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gold plated indian jewelry shops in usaDainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246
Dainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246 Sale priceINR 15,595
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Gold Plated Jadau Necklace Set | Handmade Indian Jewelry NS 051 Sale priceINR 24,595
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Jadau Necklace Set | Gold Plated on Silver | Ruby Pearl Feroza Combination NS 477 Sale priceINR 25,595
Turquoise bridal necklace set for destination weddingjadau necklace for destination wedding
Broad Jadau Necklace Set | Bridal Jewellery | Gold Plated Jadau Set NS 323 Sale priceINR 37,695
ruby pheroza necklace setjadau set for women
Ruby Pheroza Jadau Set | Elegant and Classy Indian Jewelry NS 301 Sale priceINR 33,995
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Pheroza Guluband Set | Jadau Set with Chandbali Earrings NS 296 Sale priceINR 34,895
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Delicate Choker with Statement Earrings | Gold Plated Jewelry for Women NS 291 Sale priceINR 26,595
ruby and feroza set for womentraditional indian necklace
Ruby Feroza Necklace Set | Exclusive Handmade Jadau Jewellery | NS 283 Sale priceINR 25,695
premium gold plated jewelryruby turquoise and pearl jewelry
Premium Quality Jadau Necklace Set | Buy Bridalwear Jewelry Online | NS 268 Sale priceINR 39,995
Multicoloured Jadau Necklace Set | Traditional Jadau Necklace with Jhumkas NS 256AMulticoloured Jadau Necklace Set | Traditional Jadau Necklace with Jhumkas NS 256A
Multicoloured Jadau Necklace Set | Traditional Jadau Necklace with Jhumkas NS 256A Sale priceINR 35,795
jadau necklace and earrings set gold platedJadau Set in Multicolors | Red Blue Colors | Freshwater Pearl Jewelry NS 254
Jadau Set in Multicolors | Red Blue Colors | Freshwater Pearl Jewelry NS 254 Sale priceINR 27,595
affordable gold jewelry setsPaisley Necklace Set | Gold Plated Sterling Silver | Unique Colours NS 244
Paisley Necklace Set | Gold Plated Sterling Silver | Unique Colours NS 244 Sale priceINR 14,595
classic jadau set for womenbuy jadau jewelry in usa
Multi-coloured Jadau Necklace Set | Traditional Rajasthani Design NS 241 Sale priceINR 28,495
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Punjabi Jadau Set | Gold Plated Silver | Ruby Feroza Colors NS 224 Sale priceINR 27,595
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Ruby Firoza Necklace Set | Sterling Silver | Gold Plated NS 222 Sale priceINR 25,695
jadau necklace set firozagold plated necklace set
Jadau Set in Multicolours | Indian Jadau Jewelry | Gold Plated 925 Silver NS 209 Sale priceINR 24,495
classy jadau choker with chandbalis in gold polished 925 silvergold plated jadau choker and earrings
Gold Plated Jadau Choker Set | Party Wear Indian Jewelry Online NS 198 Sale priceINR 29,195
Multicolored Jadau Choker Necklace Set in Gold Plated Silver NS 007Multicolored Jadau Choker Necklace Set in Gold Plated Silver NS 007
Multicolored Jadau Choker Necklace Set in Gold Plated Silver NS 007 Sale priceINR 36,795
gold plated JADAU necklace setpakistani jadau choker set with rubies and feroza
Gold Plated Jadau Necklace & Earrings | Heritage Indian Jewelry NS 029 Sale priceINR 33,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.