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Metal/Finish
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gold plated silver jadau necklace setclassic multicolor traditional punjabi jewelry
Gold Plated Necklace Set in Silver made with Traditional Jadau Technique NS 042 Sale priceINR 19,495
long rani haar set in gold plated silverlong haar design
Long Haar Design | Gold Plated on Sterling Silver | Indian Jewelry NS 108 Sale priceINR 56,895
Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081
Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081 Sale priceINR 21,995
gold plated bridal set under 1 lakhbridal jadau set in silver with gold plating
Buy Bridal Wear Jewelry Online | Affordable Gold Plated Silver NS 054 Sale priceINR 65,895
gold plated set under 20000gold plated necklace set under 20000
Gold Plated Multicolored Necklace Set in Silver NS 052 Sale priceINR 23,795
hyderabadi jadau set under 20000jadau necklace
Gold Plated Jadau Necklace Set in Silver NS 047 Sale priceINR 25,695
indian jadau necklace and chandbalijadau necklace set with chandbali earrings gold plated silver
Traditional Jadau Necklace with Chandbali Earrings | Gold Plated Jewellery NS 170 Sale priceINR 40,595
rani haar set in gold for destination weddingmughal jewellery haar
Exquisite Jadau Rani Haar Set | Tricoloured Rani Haar | Freshwater Pearls NS 440 Sale priceINR 40,595
gold plated necklace set with chandbalisgold plated jadau set
Gold Plated Jadau Set | Sober & Elegant | Sterling Silver NS 220 Sale priceINR 27,595
gold plated necklace setjadau set with gold plating
Gold Plated Necklace Online | Jewellery Set on 925 Silver NS 187 Sale priceINR 24,695
gold plated setsabyasachi jadau set
Delicate Multicoloured Jadau Necklace Set in Gold Plated Silver NS 185 Sale priceINR 17,495
beaded choker set in silver with gold platingruby emerald choker
Shop Gold Plated Choker Set Online| Jadau Chikpatti Set NS 176 Sale priceINR 15,595
bridal choker set gold polished silverpakistani choker set
Gold Plated Choker Sets Online | Necklace Set For Bridal Wear NS 159 Sale priceINR 51,995
bridal sadakari necklace setsadikari earrings
Bridal Sadakari Jadau Necklace Set | Gold Plated Indian Jewelry on Silver NS 049 Sale priceINR 56,695
Ruby Emerald Pearl Jadau Necklace with Jhumka Earrings NS 487Ruby Emerald Pearl Jadau Necklace with Jhumka Earrings NS 487
Ruby Emerald Pearl Jadau Necklace with Jhumka Earrings NS 487 Sale priceINR 25,995
Multicoloured Jadau Choker Set | Ruby Emerald Pearl Set NS 476Multicoloured Jadau Choker Set | Ruby Emerald Pearl Set NS 476
Multicoloured Jadau Choker Set | Ruby Emerald Pearl Set NS 476 Sale priceINR 26,595
Multicolours Jadau Set | Gold Plated Silver Jewellery Online NS 474Multicolours Jadau Set | Gold Plated Silver Jewellery Online NS 474
Multicolours Jadau Set | Gold Plated Silver Jewellery Online NS 474 Sale priceINR 24,995
minimalistic rani haar setsmall rani haar
Traditional Jadau Rani Haar Set | Gold Plated Sterling Silver NS 099B Sale priceINR 35,795
innaya haar setinnaya rani haar
Traditional Jadau Haar in Gold Plated Silver NS 178 Sale priceINR 40,595
jadau set in gold plated silvergold plated jadau set on silver
Traditional & Evergreen Design | Jadau Necklace Set | Gold Plated NS 146 Sale priceINR 27,595
gold plated ruby emerald choker setminimalist choker for girls
Buy Gold Plated Choker Set Online | Premium Quality | Sterling Silver NS 452 Sale priceINR 15,495
jadau choker setjadau choker set with chandbali earrings
Jadau Choker with Chandbali | Elegant & Classy Jewelery NS 333 Sale priceINR 31,095
delicate necklace setsdelicate indian jewelry
Delicate Multicoloured Jadau Necklace Set | Gold Plated Silver Jewelry | Handcrafted Jewellery | NS 320 Sale priceINR 18,495
bridal punjabi set For Destination Wedding | Real Gold Like Looksjadau jewellery set for marriage functions For Destination Wedding | Real Gold Like Looks
Bridal Wear Necklace Set | Intricate Design | Ruby Emerald & Pearl NS 313 Sale priceINR 74,995
high quality chocker set in silvertraditional jadau choker online
Layered Necklace Set | Jadau Choker Set | Multicoloured Choker NS 299 Sale priceINR 26,595
latest choker design jadaumodern jadau choker set
Multicoloured Jadau Choker Set | Party Wear Necklace Set | Layered Choker NS 298 Sale priceINR 24,595
pearl rani haar for womensober and elegant haar set
Pearl Rani Haar Set | Long Necklace | Authentic Freshwater Pearls | NS 280 Sale priceINR 39,695
gold polished silver necklace setgold plated silver necklace set
Gold Plated Silver Necklace Set | Multicoloured Jadau Set For Women NS 266 Sale priceINR 28,495
hyderabadi set in gold plated silverjadau kundan necklace set in gold plated silver
Gold Plated Necklace Set | Embellished with Stones and Pearls NS 203 Sale priceINR 28,495
pakistani ranihaar setpakistani jadau earrings
Silver Necklace Gold Plated | Layered Jadau Choker Set NS 186 Sale priceINR 28,495
gold plated jadau necklace setgold plated jadau set with gold like finish
Gold Plated Jadau Necklace Set | Real Gold Like Finish | 925 Silver Base NS 181 Sale priceINR 22,995
indian choker set designJadau Choker Set , Gold Plated on Sterling Silver
Jadau Choker Set | Gold Plated on Sterling Silver | Freshwater Pearls NS 144 Sale priceINR 24,695
layered choker setmulticoloured choker set
Gold Plated Traditional Punjabi Jadau Necklace Set in Silver NS 142 Sale priceINR 24,695
rajputani jewelleryrajputana neckalce
Gold Plated Jewelry | Rajasthani Jadau Necklace Set on Silver NS 121 Sale priceINR 50,095
bridal jewellerybridal earrings
Bridal Gold Plated Jewellery | Multicolour Necklace Set for Bride NS 095 Sale priceINR 48,195
bridal rani haar set gold plated for destination weddinggold plated rani haar for destination wedding
Gold Plated Bridal Rani Haar | Necklace Set in Silver NS 069 Sale priceINR 85,000
panchlada haargold plated satlada haar
Gold Plated Multicolored Jadau Layered Satlada Necklace Set in Silver NS 068 Sale priceINR 29,195
jarau choker set malabardelicate jadau choker set in ruby emerald pearls
Gold Plated Jadau Choker | Buy Gold Plated Necklace Sets Online NS 072 Sale priceINR 16,595
delicate necklace set in gold plated silverlightweight necklace gold polished silver
Gold Plated Multicolored Jadau Delicate Necklace Set in Silver NS 064 Sale priceINR 16,595
long haar with earringsgold plated sadakari rani haar
Long Haar | Sadakari Rani Haar Set | Gold Plated Silver HR 011 Sale priceINR 55,095
rani haar pendant with ruby emerald pearljadau earrings
Gold Plated Rani Haar Set | Long Haar Design| Freshwater Pearls HR 009 Sale priceINR 49,295
modern gold plated rani haarmughal era jadau jewellery
Mughal Design Raani Haar Set on Silver with Gold Plating HR 006 Sale priceINR 80,000
amritsar shoppingbridal choker set in gold plated silver jadau
Indian Bridal Wedding Jewellery Sets Online | Jadau Choker Set NS 048 Sale priceINR 50,095
multicolor necklace set for destination wedding bridejadau set with chandbali earrings for destination wedding
Multicoloured Jadau Necklace Set | Bridal Wear Indian Jewelry NS 035 Sale priceINR 53,795
gold plated choker set for destination weddinggold plated choker set
Gold Plated Choker Set | Multicoloured Stones | Gold Plated Jadau Jewelry | NS 009 Sale priceINR 50,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.