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gold plated silver jadau necklace setclassic multicolor traditional punjabi jewelry
Gold Plated Necklace Set in Silver made with Traditional Jadau Technique NS 042 Sale priceINR 19,495
Ready To ShipElegant and Delicate Navratna Set | Indian Navratna Jewellery NS 238Elegant and Delicate Navratna Set | Indian Navratna Jewellery NS 238
Elegant and Delicate Navratna Set | Indian Navratna Jewellery NS 238 Sale priceINR 16,495
Ready To ShipDelicate & Simple Design | Gold Plated Navratna Necklace Set | 925 Silver NS 150Delicate & Simple Design | Gold Plated Navratna Necklace Set | 925 Silver NS 150
Delicate & Simple Design | Gold Plated Navratna Necklace Set | 925 Silver NS 150 Sale priceINR 18,495
Ready To Shippearl choker sethyderabadi pearl choker set
Pearl Necklace Set | Pearl Choker | Gold Plated Silver NS 076 Sale priceINR 17,495
Ready To Shipdelicate ruby necklace setlightweight gold plated jewelry
Minimalistic Ruby & Pearl Set | J-Tops Earrings NS 288 Sale priceINR 18,495
Ready To Shipgold plated navratna set under 15000gold plated jewelry for women online
Gold Plated Navratna Jewelry Set | Dainty & Classic Design NS 257 Sale priceINR 16,595
gold plated pearl necklace setgold plated pearl set
Gold Plated Pearl Necklace Set | Jadau Jewelry on Silver | Real Pearls NS 212 Sale priceINR 25,695
Ready To Shipgold plated necklace set in pearl and ferozaDelicate Pearl and Feroza Necklace Set in Gold Plated Silver NS 175
Delicate Pearl and Feroza Necklace Set in Gold Plated Silver NS 175 Sale priceINR 18,495
Ready To Shipbollywood jewellery setjadau necklace with studs
Jadau Necklace with Statement Studs | Sapphire-Emerald Combination NS 315 Sale priceINR 19,995
Ready To Shiplight weight jadau set designssmall jadau necklace set under 15000
Delicate Necklace & Earrings Set | Dainty & Sober | Gold Plated on 925 Silver NS 256 Sale priceINR 14,595
pearl and turquoise necklace set with chandbali earringsjewellery shop selling jadau jewellery in bangalore
Floral Design Necklace Set | Feroza Jadau Set | Rudradhan NS 249 Sale priceINR 16,495
Ready To Shipgold plated indian jewelry shops in usaDainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246
Dainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246 Sale priceINR 15,595
Ready To Shipbuy gold plated jewelry sets in mumbaibuy gold plated silver jewelry sets in usa
Delicate Ruby Necklace | With Chandbali Style Earrings | Gold Plated Jewelry NS 240 Sale priceINR 25,695
Ready To Shiplightweight jadau set in gold platedfloral necklace malabar
Floral Jadau Set | Blue Sapphires & Pearls | With Gold Plating NS 232 Sale priceINR 17,495
Ready To Shipgold plated setsabyasachi jadau set
Delicate Multicoloured Jadau Necklace Set in Gold Plated Silver NS 185 Sale priceINR 17,495
Ready To Shippearl choker set tanishqpearl choker set under 100000
Minimalistic Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 158 Sale priceINR 16,595
Ready To Shipdainty jadau setdainty gold plated set
Minimalist Pearl Jewelry Set | Buy Indian Gold Plated Jewelry Online NS 455 Sale priceINR 18,995
Ready To Shipelegant pearl necklace with chandbaliheritage indian jewelry
Floral Pearl Necklace | Chandbali Earrings | Genuine Pearl Jewellery NS 446 Sale priceINR 19,995
Ready To Shipdelicate navratna jewellery near metanishq navratna set
Floral Navratna Necklace Set | Graceful Indian Jewellery | Jewelry for All Ages ns 447 Sale priceINR 20,995
Ready To ShipSapphire necklace with earringsDainty Neelam Necklace | Statement Floral Earrings | For Women NS 337
Dainty Neelam Necklace | Statement Floral Earrings | For Women NS 337 Sale priceINR 26,595
Ready To Shipindian jewelleryNAURATAN JADAU SET
Sober & Minimalist Necklace Set | Gold Plated Navratna Set NS 335 Sale priceINR 16,995
Ready To ShipDelicate necklace with jhumkisdelicate gold necklace with jhumkis
Dainty Necklace with Traditional Dandi Jhumki | Punjabi Jadau Set NS 334 Sale priceINR 18,495
Ready To Shippakistani jewelry for womenturquoise flowers
Dainty Turquoise Necklace with Tops | Minimalist Indian Necklace Set NS 331 Sale priceINR 15,495
Ready To ShipRUBY AND PEARL SETRUBY NECKLACE
Sober & Simple Gold Plated Set | Ruby Pearl Jadau Set NS 330 Sale priceINR 18,495
Ready To Shipruby necklaceRuby & Pearl Necklace Set | Dainty & Delicate Jadau Jewelry For Women NS 324
Ruby & Pearl Necklace Set | Dainty & Delicate Jadau Jewelry For Women NS 324 Sale priceINR 18,495
Ready To ShipPEARL NECKLACE SETElegant pearl jewellery
Minimalist and Sober Pearl Set | Dainty Necklace Set For Women NS 328 Sale priceINR 19,495
Ready To ShipGarnet jewellerygarnet necklace near me
Garnet and Pearl Necklace Set | Garent Jewellery | Minimalistic Design NS 327 Sale priceINR 16,495
Ready To Shipnavratna jewelleryNavratan necklace set
Dainty Navratna Necklace with Statement Earrings | Double Chandbali | Gold Plated NS 326 Sale priceINR 23,595
Ready To Shipdelicate necklace setsdelicate indian jewelry
Delicate Multicoloured Jadau Necklace Set | Gold Plated Silver Jewelry | Handcrafted Jewellery | NS 320 Sale priceINR 18,495
Ready To Shipelegant pearl necklaceindian pearl jewellery
Dainty Pearl Necklace Set | Delicate Pearl Jewelry | For Women NS 319 Sale priceINR 25,695
Ready To Shippearl necklaceelegant pearl jewelry
Elegant Pearl Necklace with Floral Studs | Delicate Pearl Jewelry | NS 318 Sale priceINR 22,795
Ready To ShipExquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316Exquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316
Exquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316 Sale priceINR 25,695
Ready To ShipDelicate pearl necklace setexquisite jadau set
Delicate Pearl Necklace Set | For Women & Girls | Dainty Pearl Jewellery NS 311 Sale priceINR 18,495
Ready To ShipClassy & Trendy Jewellery | Sapphire Like Blue Stones | Modern Design NS 300Classy & Trendy Jewellery | Sapphire Like Blue Stones | Modern Design NS 300
Classy & Trendy Jewellery | Sapphire Like Blue Stones | Modern Design NS 300 Sale priceINR 17,495
Ready To Shippearl and garnet studded jadau setdelicate jadau set with brown stones
Garnet & Pearls Jadau Set | Delicate and Dainty Set for Women NS 302 Sale priceINR 17,495
Ready To Shipexquisite pearl necklace with jhallar earringsfine pearl jewellery in hyderabad
Party wear Pearl Necklace Set For Women | Buy Traditional Pearl Jewellery Online NS 293 Sale priceINR 24,695
Ready To Shipdainty jadau necklace setferozi necklace gold plated
Delicate Pheroza Necklace Set | Gold Plated Jadau Jewelry NS 282A Sale priceINR 14,595
Ready To Shipauthentic jadau jewellery in mumbailightweight necklace set
Delicate Jadau Jewellery | Stone Studded Jewellery Set | Dainty Jewellery | NS 279 Sale priceINR 18,495
delicate handmade jewelry setfinely crafted blue sapphire necklace
Delicate Blue Sapphire & Pearl Necklace | Rare find Jadau Jewellery | NS 276 Sale priceINR 19,495
Ready To Shipparty wear navratna necklacesmall navratna earrings
Delicate Navratna Necklace Set | Sophisticated Look for Party Wear NS 274 Sale priceINR 14,595
Ready To Shipsleek navratna necklace setlightweight gold plated navrattan set
Dainty Navratna Jadau Set | Sleek Necklace with Small Stud Earrings | NS 273 Sale priceINR 14,595
Ready To Shipdelicate gold plated blue sapphire setroyal blue earrings
Sophisticated Jadau Necklace | Blue Sapphires & Pearl Combination | NS 272 Sale priceINR 18,495
delicate pearl necklace set with chandbali earrings in gold plated sterling silverdainty floral pearl necklace
Dainty Pearl Necklace Set | Traditional Pearl Chandbali Earrings | NS 271 Sale priceINR 24,695
hoop earrings gold platedfloral necklace for women
Small and Simple Set | Detailed Minimalist Gold Choker Necklace Set NS 270 Sale priceINR 16,595
Ready To Shipdelicate jadau set for girlslight weight necklace set with chandbali earrings
Delicate Sapphire & Pearl Necklace Set | Elegant Floral Design NS 265 Sale priceINR 17,595
pearl jewellery shops in usabuy pearl jewellery in mumbai
Floral Pearl Necklace | with Chandbali Earrings | Freshwater Pearl Jewelry NS 248 Sale priceINR 22,795
Ready To Shipreal pearls necklace setbuy gold plated pearl jewelry in bangalore
Flexible & Flowing Necklace | Indo Western Pearl Jewelry | For Women NS 247 Sale priceINR 22,995
Ready To Shipgold plated jadau jewellery near meruby studs gold plated
Lightweight Flexible Jadau Set | Gold Plated Sterling Silver NS 239 Sale priceFrom INR 13,595
Ready To Shipjadau set with rubiesruby necklace set
Ruby Necklace Set | Gold Plated Jadau Jewelry | 925 Sterling Silver NS 234 Sale priceINR 17,495
Ready To Shipferoza necklace set in jadausmall feroza chandbali in jadau
Classic feroza Jadau Set | Small Dainty Chandbali Earrings NS 233 Sale priceINR 21,895

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.