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gold plated navratna topsgold plated navrattan studs
Gold Plated Navratna Stud Earrings | Jadau Jewelry ER 122 Sale priceINR 6,295
Ready To Shipblue topstops earrings
92.5 Silver Gold Plated Jewellery | Blue Studs for Girls ER 467 Sale priceINR 5,495
Ready To ShipPEARL STUDS FOR WOMENpearl earrings under 5000
Pearl Studs | Stud Earrings for Women | Gold Plated Indian Jewellery | Rudradhan | ER 187 Sale priceINR 12,995
stylish pearl and silver studssmall light studs for daily wear in silver and pearl
Pearl Studs on Silver | Daily Wear Earrings for Women & Girls SER 065 Sale priceINR 4,995
Ready To Shipruby emerald topspakistani jadau tops
Multicoloured Jadau Earrings in Gold Plated Silver ER 397 Sale priceINR 5,595
Ready To Shipjadau tops with gold platingruby emerald earrings with gold plating
Gold Plated Multicolored Stud Earrings in Sterling Silver ER 192 Sale priceINR 9,995
gold plated ruby studs
Gold Finished Pearl Ruby Jadau Studs on Sterling Silver ER 163 Sale priceINR 6,995
Ready To Shipgold plated topspearl studs
Cute Floral Pearl Studs in Gold Plated Silver ER 406 Sale priceINR 4,995
Ready To Shipnavrattan studspakistani jadau
Gold Plated Navrattan Jadau Stud Earrings ER 302 Sale priceINR 4,995
trendy earrings for womenmodern pearl stud earrings
Elegant Pearl Earrings in Silver | Classic Pearl Studs | Modern & Trendy Design | ER 568 Sale priceINR 5,995
Ready To Shipruby emerald stud earrings on silver with gold platinghyderabadi jadau jewellery
Multicoloured Jadau Studs | Hyderabadi Jadau Jewellery | Gold Plated Indian Jewellery | ER 426 Sale priceINR 10,595
Ready To Shipjadau studsMulticolored Jadau Studs in Gold Plated Silver ER 164
Multicolored Jadau Studs in Gold Plated Silver ER 164 Sale priceINR 7,995
jadau studs in silverjadau tops in silver
Multicolored Jadau Stud Earrings in Gold Plated Silver ER 205 Sale priceINR 6,995
jadau studsneelam panna earrings
Jadau Studs in Gold Plated Silver ER 512 Sale priceINR 4,995
Ready To Shipgold polished pearl tops
Jadau Pearl Studs in Gold Plated Silver ER 466 Sale priceINR 6,595
silver studs with gold polishoval studs in gold plated silver
Gold Plated Silver Studs Studded with Pearls and Ruby like Red Stones ER 423 Sale priceINR 5,495
Ready To ShipGold Plated Pearl Studs ER 212pearl studs
Gold Plated Pearl Studs ER 212 Sale priceINR 5,595
Ready To Shipbuy gold plated jewellery online with pricegold plated earrings with price
Gold Plated Earrings | Floral Studs For Women | 925 Silver ER 424 Sale priceINR 8,595
Delicate Sapphire and Pearl Tops ER 508Delicate Sapphire and Pearl Tops ER 508
Delicate Sapphire and Pearl Tops ER 508 Sale priceINR 4,995
Ready To Shippearl tops on silverjadau studs
Delicate Pearl Studs in Gold Plated Silver ER 509 Sale priceINR 4,495
Ready To Shiplarge gold plated jadau studsbig round stud earrings
Big Round Studs | Gold Plated on Sterling Silver | Statement Stud Earrings ER 181 Sale priceINR 13,595
Ready To ShipFine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627
Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627 Sale priceINR 7,995
Ready To ShipSAPPHIRE STUDSSTUD EARRINGS
Round Studs | Medium Size | Multicoloured Stone Earrings ER 625 Sale priceINR 5,995
Ready To ShipNAVRATNA STUDSINDIAN JEWELLERY
Navratna Tops for Women | Heritage Indian Jewellery ER 624 Sale priceINR 6,995
Ready To Shipruby emerald studsStatement Stud Earrings | Round Tops | For Women ER 623
Statement Stud Earrings | Round Tops | For Women ER 623 Sale priceINR 6,995
traditional jadau studsminimalist jadau studs
Ruby Emerald Earrings | Sober Stud Earrings for Girls & Women | Traditional Indian ER 618 Sale priceINR 4,995
Ready To Shiproyal stud earringsroyal jadau earrings
Statement Stud Earrings | Royal Blue & Green | For Women ER 617 Sale priceINR 7,995
Ready To Shipgold plated topsgold plated earrings
Multicoloured Jadau Tops in Gold Plated Silver ER 430 Sale priceINR 4,995
turquoise earringsgold plated earrings for gift
Pearl And Turquoise Stud Earrings on 925 Silver with Gold Plating ER 462 Sale priceINR 4,995
neelam studsgold plated pakistani earrings designs
Gold Plated Pearl and Sapphire Tops in Silver ER 499 Sale priceINR 7,995
Ready To Shipgold plated studs in silvergold plated earrings neelam and pearls
Buy Gold Plated Stud Earrings Online | Sapphire and Pearl Tops ER 505 Sale priceINR 4,995
Ready To ShipNAVRATNA earringsdelicate jadau earrings
Floral Navratna Tops | Delicate Navrattan Earrings | Fancy Design ER 581 Sale priceINR 9,995
Ready To Shipruby pearl topsjadau tops
Ruby and Pearl Jadau Tops | Round Jadau Studs for Women ER 582 Sale priceINR 4,995
Ready To Shipsapphire earringsjadau tops
Elegant Sapphire Studs | Jadau Tops ER 578 Sale priceINR 4,995
Ready To ShipJadau topsjadau earrings
Jadau tops | Ruby Emerald Pearl Earrings | For Women ER 580 Sale priceINR 6,995
Multicoloured Jadau Studs | Gold Plated Stone Tops for Women ER 574Multicoloured Jadau Studs | Gold Plated Stone Tops for Women ER 574
Multicoloured Jadau Studs | Gold Plated Stone Tops for Women ER 574 Sale priceINR 6,995
Ready To Shipsmall round tops for womenjadau tops
Classy Sapphire Studs | Round Jadau Tops for Women ER 576 Sale priceINR 5,995
Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567
Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567 Sale priceINR 16,595
Ready To Shipblue sapphire earrings on silverGold Polished Jadau Stud Earrings on Sterling Silver ER 314
Gold Polished Jadau Stud Earrings on Sterling Silver ER 314 Sale priceINR 8,599
Ready To Shippakistani jadau earringspakistani earrings
Pearl and Turquoise Earrings in Gold Plated Silver ER 500 Sale priceINR 5,295
feroza studs in silverpearl and turquoise stud earrings on white sterling silver
Trendy Silver Studs | Pearl & Turquoise | Silver in White Shiny Finish SER 029 Sale priceINR 5,995
ruby emerald pearl studshyderabadi nizami jewellery
Statement Stud Earrings | Multicoloured Design | Gold Plated Silver ER 191 Sale priceINR 12,695
pearl topsgold plated tops
Pearl Jadau Studs in Sterling Silver with Gold Plating ER 162 Sale priceINR 3,595
Ready To Shipturquoise studsPearl and Turquoise Studs Earrings ER 162B
Pearl and Turquoise Studs Earrings ER 162B Sale priceINR 3,795
Ready To Shipruby emerald studsMulticoloured Jadau Tops in Gold Plated Silver ER 457
Multicoloured Jadau Tops in Gold Plated Silver ER 457 Sale priceINR 4,995
Ready To Shipexclusive stud earringsbig round tops design
Multicoloured Jadau Studs | Large Fancy Stud Earrings | Statement Jewellery |ER 558 Sale priceINR 13,595
Ready To Shipgold plated studsgold polished stud earrings
Multicoloured Jadau Studs in Sterling Silver with 22k gold plating ER 474 Sale priceINR 8,995
Ready To Shipjadau studs in gold plated silvergold plated polki stud earrings
Multicoloured Gold Tone Jadau Studs in Sterling silver ER 477 Sale priceINR 9,995
Ready To Shipgold plated neelam earringssmall earrings
Multicolored Jadau Studs in Gold Plated Silver ER 162A Sale priceINR 4,995
Ready To Shiplarge gold stud earrings for womenbig round stud earrings design
Large Jadau Studs | Statement Jadau Earrings | Exclusive Earrings Design ER 559 Sale priceINR 13,595

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.