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BUY Gold Plated Silver Necklace onlinegold plated necklace with price
Gold Plated Silver Necklace | Real Freshwater Pearls NS 032 Sale priceINR 28,495
gold plated silver jadau necklace setclassic multicolor traditional punjabi jewelry
Gold Plated Necklace Set in Silver made with Traditional Jadau Technique NS 042 Sale priceINR 19,495
pearl choker with real pearls on silver for abroad wedding events jadau choker set with freshwater pearls on silver
Pearl Jewellery Sets | Pearl Choker Sets | Gold Plated on Silver NS 063 Sale priceINR 26,595
pearl choker set gold plated silver925 silver gold plated necklace
Buy Pearl Choker Online In India | Freshwater Cultured Pearls NS 044 Sale priceINR 29,995
Elegant and Delicate Navratna Set | Indian Navratna Jewellery NS 238Elegant and Delicate Navratna Set | Indian Navratna Jewellery NS 238
Elegant and Delicate Navratna Set | Indian Navratna Jewellery NS 238 Sale priceINR 16,495
kundan polki set for destination weddingkundan set for destination wedding
Bridal Indian Necklace | Bridal Earrings | Gold Plated on Sterling Silver NS 227 Sale priceINR 59,995
pearl choker set on silverreal pearls choker
Gold Plated Pearl floral choker necklace with matching earrings in silver NS 161 Sale priceINR 30,195
Delicate & Simple Design | Gold Plated Navratna Necklace Set | 925 Silver NS 150Delicate & Simple Design | Gold Plated Navratna Necklace Set | 925 Silver NS 150
Delicate & Simple Design | Gold Plated Navratna Necklace Set | 925 Silver NS 150 Sale priceINR 18,495
Ruby Red Necklace Set | Gold Plated Silver Jewelry | Real Gold Like Finish NS 114Ruby Red Necklace Set | Gold Plated Silver Jewelry | Real Gold Like Finish NS 114
Ruby Red Necklace Set | Gold Plated Silver Jewelry | Real Gold Like Finish NS 114 Sale priceINR 26,595
gold plated necklace set with pearls and turquoisesPearl Pheroza Jadau Necklace Set in Gold Plated Silver NS 130
Pearl Pheroza Jadau Necklace Set in Gold Plated Silver NS 130 Sale priceINR 22,995
Navratan Necklace Set | Gold Plated 925 Silver | Ethnic Indian Jewelry Set NS 120Navratan Necklace Set | Gold Plated 925 Silver | Ethnic Indian Jewelry Set NS 120
Navratan Necklace Set | Gold Plated 925 Silver | Ethnic Indian Jewelry Set NS 120 Sale priceINR 21,995
pearl choker sethyderabadi pearl choker set
Pearl Necklace Set | Pearl Choker | Gold Plated Silver NS 076 Sale priceINR 17,495
delicate ruby necklace setlightweight gold plated jewelry
Minimalistic Ruby & Pearl Set | J-Tops Earrings NS 288 Sale priceINR 18,495
gold plated navratna set under 15000gold plated jewelry for women online
Gold Plated Navratna Jewelry Set | Dainty & Classic Design NS 257 Sale priceINR 16,595
gold plated pearl necklace setgold plated pearl set
Gold Plated Pearl Necklace Set | Jadau Jewelry on Silver | Real Pearls NS 212 Sale priceINR 25,695
traditional pakistani jewelryOld World Charm Jewelry | Classic Pearl and Turquoise Set | Gold Plated Silver NS 188
Old World Charm Jewelry | Classic Pearl and Turquoise Set | Gold Plated Silver NS 188 Sale priceINR 26,995
gold plated necklace set in pearl and ferozaDelicate Pearl and Feroza Necklace Set in Gold Plated Silver NS 175
Delicate Pearl and Feroza Necklace Set in Gold Plated Silver NS 175 Sale priceINR 18,495
multicolored choker setmulticolored pakistani choker
Gold Plated Silver Necklace | Multicoloured Choker Set with Pearls NS 172 Sale priceINR 26,595
layered pearl necklacelayered pearl choker set
Gold Plated Jewelry | Layered Pearl Necklace Set in 925 Silver NS 164 Sale priceINR 21,895
long rani haar set in gold plated silverlong haar design
Long Haar Design | Gold Plated on Sterling Silver | Indian Jewelry NS 108 Sale priceINR 56,895
Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081
Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081 Sale priceINR 21,995
gold plated bridal set under 1 lakhbridal jadau set in silver with gold plating
Buy Bridal Wear Jewelry Online | Affordable Gold Plated Silver NS 054 Sale priceINR 65,895
gold plated set under 20000gold plated necklace set under 20000
Gold Plated Multicolored Necklace Set in Silver NS 052 Sale priceINR 23,795
pearl choker set under 20000pearl choker
Jadau Choker Necklace Set in Gold Plated Silver Set With Pearls NS 050 Sale priceINR 21,895
traditional rani haar designlong haar in pearls with gold plating
Long Haar | Traditional Indian Jewelry | Pearl Necklace HR 007 Sale priceINR 60,995
real pearls necklace set in gold plated silverreal pearl jewelry necklace set
Real Pearls Jadau Necklace Set | Gold Plated on 925 Silver NS 014 Sale priceINR 63,995
hyderabadi jadau set under 20000jadau necklace
Gold Plated Jadau Necklace Set in Silver NS 047 Sale priceINR 25,695
bridal navratna necklace set in gold plated silverbridal wear navratna set
Gold Plated Jadau Set | Indian Navaratan Jewellery NS 033 Sale priceINR 40,595
sleek navratna setbridal navratna set
Buy Navratna Jewellery Online | Navaratan Necklace Set NS 038 Sale priceINR 45,095
innaya heritage jewelleryhyderabadi pearl set
Gold Plated Pearl Necklace With Chandbali Earrings in Sterling Silver NS 147 Sale priceINR 36,995
indian jadau jewellery new yorkBuy Ruby Necklace Designs Online
Ruby Pearl Set with Chandbali | Buy Handmade Indian Jewellery Online NS 451 Sale priceINR 28,495
rani haar set in gold for destination weddingmughal jewellery haar
Exquisite Jadau Rani Haar Set | Tricoloured Rani Haar | Freshwater Pearls NS 440 Sale priceINR 40,595
bollywood jewellery setjadau necklace with studs
Jadau Necklace with Statement Studs | Sapphire-Emerald Combination NS 315 Sale priceINR 19,995
navratna jadau setjadau necklace set in silver with navratna stones
Delicate Navratna Necklace Set | Traditional Jadau Necklace Set NS 285 Sale priceINR 24,995
navratna jewellery tanishqnavratna jewellery set tanishq
Navratna Jewelry Set | Realistic Gold Plated Jewelry | Sterling Silver NS 262 Sale priceINR 19,995
light weight jadau set designssmall jadau necklace set under 15000
Delicate Necklace & Earrings Set | Dainty & Sober | Gold Plated on 925 Silver NS 256 Sale priceINR 14,595
pearl and turquoise necklace set with chandbali earringsjewellery shop selling jadau jewellery in bangalore
Floral Design Necklace Set | Feroza Jadau Set | Rudradhan NS 249 Sale priceINR 16,495
gold plated indian jewelry shops in usaDainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246
Dainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246 Sale priceINR 15,595
buy gold plated jewelry sets in mumbaibuy gold plated silver jewelry sets in usa
Delicate Ruby Necklace | With Chandbali Style Earrings | Gold Plated Jewelry NS 240 Sale priceINR 25,695
lightweight jadau set in gold platedfloral necklace malabar
Floral Jadau Set | Blue Sapphires & Pearls | With Gold Plating NS 232 Sale priceINR 17,495
buy pearl necklace set in hyderabadbuy pearl necklace set in bangalore
Classic Pearl Necklace Set | Premium Quality Materials & Finish NS 231 Sale priceINR 31,995
gold plated necklace set with chandbalisgold plated jadau set
Gold Plated Jadau Set | Sober & Elegant | Sterling Silver NS 220 Sale priceINR 27,595
bridal wear navratna necklace with chandbali earrings on gold plated silverparty wear navratna set
925 Silver Necklace Set | Gold Plated Jadau Set | Real Gold Looks Jewellery Online NS 216 Sale priceINR 41,595
turquoise necklace & earrings on silver with gold platingturquoise necklace set
Gold Plated Jewelry | Necklace Set | Real Pearl & Firoza Set NS 214 Sale priceINR 25,695
emerald necklace set in 22k gold22k gold emerald necklace set
Silver Jewellery Set | Emerald Necklace Set | Gold Plated Sterling Silver NS 210 Sale priceINR 26,500
gold plated ruby pearl jadau necklace setruby necklace in gold plated silver
Classic Ruby Pearl Necklace | Long Dangler Earrings | Gold Plated Silver NS 207 Sale priceINR 30,195
pearl necklace with chandbali usabuy amritsari jadau set in usa
Floral Pearl Necklace Set | With Chandbalis | Gold Plated Silver Jewelry Online NS 201 Sale priceINR 29,995
destination wedding jewelrychoker necklace for lehenga for destination wedding
Bridal wear Choker Set | Oversized Chandbali Earrings | Perfect to pair with Lehenga NS 193 Sale priceINR 57,950
navratna bridal setnavrattan set with chandbali
Buy Navratna Jewellery Sets Online | Navaratan Necklace Set with Chandbali NS 192 Sale priceINR 50,995
gold plated fashion jewelry for destination weddinggold plated indian jewelry for destination wedding
Bridal Gold Plated Jewelry set | Jadau Necklace & Chandbali Earrings NS 191 Sale priceINR 58,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.