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Metal/Finish
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Pearl Earrings | Statement Danglers on Gold Plated Silver ER 292EPearl Earrings | Statement Danglers on Gold Plated Silver ER 292E
Pearl Earrings | Statement Danglers on Gold Plated Silver ER 292E Sale priceINR 16,995
Elegant and Evergreen Pearl Chandbali Earrings | ER 643Elegant and Evergreen Pearl Chandbali Earrings | ER 643
Elegant and Evergreen Pearl Chandbali Earrings | ER 643 Sale priceINR 14,595
floral jadau earrings in pearlsfreshwater pearl earrings on silver
Floral Pearl Danglers | Statement Jadau Earrings | Gold Plated on Silver ER 639 Sale priceINR 16,595
Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370
Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370 Sale priceINR 15,995
Classic Pearl Studs in Gold Plated Silver ER 636Classic Pearl Studs in Gold Plated Silver ER 636
Classic Pearl Studs in Gold Plated Silver ER 636 Sale priceINR 8,495
Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627
Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627 Sale priceINR 7,995
elegant pearl earringsjadau earrings with pearls
Intricate Pearl Earrings | Silver Earrings Gold Plated | Traditional Jewellery ER 621 Sale priceINR 9,995
Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619
Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619 Sale priceINR 9,995
Pearl chandbali earringsindian pearl jewellery
Pearl Danglers for Women | Freshwater Pearl Earrings ER 609 Sale priceINR 10,695
statement pearl stud earringsElegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605
Elegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605 Sale priceINR 10,595
pearl studs in silveroffice wear pearl jewellery
Classy Pearl Stud Earrings | Statement Tops for Women | Pearl Tops ER 604 Sale priceINR 10,595
pearl dangle and drop earringsPearl earrings in gold
Dainty, Antique look Pearl Earrings | Freshwater Pearls ER 602 Sale priceINR 8,995
statement jadau earrings in goldpearl danglers for women
Statement Pearl Danglers | Authentic Freshwater Pearls | Sterling Silver ER 595 Sale priceINR 19,995
EDWARDIAN JEWELRYVICTORIAN JEWELLERY
Statement Pearl Earrings | Freshwater Seed Pearl Jewellery ER 591 Sale priceINR 12,995
dainty earringsPearl earrings for women
Dainty Floral Pearl Earrings | Indo Western Design ER 589 Sale priceINR 7,995
Pearl dangle and Drop Earrings | ER 585Pearl drop earrings
Pearl Dangle and Drop Earrings | Dainty Pearl Earrings ER 585 Sale priceINR 11,695
pearl jhumkatraditional pearl jhumkas
Buy Pearl Jhumka For Women Online | Jadau Jhumka Earrings | ER 583 Sale priceINR 11,495
dainty pearl earringsdelicate pearl danglers
Dainty Pearl Danglers | Gold Plated Silver | Freshwater Pearls ER 579 Sale priceINR 7,895
long pearl chandbali earringspearl earrings for women
Statement Pearl Danglers | Gold Plated On Silver | For Women ER 308E Sale priceINR 11,995
Drop & Dangle Earrings | Gold Plated on 925 Silver | Dainty Design ER 577dainty pearl drop and dangle earrings
Drop & Dangle Earrings | Gold Plated on 925 Silver | Dainty Design ER 577 Sale priceINR 4,995
Minimalistic Pearl Drop Earrings | Finely Crafted Jadau Earrings ER 572Minimalistic Pearl Drop Earrings | Finely Crafted Jadau Earrings ER 572
Minimalistic Pearl Drop Earrings | Finely Crafted Jadau Earrings ER 572 Sale priceINR 5,495
Minimalist Chandbali Earrings | Gold Plated on Silver | Real Pearls ER 571Minimalist Chandbali Earrings | Gold Plated on Silver | Real Pearls ER 571
Minimalist Chandbali Earrings | Gold Plated on Silver | Real Pearls ER 571 Sale priceINR 4,995
dainty and minimalistic pearl earrings
Dainty Pearl Earrings | For Girls | Light weight Earrings ER 570 Sale priceINR 6,995
Dainty Pearl Danglers | Freshwater Seed pearl Jewellery | Classy ER 569Dainty Pearl Danglers | Freshwater Seed pearl Jewellery | Classy ER 569
Dainty Pearl Danglers | Freshwater Seed pearl Jewellery | Classy ER 569 Sale priceINR 6,995
trendy earrings for womenmodern pearl stud earrings
Elegant Pearl Earrings in Silver | Classic Pearl Studs | Modern & Trendy Design | ER 568 Sale priceINR 5,995
Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567
Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567 Sale priceINR 16,595
modern earrings designmodern indo western earrings design
Contemporary Jadau Earrings | Freshwater Pearls & Silver ER 566 Sale priceINR 5,995
Gold Plated Hoops | Dainty Earrings for Women | Sterling Silver ER 564Gold Plated Hoops | Dainty Earrings for Women | Sterling Silver ER 564
Gold Plated Hoops | Dainty Earrings for Women | Sterling Silver ER 564 Sale priceINR 5,995
dainty pearl earrings gold plated on silverdainty earrings for girls
Dainty Earrings | Freshwater Pearls | Sterling Silver ER 564 Sale priceINR 5,995
cute and dainty pearl earrings gold plateddainty jadau earrings for girls
Dainty Pearl Earrings | Real Freshwater Pearl Jewelry Online ER 563 Sale priceINR 5,795
western wear pearl dangler earringsvictorian pearl earrings
Victorian Pearl Dangles | Indo Western Earrings for Women ER 562 Sale priceINR 13,595
pearl hoop earrings for girlspearl balis on gold plated silver
Pearl Bali Earrings | Dainty Hoop Earrings | Gold Plated on Silver ER 561 Sale priceINR 6,995
buy pearl chandbali earrings in usa
Dainty Hoop Pearl Earrings | Freshwater Pearls Indian Chandbali | For Girls ER 550 Sale priceINR 5,995
buy gold plated silver earrings in bangaloredelicate pearl earrings
Delicate Pearl Earrings | Gold Plated on Sterling Silver ER 546 Sale priceINR 4,995
pearl chandbali earringspunjabi jadau chandbali with pearls
Pearl Chandbali Earrings | Statement Danglers | Unique Design | ER 148 Sale priceINR 14,995
gold plated pearl jhumkisilver jhumka studded with stones
Gold Plated Jhumki | Pearl Jhumka Earrings | 925 Silver ER 536 Sale priceINR 14,595
pearl chandbali with gold plating on silverreal pearls chandbali
Pearl Earrings Gold Plated | Sterling Silver & Real Pearls ER 535 Sale priceINR 14,995
magnificient pearl danglers in gold polished silvergold plated jadau earrings in silver studded with pearls
Intricately Crafted Pearl Earrings in Gold Plated Silver ER 527 Sale priceINR 25,695
gold plated pearl small earringsdainty tops in gold plated silver
Delicate Pearl Studs in Gold Plated Silver ER 520 Sale priceINR 3,995
pearl tops on silverjadau studs
Delicate Pearl Studs in Gold Plated Silver ER 509 Sale priceINR 4,495
pearl danglers in gold plated silverpearl earrings design for girls
Gold Plated Earrings with Pearls | 925 Silver Jewelry with Gold Plating ER 503 Sale priceINR 9,995
gold plated pearl danglersstatement earrings pearls
Exquisite Seed Pearl Earrings | Gold Plated Sterling Silver ER 496 Sale priceINR 19,995
gold plated pearl earringsgold plated pearl earrings
Gold Plated Pearl Earrings | 925 Silver Jewelry with Gold Plating ER 490 Sale priceINR 11,695
gold plated hoop earrings with pearlspakistani jadau chandbalis on silver
Pearl Chandbali Earrings | Pearl Hoop Earrings | Gold Plated Silver ER 483 Sale priceINR 12,595
gold plated earrings onlinesilver jadau chandbali
Gold Plated Earrings Online | Real Pearls | 925 Silver ER 469 Sale priceINR 16,995
gold polished pearl tops
Jadau Pearl Studs in Gold Plated Silver ER 466 Sale priceINR 6,595
gold plated jhumka under 10000delicate gold plated jhumka
Gold Polished Pearl Jhumki | Jhumka Earrings | 925 Sterling Silver ER 463 Sale priceINR 8,995
pearl earrings designspakistani pearl jewellery
Gold Finished Delicate Pearl Drop Earrings in Silver ER 453 Sale priceINR 8,995
gold plated jewelrygold plated earrings
Pearl Danglers on Sterling Silver | Gold Plated | Freshwater Pearls ER 445 Sale priceINR 12,695
jadau dandi jhumkirustic jadau earrings in pearls
Gold Plated Dandi Jhumki Earrings on 92.5 Silver ER 440 Sale priceINR 12,495

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.