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BUY Gold Plated Silver Necklace onlinegold plated necklace with price
Gold Plated Silver Necklace | Real Freshwater Pearls NS 032 Sale priceINR 28,495
pearl choker with real pearls on silver for abroad wedding events jadau choker set with freshwater pearls on silver
Pearl Jewellery Sets | Pearl Choker Sets | Gold Plated on Silver NS 063 Sale priceINR 26,595
pearl choker set gold plated silver925 silver gold plated necklace
Buy Pearl Choker Online In India | Freshwater Cultured Pearls NS 044 Sale priceINR 29,995
pearl choker set on silverreal pearls choker
Gold Plated Pearl floral choker necklace with matching earrings in silver NS 161 Sale priceINR 30,195
pearl choker sethyderabadi pearl choker set
Pearl Necklace Set | Pearl Choker | Gold Plated Silver NS 076 Sale priceINR 17,495
gold plated pearl necklace setgold plated pearl set
Gold Plated Pearl Necklace Set | Jadau Jewelry on Silver | Real Pearls NS 212 Sale priceINR 25,695
layered pearl necklacelayered pearl choker set
Gold Plated Jewelry | Layered Pearl Necklace Set in 925 Silver NS 164 Sale priceINR 21,895
pearl choker set under 20000pearl choker
Jadau Choker Necklace Set in Gold Plated Silver Set With Pearls NS 050 Sale priceINR 21,895
traditional rani haar designlong haar in pearls with gold plating
Long Haar | Traditional Indian Jewelry | Pearl Necklace HR 007 Sale priceINR 60,995
real pearls necklace set in gold plated silverreal pearl jewelry necklace set
Real Pearls Jadau Necklace Set | Gold Plated on 925 Silver NS 014 Sale priceINR 63,995
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Classic Pearl Necklace Set | Premium Quality Materials & Finish NS 231 Sale priceINR 31,995
pearl necklace with chandbali usabuy amritsari jadau set in usa
Floral Pearl Necklace Set | With Chandbalis | Gold Plated Silver Jewelry Online NS 201 Sale priceINR 29,995
pearl choker setpearl choker
Pearl String Necklace Set with Matching Earrings in Gold Plated Silver NS 163 Sale priceINR 23,795
pearl choker set tanishqpearl choker set under 100000
Minimalistic Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 158 Sale priceINR 16,595
innaya heritage rani haar setinaya jewellery haar set
Pearl Rani Haar Set | Gold Plated Silver | Real Freshwater Pearls NS 109 Sale priceINR 37,695
kundan set gold platedpearl rani haar
Layered Pearl Necklace Set | Short Rani Haar in Pearls NS 077 Sale priceINR 33,995
Hyderabadi pearl setreal pearl jewellery
Pearl Jewellery | Pearl Necklace Set | Gold Plated Silver NS 058 Sale priceINR 31,995
Delicate Floral Pearl Necklace Set | Dainty Gold Plated Necklace for Women NS 481indian pearl jewelry
Delicate Floral Pearl Necklace Set | Dainty Gold Plated Necklace for Women NS 481 Sale priceINR 16,995
small jadau mang teekapearl tikka for women
Pearl Mang Teeka For Women | Dainty Pearl Bindiya | Gold Plated TK 097 Sale priceINR 4,295
Classy Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 473Classy Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 473
Classy Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 473 Sale priceINR 25,595
dainty pearl setreal pearl jewelry on gold polished silver
Delicate Pearl Necklace Set | Gold Plated Jewelry on 925 Silver NS 471 Sale priceINR 19,995
Indo Western Pearl Jewellery | Freshwater Pearls Set | Gold Plated NS 469Indo Western Pearl Jewellery | Freshwater Pearls Set | Gold Plated NS 469
Indo Western Pearl Jewellery | Freshwater Pearls Set | Gold Plated NS 469 Sale priceINR 25,950
Pearl Necklace with Long Chandbali Earrings | Gold Plated Pearl Jewelry NS 467Pearl Necklace with Long Chandbali Earrings | Gold Plated Pearl Jewelry NS 467
Pearl Necklace with Long Chandbali Earrings | Gold Plated Pearl Jewelry NS 467 Sale priceINR 28,595
gold plated pearl necklace setgold plated necklace set in pearls
Gold Plated Pearl Necklace Set in Silver NS 093 Sale priceINR 46,695
necklace and chandbali earrings setpearl set for women online
Indian Pearl Jewellery | Freshwater Pearls Set | Pearl Set For Women NS 456 Sale priceINR 30,950
dainty jadau setdainty gold plated set
Minimalist Pearl Jewelry Set | Buy Indian Gold Plated Jewelry Online NS 455 Sale priceINR 18,995
elegant pearl necklace with chandbaliheritage indian jewelry
Floral Pearl Necklace | Chandbali Earrings | Genuine Pearl Jewellery NS 446 Sale priceINR 19,995
Layered Pearl Choker Set | Genuine Freshwater Pearls | NS 442pearl string necklace
Layered Pearl Choker Set | Genuine Freshwater Pearls | NS 442 Sale priceINR 22,795
PEARL NECKLACE SETIndo Western Wear Pearl Necklace Set | Classy Pearl Set NS 339
Indo Western Wear Pearl Necklace Set | Classy Pearl Set NS 339 Sale priceINR 29,195
mughal Pearl chokerPEARL CHOKER NECKLACE
Mughal Pearl Jewellery | Heritage Pearl Necklace | Gold Plated Traditional Jewellery | NS 336 Sale priceINR 26,595
HANDCRAFTED PEARL JEWELRY For Destination WeddingPEARL CHOKER NECKLACE For Destination Wedding
Classy Pearl Choker Set | Freshwater Pearls on Gold Plated Sterling Silver NS 332 Sale priceINR 28,995
PEARL NECKLACE SETElegant pearl jewellery
Minimalist and Sober Pearl Set | Dainty Necklace Set For Women NS 328 Sale priceINR 19,495
old charm heritage jewelleryVictorian Jewellery
Layered Jadau Choker Set | Authentic Pearls Choker | Indian Jewellery Online NS 322A Sale priceINR 28,495
elegant pearl necklaceindian pearl jewellery
Dainty Pearl Necklace Set | Delicate Pearl Jewelry | For Women NS 319 Sale priceINR 25,695
pearl necklaceelegant pearl jewelry
Elegant Pearl Necklace with Floral Studs | Delicate Pearl Jewelry | NS 318 Sale priceINR 22,795
Exquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316Exquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316
Exquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316 Sale priceINR 25,695
Delicate pearl necklace setexquisite jadau set
Delicate Pearl Necklace Set | For Women & Girls | Dainty Pearl Jewellery NS 311 Sale priceINR 18,495
buy pearl sets in mumbainickel free gold plated jewellery
Pearl Necklace with Statement Earrings | Gold Plated 925 Silver Jewelry NS 308 Sale priceINR 30,195
real pearl choker set for womenSober & Elegant Pearl Choker | Real Freshwater Pearls | Premium Quality NS 307
Sober & Elegant Pearl Choker | Real Freshwater Pearls | Premium Quality NS 307 Sale priceINR 25,595
pearl choker setantique pearl choker necklace set
Antique look Pearl Choker Set | Delicate Choker Necklace NS 295 Sale priceINR 22,795
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Indian Jewelry Sets for Women | Fine Freshwater Pearl Jewellery NS 294 Sale priceINR 33,995
exquisite pearl necklace with jhallar earringsfine pearl jewellery in hyderabad
Party wear Pearl Necklace Set For Women | Buy Traditional Pearl Jewellery Online NS 293 Sale priceINR 24,695
delicate necklace with statement earringsdainty pearl necklace for women
Pearl Necklace with Statement Earrings | Elongated Chandbali Earrings NS 292 Sale priceINR 27,595
indian jewellery sets for womensophisticated pearl rani haar set
Pearl Rani Haar Set | Gold Plated & Adorned with Freshwater Pearls NS 290 Sale priceINR 35,795
authentic pearl necklace setsober necklace set design in real pearls
Elegant Pearl Necklace Set | Authentic Freshwater Pearls Jewelry | Sterling Silver NS 275 Sale priceINR 23,795
delicate pearl necklace set with chandbali earrings in gold plated sterling silverdainty floral pearl necklace
Dainty Pearl Necklace Set | Traditional Pearl Chandbali Earrings | NS 271 Sale priceINR 24,695
small pearl necklace setreal pearl necklace jewellery
Traditional Pearl Necklace Set | Freshwater Pearl Jewellery | NS 267 Sale priceINR 26,595
Delicate Pearl Necklace with Jhumki Earrings NS 266ADelicate Pearl Necklace with Jhumki Earrings NS 266A
Delicate Pearl Necklace with Jhumki Earrings NS 266A Sale priceINR 30,195
premium high quality pearl necklace setpremium pearl jewelry on gold plated silver
Premium Gold Plated Indian Jewelry | Freshwater Pearls & 925 Silver NS 259 Sale priceINR 25,595
buy pearl necklace sets in usabuy indian pearl jewelry in singapore
Delicate Pearl Necklace | Paired with Chandbali Earrings | Gold Plated NS 253 Sale priceINR 25,695

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.