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floral bengali earringsfloral navratna earrings for women
Large Navratan Chandbali Earrings | Statement Floral Chandbali | ER 638 Sale priceINR 16,995
buy premium navratna earrings onlinejadau earrings gold plated online
Buy Premium Gold Plated Jewelry Online | Statement Earrings | For Women ER 634 Sale priceINR 14,995
bengali joroa earringshigh quality navratna earrings
Gold Plated Jewelry Online Shopping | Statement Navratna Earrings | For Women ER 633 Sale priceINR 17,995
NAVRATNA STUDSINDIAN JEWELLERY
Navratna Tops for Women | Heritage Indian Jewellery ER 624 Sale priceINR 6,995
navratna earringsMagnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587
Magnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587 Sale priceINR 12,595
Navrattan Danglers | Navratna Dangle Earrings | ER 584Navrattan Danglers | Navratna Dangle Earrings | ER 584
Navrattan Danglers | Navratna Dangle Earrings | ER 584 Sale priceINR 11,495
NAVRATNA earringsdelicate jadau earrings
Floral Navratna Tops | Delicate Navrattan Earrings | Fancy Design ER 581 Sale priceINR 9,995
nauratan chandbaliNavratna Chandbali Earrings for Women | Buy Jadau Earrings Online ER 216E
Navratna Chandbali Earrings for Women | Buy Jadau Earrings Online ER 216E Sale priceINR 11,295
Dainty Navratna Earrings | Partywear Jadau Earrings ER 262EDainty Navratna Earrings | Partywear Jadau Earrings ER 262E
Dainty Navratna Earrings | Partywear Jadau Earrings ER 262E Sale priceINR 7,295
navratna hoop earringsgold bali earrings
Gold Plated Navrattan Bali Earrings Handcrafted in Sterling Silver ER 560 Sale priceINR 5,995
buy navratna jewellery on gold plated silver in usa
Paisley Navratna Earrings | Contemporary Design | Gold Tone on 925 Silver ER 554 Sale priceINR 11,695
pakistani chandbali earrings in nauratanpunjabi navratan jadau earrings chandbali
Navratna Chandbali | Gold Plated Silver | Indian Earrings For Women ER 497 Sale priceINR 6,395
artificial jadau chandbaligold plated navratna chandbali
Indian Navratna Jewellery | Drop Shaped Chandbali Earrings ER 478 Sale priceINR 11,595
gold plated navratna earrings for womennauratan earrings
Gold Plated Navratna Earrings | Statement Indian Earrings ER 449 Sale priceINR 14,295
gold plated navratna earringsgold plated chandbali
Gold Plated Jewellery | Navratna Chandbali Earings ER 436 Sale priceINR 13,595
navratna earrings with gold plating on silvergold plated earrings on sterlings silver
Delicate Navratna Earrings | Gold Plated on 925 Silver ER 431 Sale priceINR 7,995
gold polished earringsgold plated navratna earrings
Gold Plated Navratna Earrings | Crafted on Sterling Silver ER 385 Sale priceINR 9,995
cute earrings in gold plated silvergold plated earrings
Silver Gold Plated Navratna Earrings | Jadau Earrings ER 415 Sale priceINR 10,695
punjabi navratan jadau earrings under 10000navrattan earrings under 10000
Gold Plated Navratan Earrings | 925 Silver with Gold Plating ER 412 Sale priceINR 7,795
punjabi navratan jadau earrings under 10000navratna stone earrings under 10000
Navratana Earrings | 925 Silver with Gold Plating | Punjabi Jadau ER 408 Sale priceINR 7,995
gold plated pakistani earringsGold Plated Navrattan Earrings in Silver ER 394
Gold Plated Navrattan Earrings in Silver ER 394 Sale priceINR 7,995
punjabi navratan jadau earringsgold plated navratna earrings
Gold Plated Navratna Jadau Earrings in Silver ER 369 Sale priceINR 11,695
gold plated navratna jhumkinavrattan jhumka earrings on gold plated silver
Gold Plated Navratna Jhumka Earrings in Silver made with Jadau Technique ER 141A Sale priceINR 12,795
Navrattan Jadau Stud Earrings in Gold Plated Silver ER 354Navrattan Jadau Stud Earrings in Gold Plated Silver ER 354
Navrattan Jadau Stud Earrings in Gold Plated Silver ER 354 Sale priceINR 6,695
gold plated navratna earringsjadau earrings with navrattan stones
Gold Plated Navratna Earrings | 925 Silver | Freshwater Pearls ER 350 Sale priceINR 7,995
gold plated kundan earringsgold plated earrings in navaratna
Navaratan Jadau Earrings | Gold Plated Silver | Statement Danglers ER 333 Sale priceINR 16,595
pakistani jadau earrings
Daily Wear Navratna Studs ER 305 Sale priceINR 4,995
Navrattan Jadau Stud Earrings in Gold Plated Silver ER 301Navrattan Jadau Stud Earrings in Gold Plated Silver ER 301
Navrattan Jadau Stud Earrings in Gold Plated Silver ER 301 Sale priceINR 5,995
navrattan studspakistani jadau
Gold Plated Navrattan Jadau Stud Earrings ER 302 Sale priceINR 4,995
Navrattan Jadau Studsnavratna jewellery
Gold Plated Navrattan Jadau Stud Earrings in Silver ER 185 Sale priceINR 13,595
Navratan Stones Studded Jadau Earrings in Gold Plated Silver ER 177Navratan Stones Studded Jadau Earrings in Gold Plated Silver ER 177
Navratan Stones Studded Jadau Earrings in Gold Plated Silver ER 177 Sale priceINR 12,995
Gold Plated Long Chandbali Earrings in Silver Set with Navratna Colors ER 145long navratna chandbali
Gold Plated Long Chandbali Earrings in Silver Set with Navratna Colors ER 145 Sale priceINR 15,595
gold plated navratna topsgold plated navrattan studs
Gold Plated Navratna Stud Earrings | Jadau Jewelry ER 122 Sale priceINR 6,295
Navrattan Jadau Earrings in Gold Plated Silver ER 061
Navrattan Jadau Earrings in Gold Plated Silver ER 061 Sale priceINR 20,495
punjabi navratan jadau earrings jhumkagold plated earrings in navratna colors
Navrattan Jadau Jhumka Earrings in Gold Plated Silver ER 053 Sale priceINR 18,495
Navrattan Jadau Earrings in Gold Plated Silver ER 038
Navrattan Jadau Earrings in Gold Plated Silver ER 038 Sale priceINR 14,595

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.