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Long Haar Design | Gold Plated on Sterling Silver | Indian Jewelry NS 108 Sale priceINR 56,895
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Gold Plated Jadau Set | Indian Navaratan Jewellery NS 033 Sale priceINR 40,595
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Bridal Gold Plated Jewelry set | Jadau Necklace & Chandbali Earrings NS 191 Sale priceINR 58,995
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Gold Plated Choker Sets Online | Necklace Set For Bridal Wear NS 159 Sale priceINR 51,995
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Navratan Necklace Set | Studded with Multi-Colours | Gold Polished Silver NS 155 Sale priceINR 33,995
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Silver Indian Jewellery Set | Bridal Jadau Necklace Set NS 094 Sale priceINR 69,995
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Emerald Necklace Set | Green Stones Necklace Set | Edwardian Necklace Design | NS 459 Sale priceINR 54,995
multicolor necklace set for destination wedding bridejadau set with chandbali earrings for destination wedding
Premium Indian Jewelry | For Destination Wedding | Gold Plated on Silver Sale priceINR 53,795
bridal rani haar set gold plated for destination weddinggold plated rani haar for destination wedding
Bridal Wear Jadau Rani Haar | Ideal Destination Wedding Jewelry Sale priceINR 85,000
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Jewelry For Destination Wedding | Real Freshwater Pearls | Gold Plated Silver Sale priceINR 52,895
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Broad Pearl Necklace Set | Destination Wedding Jewelry Sale priceINR 51,695
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Classic Edwardian Necklace Set | Jadau Set for Destination Wedding Sale priceINR 53,795
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Gold Plated Set | For Destination Wedding | Premium Materials & Craftsmanship Sale priceINR 34,895
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Bridal Jadau Set | Gold Plated Jewelry For Destination Wedding | Real Gold Like Looks Sale priceINR 74,995
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Bridal Necklace Set | Broad & Heavy Set | For No Hassles Destination Wedding Sale priceINR 81,895
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Multocoloured Jadau Necklace Set | Destination Wedding Jewelry | For Women Sale priceINR 37,695
Dazzle at Your Destination Wedding | Luxurious Appearance of Gold-Like JewelryDazzle at Your Destination Wedding | Luxurious Appearance of Gold-Like Jewelry
Dazzle at Your Destination Wedding | Luxurious Appearance of Gold-Like Jewelry Sale priceINR 37,695
Gold plated necklace set for women for destination wedding in dubaitraditional pakistani jadau for destination wedding in uk
Luxurious Appearance of Real Gold-Like Jewelry | Destination Wedding | Gold Plated Silver Sale priceINR 69,995
Luxurious Choker Set | Dream Destination Wedding | Gold Plated on Silver | Premium MaterialsLuxurious Choker Set | Dream Destination Wedding | Gold Plated on Silver | Premium Materials
Luxurious Choker Set | Dream Destination Wedding | Gold Plated on Silver | Premium Materials Sale priceINR 48,195
gold plated fashion jewelry for destination weddinggold plated indian jewelry for destination wedding
Fashion Jewelry For Destination Wedding | Gold Plated on Silver | Premium Stone Materials Sale priceINR 58,995
rani haar set in gold for destination weddingmughal jewellery haar
Rani Haar Set For Destination Wedding | Gold Plated on Silver | Real Gold Like Finish Sale priceINR 40,595
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Colorstone Jewelry For Destination Wedding Overseas | Gold Plated on Silver Sale priceINR 59,995
Ready To ShipDazzle at Your Destination Wedding | Luxurious Appearance of Gold-Like JewelryDazzle at Your Destination Wedding | Luxurious Appearance of Gold-Like Jewelry
Bridal Wear Jewellery | Traditional Necklace & Statement Earrings NS 450 Sale priceINR 37,695
Ready To ShipTurquoise bridal necklace set for destination weddingjadau necklace for destination wedding
Broad Jadau Necklace Set | Bridal Jewellery | Gold Plated Jadau Set NS 323 Sale priceINR 37,695
Ready To Shiproyal and heavy bridal jadau necklace for destination weddingstatement jewellery pieces for destination wedding outside india
Bridal Jewellery Set | Traditional Indian Jewellery | Multicoloured Set | NS 321 Sale priceINR 81,895
Ready To Shipruby set for womenruby necklace for women
Gold Plated Ruby Necklace | For Women | Rudradhan NS 312 Sale priceINR 35,795
Ready To Shipbridal punjabi set For Destination Wedding | Real Gold Like Looksjadau jewellery set for marriage functions For Destination Wedding | Real Gold Like Looks
Bridal Wear Necklace Set | Intricate Design | Ruby Emerald & Pearl NS 313 Sale priceINR 74,995
Ready To Shipruby pheroza necklace setBridal jadau set gold plated
Multicoloured Jadau Set | 22k Gold Plated | Sterling Silver NS 305 Sale priceINR 50,095
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Multicoloured Jadau Set | Gold Plated on Sterling Silver | Bridal Wear NS 304 Sale priceINR 37,695
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Ruby Dominated Jadau Set | Gold Plated on Silver | Finely Crafted NS 303 Sale priceINR 35,795
buy jadau sets in mumbaiclassic jadau necklace
Pheroza Guluband Set | Jadau Set with Chandbali Earrings NS 296 Sale priceINR 34,895
Ready To Shipheavy bridal wear jadau necklace set Gold Plated Set | For Destination Wedding | Premium Materials & CraftsmanshipGold Plated Set | For Destination Wedding | Premium Materials & Craftsmanship
Bridal Wear Jadau Necklace Set | Ethnic Indian Jewellery Design NS 282 Sale priceINR 34,895
Ready To Shippremium gold plated jewelryruby turquoise and pearl jewelry
Premium Quality Jadau Necklace Set | Buy Bridalwear Jewelry Online | NS 268 Sale priceINR 39,995
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Gold Plated Silver Necklace Set | Multicoloured Jadau Set For Women NS 266 Sale priceINR 28,495
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Bridal Jadau Necklace | With Chandbali Earrings | Gold Plated NS 221 Sale priceINR 50,995
gold plated bridal set navrattangold plated navratna set for bride
Navrattan Jadau Set | For Bride | Gold Plated Silver NS 156 Sale priceINR 48,195
pearl choker Jewelry For Destination Wedding | Real Freshwater Pearls | Gold Plated Silverbridal choker set in pearl For Destination Wedding
Pearl Choker Set For Bride | Gold Plated Silver & Pearl Jewelry NS 137 Sale priceINR 52,895
bridal necklace for destination weddingsilver necklace set gold plated for destination wedding
Silver Necklace Set Gold Plated | Stone & Pearl Studded | Bridal Wear NS 110 Sale priceINR 55,995
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Gold Plated Pearl Necklace Set | Bridal Wear Jewelry | Indian Pearl Jewelry NS 105 Sale priceINR 51,695
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Gold Plated Bridal Indian Jewellery | Jadau Necklace Set NS 105A Sale priceINR 53,795
Ready To Shipbridal necklaceGold Plated Bridal Jadau Necklace Set in Silver NS 103
Gold Plated Bridal Jadau Necklace Set in Silver NS 103 Sale priceINR 49,995
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Gold Plated Silver Necklace Set | Real Sapphires & Pearls NS 098A Sale priceINR 53,795
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Gold Plated Jadau Jewellery | Bridal Necklace Set in Sterling Silver NS 098 Sale priceINR 53,795
navratna bridal neckalce set under 70000jadau set with gold plating
Heavy Look Gold Necklace Set | Navratna Jewellery | Gold Polished on Silver NS 082 Sale priceINR 56,695
bridal rani haar set gold plated for destination weddinggold plated rani haar for destination wedding
Gold Plated Bridal Rani Haar | Necklace Set in Silver NS 069 Sale priceINR 85,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.