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Metal/Finish
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buy indian navratna gold jewelry in usadainty navratna hoop earrings in 22k gold
Simple Navratna Necklace Set | 22 Carat Gold | Lightweight Gold Jewelry GNS 221 Sale priceINR 200,000
Buy Gold Necklace Set for Women Onlinenauratan jewelry in real stones
Bridal Necklace Set | Navratna Gemstones | 22k Gold GNS 204 Sale priceINR 951,000
gold brooch with pearl stringsgold brooch with navratna colors
Gold Brooch in Navratna Colors with Pearl & Ruby Strings Matched with Stud Earrings GNS 198 Sale priceINR 386,000
navratna necklace setkundan choker
Navratna Choker Set | 22ct Gold Jadau Jewellery | For Bride GNS 188 Sale priceINR 503,000
nauratan necklace set tanishqnavratna nauratan set grt
Gold Necklace Set in Nauratan | Indian Jadau Jewellery | 22 karat GoldGNS 176 Sale priceINR 330,000
Party-wear Navratana Choker | Chandbali Earrings | 22ct Gold Sets GNS 165Party-wear Navratana Choker | Chandbali Earrings | 22ct Gold Sets GNS 165
Party-wear Navratana Choker | Chandbali Earrings | 22ct Gold Sets GNS 165 Sale priceINR 604,000
party wear 22 karat 22k gold necklace in navaratna colors22k gold navratna jadau set for wedding
Bridal Wear Navratna Gold Set | 22ct Gold GNS 164 Sale priceINR 649,000
minimalist bengali necklace and chandbali earringsfloral bengali necklace design
Buy Navratna Necklace Sets Online | Navratna Jewellery | 22k Gold GNS 160 Sale priceINR 212,000
bridal wear chokernavrattan choker in gold with precious stones
Buy Navratna Choker Set Online | Indian Jadau | 22ct Gold GNS 148 Sale priceINR 718,000
navratna necklace set in goldtraditional indian / pakistani jadau jewelry
Real Gold Navratna Set | Delicate and Evergreen GNS 130 Sale priceINR 270,000
real gold navratna necklace setreal gold jadau necklace set
Navratna Necklace Set | Real Pure Gold | 916 Purity GNS 120 Sale priceINR 297,000
navratna necklace set in 22k goldnavratna jewellery in real gold
Real Stones Navratna Necklace | 22k Hallmark Jadau Jewellery GNS 112 Sale priceINR 328,000
traditional navratna necklace setgold necklace set with navratna stones
Real Gold Navratna Jewelry | Heritage Indian Jadau Craft GNS 109 Sale priceINR 442,000
bridal wear ethnic jewelryjewelry matching traditional lehenga outfit
Bridal Wear Gold Necklace Set | Navrattan Stones | 22k Jadau Gold Jewelry GNS 108 Sale priceINR 637,000
Nauratan Choker Set in 22ct Gold | Amritsari Jadau Jewelry GNS 105Nauratan Choker Set in 22ct Gold | Amritsari Jadau Jewelry GNS 105
Nauratan Choker Set in 22ct Gold | Amritsari Jadau Jewelry GNS 105 Sale priceINR 288,000
Jadau Choker Set | Navrathan Jewellery | 22K Gold Jewellery GNS 061Jadau Choker Set | Navrathan Jewellery | 22K Gold Jewellery GNS 061
Jadau Choker Set | Navrathan Jewellery | 22K Gold Jewellery GNS 061 Sale priceINR 434,000
Navratna Short Rani Haar | Hallmark 22k Gold | Precious Gems GNS 0009Navratna Short Rani Haar | Hallmark 22k Gold | Precious Gems GNS 0009
Navratna Short Rani Haar | Hallmark 22k Gold | Precious Gems GNS 0009 Sale priceINR 340,000
mughal design navrattan choker set goldmughal style navratna chik patti set
Gold Navratna Choker Set | Mughal Design Jewellery | 22k Gold GNS 039 Sale priceINR 385,000
party wear navratna necklace set in 22 carat goldparty wear jadau set in 14k gold
Floral Navratna Necklace Set | 22k Heritage Indian Gold Jewelry GNS 033 Sale priceINR 284,000
gold chik setnavrattan chik patti set
Nauratan Gold Choker Set | Modern Fusion Design | 22 carat Gold GNS 024 Sale priceINR 252,000
rajsthani necklace set in gold with navratnabridal rajasthani navratna set
Bridal-wear Rajasthani Set | Pearl & Navratna Gemstones | 22k Gold GNS 003 Sale priceINR 915,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.