold plated neelam earringssmall earrings
Multicolored Jadau Studs in Gold Plated Silver ER 162A Sale priceINR 4,995
Ready To Shipgold plated necklace setreal gold like artificial jewellery
Gold Plated Necklace Set | Handmade Jadau Jewelry NS 129 Sale priceINR 42,595
Multicolored Jadau Jhumka Earrings in Gold Plated Silver ER 357Multicolored Jadau Jhumka Earrings in Gold Plated Silver ER 357
Multicolored Jadau Jhumka Earrings in Gold Plated Silver ER 357 Sale priceINR 14,595
Multicolored Jadau Pendant Set in Gold Plated Silver PS 052 B
Multicolored Jadau Pendant Set in Gold Plated Silver PS 052 B Sale priceINR 6,295
Ready To ShipMulticolored Jadau Pendant Set in Gold Plated Silver PS 052A
Multicolored Jadau Pendant Set in Gold Plated Silver PS 052A Sale priceINR 6,295
Pearl Ruby Jadau Pendant Set in Gold Plated Silver PS 052Pearl Ruby Jadau Pendant Set in Gold Plated Silver PS 052
Pearl Ruby Jadau Pendant Set in Gold Plated Silver PS 052 Sale priceINR 5,995
gold plated pendant set for giftgold plated jadau pendant set under 10000
Gold Plated Multicolored Jadau Pendant Set in Silver PS 051 Sale priceINR 9,995
gold plated navratna jhumkinavrattan jhumka earrings on gold plated silver
Gold Plated Navratna Jhumka Earrings in Silver made with Jadau Technique ER 141A Sale priceINR 12,795

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.