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Ready To ShipClassic Navrattan Chandbali Earrings | ER 653Classic Navrattan Chandbali Earrings | ER 653
Classic Navrattan Chandbali Earrings | ER 653 Sale priceINR 19,995
Ready To ShipStatement Pearl Chandbali Earrings | Pearl Dangle Drop Earrings | ER 651Statement Pearl Chandbali Earrings | Pearl Dangle Drop Earrings | ER 651
Statement Pearl Chandbali Earrings | Pearl Dangle Drop Earrings | ER 651 Sale priceINR 15,595
Ready To ShipPearl and Sapphire 3 Step Danglers | ER 650Pearl and Sapphire 3 Step Danglers | ER 650
Pearl and Sapphire 3 Step Danglers | ER 650 Sale priceINR 13,595
Ready To ShipFloral Navrattan Studs | ER 649Floral Navrattan Studs | ER 649
Floral Navrattan Studs | ER 649 Sale priceINR 8,595
Heritage Indian Earrings | Traditional Jadau Jewellery | ER 648Heritage Indian Earrings | Traditional Jadau Jewellery | ER 648
Heritage Indian Earrings | Traditional Jadau Jewellery | ER 648 Sale priceINR 20,995
Garnet and Pearl Chandbali Earrings | ER 647Garnet and Pearl Chandbali Earrings | ER 647
Garnet and Pearl Chandbali Earrings | ER 647 Sale priceINR 8,495
Delicate Ruby Pearl Chandbali Earrings | ER 646Delicate Ruby Pearl Chandbali Earrings | ER 646
Delicate Ruby Pearl Chandbali Earrings | ER 646 Sale priceINR 8,495
Ready To ShipTurquoise Pearl Fish-hook Earrings | ER 645Turquoise Pearl Fish-hook Earrings | ER 645
Turquoise Pearl Fish-hook Earrings | ER 645 Sale priceINR 10,950
Ready To ShipHandcrafted Victorian Earrings in Gold Plated Silver | ER 644Handcrafted Victorian Earrings in Gold Plated Silver | ER 644
Handcrafted Victorian Earrings in Gold Plated Silver | ER 644 Sale priceINR 12,950
Ruby Emerald Pearl Chandbali | Gold Plated Silver | ER 777X
Ruby Emerald Pearl Chandbali | Gold Plated Silver | ER 777X Sale priceINR 11,595
Pearl Earrings | Statement Danglers on Gold Plated Silver ER 292EPearl Earrings | Statement Danglers on Gold Plated Silver ER 292E
Pearl Earrings | Statement Danglers on Gold Plated Silver ER 292E Sale priceINR 16,995
Elegant and Evergreen Pearl Chandbali Earrings | ER 643Elegant and Evergreen Pearl Chandbali Earrings | ER 643
Elegant and Evergreen Pearl Chandbali Earrings | ER 643 Sale priceINR 14,595
Ready To ShipRuby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641
Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641 Sale priceINR 5,595
Ready To Shipemerald studsemerald tops
Emerald Green Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 640 Sale priceINR 5,595
floral jadau earrings in pearlsfreshwater pearl earrings on silver
Floral Pearl Danglers | Statement Jadau Earrings | Gold Plated on Silver ER 639 Sale priceINR 16,595
Ready To ShipDrop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370
Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370 Sale priceINR 15,995
Ready To ShipEvergreen Chandbali Earrings | Heritage Indian Jewellery | Mughal Era Jewellery | ER 369
Evergreen Chandbali Earrings | Heritage Indian Jewellery | Mughal Era Jewellery | ER 369 Sale priceINR 11,995
floral bengali earringsfloral navratna earrings for women
Large Navratan Chandbali Earrings | Statement Floral Chandbali | ER 638 Sale priceINR 16,995
Ready To Shipbig ruby earrings in jaraufloral ruby danglers on gold plated silver
Floral Jadau Earrings | Ruby Pearl Combination | ER 637 Sale priceINR 17,995
Ready To ShipClassic Pearl Studs in Gold Plated Silver ER 636Classic Pearl Studs in Gold Plated Silver ER 636
Classic Pearl Studs in Gold Plated Silver ER 636 Sale priceINR 8,495
Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635
Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635 Sale priceINR 6,995
Ready To Shipbuy premium navratna earrings onlinejadau earrings gold plated online
Buy Premium Gold Plated Jewelry Online | Statement Earrings | For Women ER 634 Sale priceINR 14,995
bengali joroa earringshigh quality navratna earrings
Gold Plated Jewelry Online Shopping | Statement Navratna Earrings | For Women ER 633 Sale priceINR 17,995
Ready To Shiphigh quality gold plated jewelleryPremium Quality Gold Plated Jewelry | 92.5% Sterling Silver Base ER 632
Premium Quality Gold Plated Jewelry | 92.5% Sterling Silver Base ER 632 Sale priceINR 12,995
Ready To ShipBuy Coral Jewellery Online | Big Gold Plated Jhumka For Women ER 631Buy Coral Jewellery Online | Big Gold Plated Jhumka For Women ER 631
Buy Coral Jewellery Online | Big Gold Plated Jhumka For Women ER 631 Sale priceINR 14,995
Ready To Shipdrop shaped earringstraditional earrings in gold
Statement Ruby Earrings | Latest Design in Jadau Earrings | ER 630 Sale priceINR 13,995
Ready To ShipKUNDAN JHUMKAINDIAN TRADITIONAL JHUMKA EARRINGS
Punjabi Jhumka | Jadau Earrings for Women Online ER 629 Sale priceINR 13,995
BRIDAL JHUMKA EARRINGSJADAU JHUMKA in usa
Statement Jadau Jhumka | Bridal Jhumki Earrings | Bold Earrings Design ER 628 Sale priceINR 24,950
Ready To ShipFine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627
Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627 Sale priceINR 7,995
Ready To Shipchandbali dangler earringschandbali danglers on silver
Jadau Danglers on Silver | Unique Color Combination | Chandbali Danglers ER 626 Sale priceINR 8,995
Ready To ShipSAPPHIRE STUDSSTUD EARRINGS
Round Studs | Medium Size | Multicoloured Stone Earrings ER 625 Sale priceINR 5,995
Ready To ShipNAVRATNA STUDSINDIAN JEWELLERY
Navratna Tops for Women | Heritage Indian Jewellery ER 624 Sale priceINR 6,995
Ready To Shipruby emerald studsStatement Stud Earrings | Round Tops | For Women ER 623
Statement Stud Earrings | Round Tops | For Women ER 623 Sale priceINR 6,995
Statement Jadau Earrings | Ruby Emerald Earrings Online ER 622Statement Jadau Earrings | Ruby Emerald Earrings Online ER 622
Statement Jadau Earrings | Ruby Emerald Earrings Online ER 622 Sale priceINR 19,495
Ready To Shipelegant pearl earringsjadau earrings with pearls
Intricate Pearl Earrings | Silver Earrings Gold Plated | Traditional Jewellery ER 621 Sale priceINR 9,995
jadau danglerskarachi jewellery
Elegant Stone Danglers | Indo Western Design | Gold Plated ER 620 Sale priceINR 12,695
Ready To ShipLong Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619
Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619 Sale priceINR 9,995
traditional jadau studsminimalist jadau studs
Ruby Emerald Earrings | Sober Stud Earrings for Girls & Women | Traditional Indian ER 618 Sale priceINR 4,995
Ready To Shiproyal stud earringsroyal jadau earrings
Statement Stud Earrings | Royal Blue & Green | For Women ER 617 Sale priceINR 7,995
Ready To ShipRuby & Feroza Earrings | Gold Plated on Silver | For Women ER 616Ruby & Feroza Earrings | Gold Plated on Silver | For Women ER 616
Ruby & Feroza Earrings | Gold Plated on Silver | For Women ER 616 Sale priceINR 7,995
Ready To ShipJadau Earrings in Navratna Colours | Premium Quality Indian Jewellery ER 615
Jadau Earrings in Navratna Colours | Premium Quality Indian Jewellery ER 615 Sale priceINR 12,995
Ready To Shipreal gold like silver earringsearrings that look exactly like 22k gold
Royal Blue & Green Jadau Earrings | Gold Plated on Silver ER 614 Sale priceINR 9,995
Ready To ShipFEROZI jhumkapearl feroza jhumka earrings
Feroza Jhumki | Gold Plated on Sterling Silver | For Women ER 613 Sale priceINR 11,695
Ready To Shipgold plated earrings that look just like real goldgold look alike earrings for women in silver
Contemporary Jadau Danglers | Red Earrings | Drop & Dangle ER 612 Sale priceINR 9,995
Ready To Shipalternate to gold jewelleryalternative gold jewellery
Pearl Drop Earrings with Turquoise | Gold Plated on 925 Silver ER 611 Sale priceINR 9,995
Pearl chandbali earringsindian pearl jewellery
Pearl Danglers for Women | Freshwater Pearl Earrings ER 609 Sale priceINR 10,695
Ready To Shipstatement bridal earringsmughal jewellery
Statement Jadau Danglers | Bold & Beautiful Indian Earrings ER 608 Sale priceINR 19,495
Ready To ShipPAISLEY EARRNGS ONLINEnavratna earrings
Contemporary Floral Navratna Earrings | Drop Shaped Earrings Design ER 607 Sale priceINR 11,995
JADAU CHANDBALI EARRINGS JAIPUR
Ruby Pearl Chandbali Earrings | Jadau Chandbali | Indian Traditional Jewellery | ER 606 Sale priceINR 19,495
Ready To Shipstatement pearl stud earringsElegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605
Elegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605 Sale priceINR 10,595

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.