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Mutlicolored Cocktail Ladies Ring in 22k Gold GLR 017Mutlicolored Cocktail Ladies Ring in 22k Gold GLR 017
Mutlicolored Cocktail Ladies Ring in 22k Gold GLR 017 Sale priceINR 55,000
Ruby Emerald Ring in 22ct Gold GLR 098Ruby Emerald Ring in 22ct Gold GLR 098
Ruby Emerald Ring in 22ct Gold GLR 098 Sale priceINR 38,000
Jadau Ring For Ladies | 22ct Hallmarked Gold | Ruby Emerald & Pearls GLR 097Jadau Ring For Ladies | 22ct Hallmarked Gold | Ruby Emerald & Pearls GLR 097
Jadau Ring For Ladies | 22ct Hallmarked Gold | Ruby Emerald & Pearls GLR 097 Sale priceINR 71,000
Ruby Ring in 22ct Gold GLR 096Ruby Ring in 22ct Gold GLR 096
Ruby Ring in 22ct Gold GLR 096 Sale priceINR 38,000
Jadau Ring in 22ct Gold GLR 094Jadau Ring in 22ct Gold GLR 094
Jadau Ring in 22ct Gold GLR 094 Sale priceINR 31,000
jadau cocktail ring for women tanishqjadau ring for women tanishq in floral design
Jadau Ladies Ring | 22ct Gold | Floral Design | Ruby Emerald Pearl GLR 093 Sale priceINR 78,000
Finely Crafted Jadau Ring in 22ct Gold GLR 092Finely Crafted Jadau Ring in 22ct Gold GLR 092
Finely Crafted Jadau Ring in 22ct Gold GLR 092 Sale priceINR 79,000
Multicoloured Delicate Ring in 22ct Gold GLR 091Multicoloured Delicate Ring in 22ct Gold GLR 091
Multicoloured Delicate Ring in 22ct Gold GLR 091 Sale priceINR 30,000
22k gold ring for women with ruby emerldgold ring under 4 gms
Delicate Ring in 22k Hallmark Gold Studded with Precious Stones GLR 090 Sale priceINR 27,000
Jadau Ring in 22ct Gold GLR 089Jadau Ring in 22ct Gold GLR 089
Jadau Ring in 22ct Gold GLR 089 Sale priceINR 39,000
ruby ring in 22k goldgold ring with ruby
Delicate Jadau Ring in 22k Gold Studded with Ruby, Emeralds and Pearls GLR 088 Sale priceINR 31,000
Handcrafted Multicoloured Jadau Ring in 22ct Gold GLR 087Handcrafted Multicoloured Jadau Ring in 22ct Gold GLR 087
Handcrafted Multicoloured Jadau Ring in 22ct Gold GLR 087 Sale priceINR 126,000
Floral Jadau Ring in 22ct Gold GLR 083Floral Jadau Ring in 22ct Gold GLR 083
Floral Jadau Ring in 22ct Gold GLR 083 Sale priceINR 34,000
buy gold ring online mumbai22k gold ring under 30000
Delicate Ladies Ring | 22 carat Gold | Studded with Ruby, Emerald & Pearl GLR 082 Sale priceINR 30,000
antique looks bengali joroa gold ring large sizeparty wear bengali cocktail ring with emeralds
Cocktail Ring in 22ct Gold with a victorian design GLR 081 Sale priceINR 117,000
light and elegant ladies ring in real goldprecious ruby emerald pearl studded gold ring
Dainty Gold Ring for Women | 22k Gold | Precious Stones Studded GLR 080 Sale priceINR 57,000
cocktail ring for women bengali designbengali gold cocktail ring collection malabar
Gold Cocktail Ring | Party Wear | Adjustable size GLR 079 Sale priceINR 109,000
gold cocktail ring latest design tanishq22 karat gold ring for women tanishq
Buy Jadau Cocktail Rings Online | 22k Hallmark Gold | GLR 078 Sale priceINR 128,000
tanishq gold ring for womentanishq 22k gold ring
Party Wear Floral Ring | For Women | 22ct Gold GLR 077 Sale priceINR 45,000
gold cocktail ring for women tanishqgold cocktail ring jadau in delhi
22k Gold Cocktail Ring | Adorned with Ruby, Emerald & Pearls GLR 076 Sale priceINR 122,000
Delicate Jadau Floral Ring in 22ct Gold GLR 075Delicate Jadau Floral Ring in 22ct Gold GLR 075
Delicate Jadau Floral Ring in 22ct Gold GLR 075 Sale priceINR 47,000
ruby emerald cocktail ringgold cocktail ring studded with ruby emerald and pearls
Buy Latest Gold Rings for Women Online | 22k Gold Cocktail Ring GLR 074 Sale priceINR 113,000
gold ring for bengali womengold ring bengali design
Beautiful Multiciloured Floral Ring in 22ct Gold GLR 070 Sale priceINR 43,000
rajputi ladies ring ruby emeraldold world charm ring in 22k gold
Floral Jadau Ring in 22ct Gold GLR 068 Sale priceINR 64,000
Sophisticated Jadau Ring in 22ct Gold GLR 067Sophisticated Jadau Ring in 22ct Gold GLR 067
Sophisticated Jadau Ring in 22ct Gold GLR 067 Sale priceINR 39,000
Multicoloured Jadau Ring in 916 Gold GLR 066Multicoloured Jadau Ring in 916 Gold GLR 066
Multicoloured Jadau Ring in 916 Gold GLR 066 Sale priceINR 91,000
22k gold ruby ringgold ring for women designs
22k Gold Ring for Women | Ruby Emerald Pearl | 22k Gold GLR 065 Sale priceINR 43,000
Dainty Floral Jadau Ring in 22ct Gold GLR 066aDainty Floral Jadau Ring in 22ct Gold GLR 066a
Dainty Floral Jadau Ring in 22ct Gold GLR 066a Sale priceINR 29,000
handmade gold ring studded with precious stonesgold cocktail ring with ruby
Handmade Gold Ring | Stone Studded | 22k Gold GLR 063 Sale priceINR 63,000
Graceful Multicoloured Jadau Ring in 22ct Gold GLR 059Graceful Multicoloured Jadau Ring in 22ct Gold GLR 059
Graceful Multicoloured Jadau Ring in 22ct Gold GLR 059 Sale priceINR 41,000
ruby flower jadau ring golddaily wear gold ring
Elegant Multicoloured Jadau Ring in 22ct Gold GLR 058 Sale priceINR 37,000
Ruby Emerald Pearl Cocktail Jadau Ring in 22ct Gold GLR 057Ruby Emerald Pearl Cocktail Jadau Ring in 22ct Gold GLR 057
Ruby Emerald Pearl Cocktail Jadau Ring in 22ct Gold GLR 057 Sale priceINR 129,000
buy bengali joroa rings online buy joroa rings online in mumbai
Gold Cocktail Ring | Buy Jadau Ladies Rings Online GLR 056 Sale priceINR 106,000
Multicolored Jadau Ring in 22k Gold GLR 036Multicolored Jadau Ring in 22k Gold GLR 036
Multicolored Jadau Ring in 22k Gold GLR 036 Sale priceINR 57,000
Gold Ring Set with Rubies Emerald and Pearls GLR 037Gold Ring Set with Rubies Emerald and Pearls GLR 037
Gold Ring Set with Rubies Emerald and Pearls GLR 037 Sale priceINR 35,000
Traditional Jadau Ring in 22k Gold GLR 035Traditional Jadau Ring in 22k Gold GLR 035
Traditional Jadau Ring in 22k Gold GLR 035 Sale priceINR 31,000
Traditional Jadau Ring in 22K Gold GLR 034Traditional Jadau Ring in 22K Gold GLR 034
Traditional Jadau Ring in 22K Gold GLR 034 Sale priceINR 36,000
gold ring with emeraldemerald gold ring
Emarald Dominated Cocktail Ring in 22K Gold GLR 032 Sale priceINR 52,000
jadau angoothijarau angoothi in 22k gold
Jadau Cocktail Ring Studded with Ruby Emerald & Pearl in real 22k Gold GLR 031 Sale priceINR 51,000
22K Studded Ladies Cocktail Ring Accentuated With Emeralds GLR 02822K Studded Ladies Cocktail Ring Accentuated With Emeralds GLR 028
22K Studded Ladies Cocktail Ring Accentuated With Emeralds GLR 028 Sale priceINR 181,000
dainty 22k gold ring paisley shaped studded with ruby emerald and pearlamritsari jadau gold ring
Paisley Shaped Jadau Ladies Ring in 22k Gold GLR 025 Sale priceINR 30,000
Ruby Emerald Pearl Jadau Ladies Ring in 916 Gold GLR 023Ruby Emerald Pearl Jadau Ladies Ring in 916 Gold GLR 023
Ruby Emerald Pearl Jadau Ladies Ring in 916 Gold GLR 023 Sale priceINR 40,000
Jadau Ladies Ring in 22k Gold GLR 020Jadau Ladies Ring in 22k Gold GLR 020
Jadau Ladies Ring in 22k Gold GLR 020 Sale priceINR 27,000
Jadau Cocktail Ring in 22k Gold GLR 019Jadau Cocktail Ring in 22k Gold GLR 019
Jadau Cocktail Ring in 22k Gold GLR 019 Sale priceINR 58,000
Vintage 14K Yellow Gold Heirloom Ruby Emerald ladies Ringjadau ring under 50000
Jadau Cocktail Ring in 22k Gold with Precious Stones in Setting GLR 016 Sale priceINR 38,000
Gold Cocktail Ring Studded with Rubies, Emeralds and Pearls GLR 013Gold Cocktail Ring Studded with Rubies, Emeralds and Pearls GLR 013
Gold Cocktail Ring Studded with Rubies, Emeralds and Pearls GLR 013 Sale priceINR 94,000
Gold Ring Set with Rubies, Emeralds and Pearls GLR 009Gold Ring Set with Rubies, Emeralds and Pearls GLR 009
Gold Ring Set with Rubies, Emeralds and Pearls GLR 009 Sale priceINR 36,000
jadau ring with rubi emeraldexquisite ruby emerald ring for women
Jadau Cocktail Ring in 22k Gold | Original Ruby Emerald Pearl Studded GLR 008 Sale priceINR 43,000
Emeralds Punctuated Jadau Cocktail Ring in 22K Gold GLR 007Emeralds Punctuated Jadau Cocktail Ring in 22K Gold GLR 007
Emeralds Punctuated Jadau Cocktail Ring in 22K Gold GLR 007 Sale priceINR 140,000
Statement Cocktail Ring in Gold Studded with Ruby Emerald and Pearl GLR 005Statement Cocktail Ring in Gold Studded with Ruby Emerald and Pearl GLR 005
Statement Cocktail Ring in Gold Studded with Ruby Emerald and Pearl GLR 005 Sale priceINR 159,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.