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Ready To ShipMulticoloured Jadau Bangles | Gold Plated on Silver BG 091Multicoloured Jadau Bangles | Gold Plated on Silver BG 091
Multicoloured Jadau Bangles | Gold Plated on Silver BG 091 Sale priceINR 25,995
Ready To ShipFloral Turquoise Adjustable Bracelet | Silver Turquoise Bracelet | BG 090Floral Turquoise Adjustable Bracelet | Silver Turquoise Bracelet | BG 090
Floral Turquoise Adjustable Bracelet | Silver Turquoise Bracelet | BG 090 Sale priceINR 6,995
Ready To Shipindian bangles jadaugold plated jadau bangles
Multicolored Bangles | Traditional Jadau Bangles | Neelam Ruby Emerald BG 089 Sale priceINR 26,995
Ready To Shipnavrattan bangle for womenopenable jadau bangle
Navratna Bangle | Gold Plated Silver | Openable Jadau Bangle for Women BG 088 Sale priceINR 14,595
Ready To ShipJadau Bangle with Jali Work | Openable Bracelet for Women BG 087Jadau Bangle with Jali Work | Openable Bracelet for Women BG 087
Jadau Bangle with Jali Work | Openable Bracelet for Women BG 087 Sale priceINR 12,595
Ready To Shipgold plated jadau bahi for womenpunjabi bahi for women
Gold Plated Jadau Bahi | Authentic Freshwater Pearl Wristwear BG 086 Sale priceINR 18,995
Ready To ShipBroad Jadau Kada for Women | Multicoloured Jadau Bangle | For Bride BG 085Broad Jadau Kada for Women | Multicoloured Jadau Bangle | For Bride BG 085
Broad Jadau Kada for Women | Multicoloured Jadau Bangle | For Bride BG 085 Sale priceINR 28,495
Ready To Shipdelicate pearl bangleintricate pearl bangle on gold plated silver
Openable Pearl Bangle | Sterling Silver with Gold Plating BG 084 Sale priceINR 15,995
Ready To ShipNavratna Jadau Bangle | Intricately Handcrafted Indian Jewellery BG 083Navratna Jadau Bangle | Intricately Handcrafted Indian Jewellery BG 083
Navratna Jadau Bangle | Intricately Handcrafted Indian Jewellery BG 083 Sale priceINR 17,495
Ready To Shipbroad pearl kadaedwardian pearl bangle
Single Broad Pearl Kada | Openable Jadau Bangle | Antique Design BG 082 Sale priceINR 23,795
Ready To Shipnavratna kadaOpenable jadau kada
Openable Jadau Kada | Heritage Indian Jadau Jewellery BG 080 Sale priceINR 17,495
Ready To Shipindian pearl jewellerypearl kadas
Floral Pearl Bangles | Set of 2 Pearl Kadas | BG 079 Sale priceINR 26,595
Ready To Shipmulticoloured jadau bahitraditional mughal bracelet
Traditional Jadau Bracelet | Gold Plated Silver | Punjabi Bahi BG 075 Sale priceINR 19,995
Ready To Shipopenable jadau bangles with pearls and ferozagold plated bangles openable
Gold Plated Jadau Bangles | Pearl & Turquoise Studded | Feroza Kadas BG 074 Sale priceINR 21,995
Ready To Shipnavratna bangles tanishqjadau bangles navratna
Navratna Bangles | Jadau Kadas for Women | Handmade Jewelry BG 073 Sale priceINR 31,095
Ready To Shipbuy gold plated jadau bangles in usagold plated jadau kada for women
Openable Jadau Kada | Bangles for Women | Gold Plated Silver BG 071 Sale priceINR 22,995
Ready To Shipmughal banglesmughal art bangles
Antique Mughal era Inspired | Statement Bangles | Gold Plated BG 070 Sale priceINR 34,995
Ready To Shipjadau kada with pearls on gold polished silveropenable gold plated bangle with pearls
Pearl Kada for Women | Intricately Handcrafted Bangles BG 068A Sale priceINR 22,995
Ready To Shipgold plated jadau kada in pearl and neelamgold plated bangles
Openable Gold Plated Bangle in Pearl and Sapphire Combination BG 068 Sale priceINR 20,995
Ready To Shipgold plated banglesjadau kada set with freshwater pearls on gold plated silver
Single Openable Pearl Kada | Gold Plated 925 Silver | Real Freshwater Pearls BG 066A Sale priceINR 25,995
Ready To Shipnavratna jadau kadajadau bangles in navratna colors
Jadau Navratna Kada | Buy Indian Handmade Bangles for Women Online BG 066 Sale priceINR 19,995
Ready To Shippearl bracelet for women in gold plated silverjadau bracelet in gold plated silver
Jadau Pearl Bracelet (dasti) in Gold Plated Silver BG 062 Sale priceINR 14,595
Ready To Shipbuy gold plated bangles onlinegold plated bangles with price
Gold Plated Bangles | Jadau Kadas in Sterling Silver BG 061 Sale priceINR 29,995
Ready To Shipgold plated navratna banglesnavratna jadau bangles
Navratna Bangles For Women | Gold Plated on Sterling Silver BG 060 Sale priceINR 25,695
Ready To Shipnavratna bangles made in gold plated sterling silverbuy gold plated navratna bangles online
Navratna Bangles | Gold Plated on Silver BG 058 Sale priceINR 21,995
Ready To Shipantique mughal bangles on gold plated silverfine mughal era art bangles studded with stones
Mughal Art Inspired Jadau Bangles in Gold Plated Silver BG 051 Sale priceINR 31,995
Ready To Shipsapphire bangles gold platedgold plated pearl and sapphire bangles
Gold Plated Bangles in Silver Studded with pearls, sapphires and emeralds BG 044 Sale priceINR 45,995
Ready To Shipbuy pear bangles in mumbaibuy pearl bangles in usa
Freshwater Pearl Bangles For Women | Gold Plated Sterling Silver BG 038 Sale priceINR 26,595
Ready To Shippearl bracelet studded with ruby emerald stones in gold finished silverjadau bracelet made in gold plated sterling silver
Traditional Multicolored Jadau Bracelet in gold plated silver BG 028 Sale priceINR 18,995
Ready To Shiptraditional punjabi bahi braceletgold plated dastband
Traditional Multicolored Jadau Bracelet in gold plated silver BG 027 Sale priceINR 21,895
Ready To Shippeacock bahipeacock bajuband
Traditional Multicolored Peacock Bracelet in silver BG 026 Sale priceINR 22,795

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.