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Ready To Shipedwardian turquoise earringsbeautiful pearl and feroza earrings made in sterling silver
Statement Turquoise Jewelry | Feroza Earrings | Edwardian Victorian Styled ER 040 Sale priceINR 14,995
Ready To Shipheritage mughal jewellery for wedding abroadMughal jewellery jadau earrings for wedding abroad
Traditional Jadau Earrings | Mughal Jewellery | Indian Bridal Earrings| Gold Plated Jewellery | ER 557 Sale priceINR 20,995
edwardian seen pearl chandelier earrings on sterling silverbohemian earrings on sterling silver studded with freshwater pearls
Pearl Danglers | Edwardian Design | Indo Western Silver Jewelry SER 020 Sale priceINR 19,995
Ready To ShipExquiste Statement Chandbali Earrings in Gold Plated Silver ER 447chandbali earrings
Exquiste Statement Chandbali Earrings in Gold Plated Silver ER 447 Sale priceINR 24,595
pearl earrings on silver for womenfusion silver earrings, indo western wear
Contemporary Indian Silver Jewelry | Rooted in Traditions SER 041 Sale priceINR 15,595
Ready To Shipgold plated chand balas in silveramritsari chand bala earrings
Gold Plated Jadau Chandbali Earrings in Silver ER 048 Sale priceINR 12,995
Ready To ShipNavrattan Danglers | Navratna Dangle Earrings | ER 584Navrattan Danglers | Navratna Dangle Earrings | ER 584
Navrattan Danglers | Navratna Dangle Earrings | ER 584 Sale priceINR 11,495
trendy earrings for womenmodern pearl stud earrings
Elegant Pearl Earrings in Silver | Classic Pearl Studs | Modern & Trendy Design | ER 568 Sale priceINR 5,995
pearl danglers on sterling silverstatement silver earrings
White Silver Danglers | Indo Western Design | Statement Silver Earrings SER 011 Sale priceINR 19,495
gold plated pearl danglersstatement earrings pearls
Exquisite Seed Pearl Earrings | Gold Plated Sterling Silver ER 496 Sale priceINR 19,995
gold plated earrings under 25000gold plated bridal earrings
Statement Gold Plated Jadau Earrings with Ruby Emerald Hangings ER 442 Sale priceINR 22,795
Ready To Shipbuy gold plated jewellery online with pricegold plated earrings with price
Gold Plated Earrings | Floral Studs For Women | 925 Silver ER 424 Sale priceINR 8,595
Ready To Shippearl chandbalisantique chandbali earrings gold plated
Gold Plated Pearl Dangler on Sterling Silver ER 382A Sale priceINR 22,695
Ready To Shipstunning chandbali in gold plated silversensational jadau earrings
Gold Plated Statement Earrings on 925 Silver ER 346 Sale priceINR 26,995
tripple jhumka earrings in jadau
Triple Jhumka Earrings | Buy Jadau Jhumka Online | Gold Plated on 925 Silver ER 336 Sale priceINR 26,595
jadau chandbali with jhumkalarge chandbali with jhumka
Gold Plated Jadau Chandbali Earrings with Jhumka in Silver ER 334 Sale priceINR 24,695
pearl jhummer earringsgold plated statement earrings all pearls
Gold Plated Jhoomer Earrings in Silver Adorned with Freshwater Pearls ER 210 Sale priceINR 24,950
Ready To Shiplarge gold plated jadau studsbig round stud earrings
Big Round Studs | Gold Plated on Sterling Silver | Statement Stud Earrings ER 181 Sale priceINR 13,595
feroza earringsgold plated jadau earrings with pheroza
Gold Plated Pearl Pheroza Earrings on 925 Silver base metal | turquoise ER 142 Sale priceINR 15,595
gold plated sabyasachi jewellery
Amritsari Jadau Chandbali Earrings in Silver with Gold Plating ER 049 Sale priceINR 17,495
heritage mughal jewellery for wedding abroadMughal jewellery jadau earrings for wedding abroad
Statement Danglers For Destination Wedding | Royal Blue and Green Colors Sale priceINR 20,995
Ready To Shiproyal stud earringsroyal jadau earrings
Statement Stud Earrings | Royal Blue & Green | For Women ER 617 Sale priceINR 7,995
Ready To Shipstatement bridal earringsmughal jewellery
Statement Jadau Danglers | Bold & Beautiful Indian Earrings ER 608 Sale priceINR 19,495
Ready To Shipbridal jhumka earringsdandi jhumki gold plated
Punjabi Jhumka Earrings | Ethnic Indian Earrings | Dandi Jhumki ER 538 Sale priceINR 16,595
navratna earringsStatement Navratna Earrings for Women | Party Wear | Punjabi Earrings ER 338E
Statement Navratna Earrings for Women | Party Wear | Punjabi Earrings ER 338E Sale priceINR 15,995
Ready To Shipmulticoloured chandbali earringsstatement chandbali earrings
Exquisite Indian Chandbali Earrings | Gold Plated on Silver ER 601 Sale priceINR 11,995
neelam earringsStatement Danglers | Gold Polished on Sterling Silver | Exquisite Design ER 337E
Statement Danglers | Gold Polished on Sterling Silver | Exquisite Design ER 337E Sale priceINR 16,595
Ready To Shipstatement jadau earrings in goldpearl danglers for women
Statement Pearl Danglers | Authentic Freshwater Pearls | Sterling Silver ER 595 Sale priceINR 19,995
Statement Jadau Stud Earrings | Bridal Round Tops | Gold Plated ER 593Statement Jadau Stud Earrings | Bridal Round Tops | Gold Plated ER 593
Statement Jadau Stud Earrings | Bridal Round Tops | Gold Plated ER 593 Sale priceINR 17,495
Ready To ShipEDWARDIAN JEWELRYVICTORIAN JEWELLERY
Statement Pearl Earrings | Freshwater Seed Pearl Jewellery ER 591 Sale priceINR 12,995
Ready To Shipnavratna earringsMagnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587
Magnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587 Sale priceINR 12,595
Ready To Shipwestern wear pearl dangler earringsvictorian pearl earrings
Victorian Pearl Dangles | Indo Western Earrings for Women ER 562 Sale priceINR 13,595
silver plated pearl danglersreal authentic pearl earrings
Exclusive Pearl Earrings | Jadau Danglers for Women | Gold Plated Silver ER 575 Sale priceINR 15,995
long pearl chandbali earringspearl earrings for women
Statement Pearl Danglers | Gold Plated On Silver | For Women ER 308E Sale priceINR 11,995
ruby chandbali earringsRuby Chandbali Earrings | Pearls & Ruby Like Red Stones ER 221E
Ruby Chandbali Earrings | Pearls & Ruby Like Red Stones ER 221E Sale priceINR 13,595
Ready To ShipINTRICATE PEARL EARRINGSINDIAN JEWELLERY
Classy Jadau Earrings | Freshwater Pearls and Ruby Combination ER 129E Sale priceINR 14,995
statement pheroza earringspure silver and turquoise earrings
Stunning Turquoise Earrings | Pure Sterling Silver Earrings SER 080 Sale priceINR 19,495
Opulent Statement Silver Earringsoversized silver earrings studded with seed pearls
Statement Silver Earrings | Pearls & 925 Sterling Silver SER 046 Sale priceINR 27,595
feroza danglers in silverrajputi feroza earrings
Statement Silver Earrings | Pearls & Truquoise on 925 Silver SER 069 Sale priceINR 16,595
pure silver chandbali earringspure silver chandbali earrings with freshwater pearls
Statement Silver Chandbali Earrings | Pure Silver Indian Jewelry SER 072 Sale priceINR 19,495
silver earrings with turquoiseSilver Earrings Online with Price | Oversized Chandbali Earrings SER 194
Silver Earrings Online with Price | Oversized Chandbali Earrings SER 194 Sale priceINR 21,895
pearl and white silver earrings amrapaliedwardian silver earrings with seed pearls
Pure Silver Earrings | Indo-Western Bohemian Design | Pure Freshwater Pearls SER 010 Sale priceINR 16,595
indo western dresses for womenlong pearl statement earrings
Premium Silver Chandelier Earrings | Statement Western Design SER 019 Sale priceINR 17,495
indo western turquoise danglers on white silver with pearslstatement indo western jewelry
Indo Western Pearl Earrings | White Silver Finish | Sterling Silver SER 025 Sale priceINR 13,595
indo western jewelry for womenturquoise and pearl earrings on white silver
Indo Western Jewelry For Women | Fusion Jewelry SER 005 Sale priceINR 16,595
stunning chandbali earrings in sterling silver studded with pearlsbig chandbali earrings in sterling silver studded with pearls
Heavy Silver Earrings | Contemporary Pearl Chandbalis SER 050 Sale priceINR 17,795
tall silver danglersBold & Beautiful Silver Earrings | Statement Pieces for Women SER 059
Bold & Beautiful Silver Earrings | Statement Pieces for Women SER 059 Sale priceINR 16,595
antique silver earringsseed Pearl dangler Earrings in Silver
Antique Look Pearl Danglers | Pure 925 Silver Earrings | Fusion Jewelry SER 045 Sale priceINR 18,495
oversized navratna earringspremium navratna earrings online
Statement Navratna Earrings | Bridal Wear Earrings | Gold Plated Silver ER 556 Sale priceINR 20,995
Ready To Shipjadau chandbali earrings with pearl dropsgold plated silver jewelry that looks just like real gold jewelry
Gold Plated Chandbali Earrings | Sterling Silver Earrings with Gold Plating ER 555 Sale priceINR 16,595

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.