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Metal/Finish
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Earrings Style
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gold plated necklace set with pearls and turquoisesPearl Pheroza Jadau Necklace Set in Gold Plated Silver NS 130
Pearl Pheroza Jadau Necklace Set in Gold Plated Silver NS 130 Sale priceINR 22,995
traditional pakistani jewelryOld World Charm Jewelry | Classic Pearl and Turquoise Set | Gold Plated Silver NS 188
Old World Charm Jewelry | Classic Pearl and Turquoise Set | Gold Plated Silver NS 188 Sale priceINR 26,995
gold plated necklace set in pearl and ferozaDelicate Pearl and Feroza Necklace Set in Gold Plated Silver NS 175
Delicate Pearl and Feroza Necklace Set in Gold Plated Silver NS 175 Sale priceINR 18,495
feroza necklace set with gold platingchand bali in gold plating
Feroza & Pearl Necklace Set | Gold Plated Silver Necklace Set Online NS 123 Sale priceINR 28,495
pearl and turquoise necklace set with chandbali earringsjewellery shop selling jadau jewellery in bangalore
Floral Design Necklace Set | Feroza Jadau Set | Rudradhan NS 249 Sale priceINR 16,495
turquoise necklace & earrings on silver with gold platingturquoise necklace set
Gold Plated Jewelry | Necklace Set | Real Pearl & Firoza Set NS 214 Sale priceINR 25,695
pakistani necklace set in gold plated silverpearl turquoise necklace set on silver
Pearl and Feroza Necklace Set | Real Pearls | Gold Plated NS 173A Sale priceINR 28,495
gold plated jewellery onlinegold plated antique design necklace set
Gold Plated Silver Jewellery Online | Antique Necklace Set Design NS 092 Sale priceINR 43,995
feroza choker setshort rani haar in feroza
Gold Plated Pearl Turquoise Jadau Necklace Set in Silver NS 055 Sale priceINR 24,695
Minimalist Pearl & Turquoise Necklace Set | Light Weight Gold Plated Jewelry NS 457Minimalist Pearl & Turquoise Necklace Set | Light Weight Gold Plated Jewelry NS 457
Minimalist Pearl & Turquoise Necklace Set | Light Weight Gold Plated Jewelry NS 457 Sale priceINR 17,995
elegant turquoise jewellerycelebrity jewellery
Feroza Jewellery Set | Pearl & Turquoise Necklace Set for Women NS 449 Sale priceINR 26,595
turquoise jewellery in new yorkFeroza Jewellery | Fine Pearl & Turquoise Necklace Set for Women NS 448
Feroza Jewellery | Fine Pearl & Turquoise Necklace Set for Women NS 448 Sale priceINR 23,795
pakistani jewelry for womenturquoise flowers
Dainty Turquoise Necklace with Tops | Minimalist Indian Necklace Set NS 331 Sale priceINR 15,495
jadau necklace set with pearls and ferozaferoza necklace set
Floral Feroza and Pearl Necklace with Chandbali Earrings | Firoza Necklace Set | NS 284 Sale priceINR 29,195
dainty jadau necklace setferozi necklace gold plated
Delicate Pheroza Necklace Set | Gold Plated Jadau Jewelry NS 282A Sale priceINR 14,595
feroza necklace set in jadausmall feroza chandbali in jadau
Classic feroza Jadau Set | Small Dainty Chandbali Earrings NS 233 Sale priceINR 21,895
gold plated jadau set lucknowgold plated jadau set delhi
Firoza & Pearl Studded | Jarau Necklace Set | Sober & Simple Design NS 229 Sale priceINR 16,595
party wear necklace with studsethnic pakistani jewelry
Turquoise & Pearl Set | Gold Plated | Party Wear Design NS 228 Sale priceINR 19,495
classic feroza necklace setfiroza necklace set gold
Silver Set Design | Gold Plated Pearl Turquoise Necklace Set NS 202 Sale priceINR 27,595
gold plated silver necklace setartificial jadau jewelry
Turquoise Necklace Set | Firoza & Pearls Jadau | Gold Plated Silver NS 196 Sale priceINR 27,595
jadau choker set with real pearls on silver Feroza Choker Set | Statement Jewelry Pieces for Destination Weddingreal pearls choker set in gold polished silver Feroza Choker Set | Statement Jewelry Pieces for Destination Wedding
Gold Plated Jadau Choker Set | Real Pearls & Turquoises | Gold Plated Silver NS 196A Sale priceINR 30,195
innaya heritage jewellery setsferoza necklace
Feroza Necklace with Earrings | Gold Plated Silver NS 184 Sale priceINR 31,095
Buy Gold Plated Silver Necklace Set Online | Pearls & Pheroza Set NS 014ABuy Gold Plated Silver Necklace Set Online | Pearls & Pheroza Set NS 014A
Buy Gold Plated Silver Necklace Set Online | Pearls & Pheroza Set NS 014A Sale priceINR 55,695
gold plated necklace sets onlineturquoise necklace set
Turquoise Necklace Set in Gold Plated Silver NS 154 Sale priceINR 34,895
jadau mala setgold pendant with layered mala
Layered Pearl And Turquoise Necklace Set | NS 141 Sale priceINR 19,995
firoza choker set with pearlsfiroza choker with pearls
Firoza Choker Set | Freshwater Pearls | Gold Plated on Silver NS 127 Sale priceINR 25,695
turquoise choker setmoti feroza chikpatti set
Pearl Pheroza Jadau Set | Choker Necklace Set | Gold Polished on Silver NS 074 Sale priceINR 34,895
pakistani jadau haar setgold plated pearl rani haar with feroza
Gold Plated Jadau Rani Haar Set | Sterling Silver | Pearl & Pheroza HR 002 Sale priceINR 80,995
pakistani jewelry with pherozapakistani jewelry with feroza
Gold Plated Pearl & Turquoise Studded Necklace Set on Sterling Silver with Gold Plating NS 005 Sale priceINR 30,195

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.