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Metal/Finish
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mukta ring in real gold
Pearl Cocktail Ring | 22k Hallmarked Gold Jewelry GLR 072 Sale priceINR 128,000
pearl gold ring for women tanishq under 25000pearl ring for women tanishq
Pearl Ring | 22ct Gold | Floral Design GLR 069 Sale priceINR 44,000
Pearl Jadau Ring in 22ct Gold GLR 071Pearl Jadau Ring in 22ct Gold GLR 071
Pearl Jadau Ring in 22ct Gold GLR 071 Sale priceINR 56,000
bengali mukta ring on real goldreal gold pearl ring bengali design
Pearl Ring in Gold | 22k Hallmark Gold Jewelry Online GLR 047 Sale priceINR 57,000
pearl ring in 22k gold for women22k gold ring with pearls for women
Pearl Ring in 22kt Gold | Freshwater Pearls | For Women GLR 073 Sale priceINR 84,000
pearl ring for women in 22k goldbuy jadau gold ring in delhi
Pearl Ring For Women | 22k Gold| Cocktail Ladies Ring GLR 085 Sale priceINR 81,000
Pearl Cocktail Ladies Ring in 22k Gold GLR 018Pearl Cocktail Ladies Ring in 22k Gold GLR 018
Pearl Cocktail Ladies Ring in 22k Gold GLR 018 Sale priceINR 46,000
pearl cocktail ring in goldvintage gold ring with seed pearls
Pearl Cocktail Ring For Women | Indo-western Design GLR 045 Sale priceINR 102,000
Oval Pearl Ring in 22k Gold GLR 041Oval Pearl Ring in 22k Gold GLR 041
Oval Pearl Ring in 22k Gold GLR 041 Sale priceINR 33,000
Jadau Pearl Ring in 22ct Gold GLR 084Jadau Pearl Ring in 22ct Gold GLR 084
Jadau Pearl Ring in 22ct Gold GLR 084 Sale priceINR 88,000
pearl ring for womenpearl ring in real 22k gold
Jadau Cocktail Ring | 22K Gold | Pearl Ring GLR 030 Sale priceINR 81,000
Jadau Ladies Ring in 22k Gold with Pearls GLR 022Jadau Ladies Ring in 22k Gold with Pearls GLR 022
Jadau Ladies Ring in 22k Gold with Pearls GLR 022 Sale priceINR 26,000
buy pearl rings online in hyderabadlightweight gold ring with pearls
Gold Ring in Pearls | Buy 22k Gold Rings Online GLR 044 Sale priceINR 34,000
22k gold cocktail ring with pearlsgold cocktail ring for women
Gold Cocktail Ring | Pearl Studded | For Women GLR 011 Sale priceINR 116,000
Floral Pearl Ring in 22k Gold GLR 038Floral Pearl Ring in 22k Gold GLR 038
Floral Pearl Ring in 22k Gold GLR 038 Sale priceINR 56,000
Finely Crafted Pearl Ring in 22ct Gold GLR 086Finely Crafted Pearl Ring in 22ct Gold GLR 086
Finely Crafted Pearl Ring in 22ct Gold GLR 086 Sale priceINR 89,000
Evergreen Pearl Ring in 22K Gold GLR 043Evergreen Pearl Ring in 22K Gold GLR 043
Evergreen Pearl Ring in 22K Gold GLR 043 Sale priceINR 36,000
Elegant Pearl Ring in 22ct Gold GLR 055Elegant Pearl Ring in 22ct Gold GLR 055
Elegant Pearl Ring in 22ct Gold GLR 055 Sale priceINR 39,000
Drop Shaped Pearl Jadau Ring in 22k Gold GLR 042Drop Shaped Pearl Jadau Ring in 22k Gold GLR 042
Drop Shaped Pearl Jadau Ring in 22k Gold GLR 042 Sale priceINR 52,000
seed pearl ring on goldsadikari jadau ring
22k Gold Ring Studded with Pearls GLR 039 Sale priceINR 49,000
gold ring for women tanishq22k Gold Ring For Women | set with Pearls GLR 015
22k Gold Ring For Women | set with Pearls GLR 015 Sale priceINR 37,000
22k Cocktail Ring Studded with Pearls and Rubies GLR 02922k Cocktail Ring Studded with Pearls and Rubies GLR 029
22k Cocktail Ring Studded with Pearls and Rubies GLR 029 Sale priceINR 85,000
pearl cocktail ring in real goldpearl cocktail ring for women
22K Gold Cocktail Ring | Studded With Pearls | For Women GLR 027 Sale priceINR 130,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.