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Round Navratna Pendant only in 22k Gold studded with Precious Stones GP 010Round Navratna Pendant only in 22k Gold studded with Precious Stones GP 010
Round Navratna Pendant only in 22k Gold studded with Precious Stones GP 010 Sale priceINR 24,995
Delicate Ruby-Pearl Pendant only in 22k Gold studded with Precious Stones GP 008Delicate Ruby-Pearl Pendant only in 22k Gold studded with Precious Stones GP 008
Delicate Ruby-Pearl Pendant only in 22k Gold studded with Precious Stones GP 008 Sale priceINR 17,995
Elegant Pearl Pendant in 22k Gold GP 013Elegant Pearl Pendant in 22k Gold GP 013
Elegant Pearl Pendant in 22k Gold GP 013 Sale priceINR 18,995
Pearl Pendant in 22k Gold GP 011Pearl Pendant in 22k Gold GP 011
Pearl Pendant in 22k Gold GP 011 Sale priceINR 16,995
Light weight Jadau Pendant in 22k Gold GP 002Light weight Jadau Pendant in 22k Gold GP 002
Light weight Jadau Pendant in 22k Gold GP 002 Sale priceINR 22,995
Elegant Gold Pendant Studded with Precious Stones GP 001Elegant Gold Pendant Studded with Precious Stones GP 001
Elegant Gold Pendant Studded with Precious Stones GP 001 Sale priceINR 24,995
Delicate Pendant Only in 22k Gold Studded with Rubies, Emeralds and Pearls GP 003Delicate Pendant Only in 22k Gold Studded with Rubies, Emeralds and Pearls GP 003
Delicate Pendant Only in 22k Gold Studded with Rubies, Emeralds and Pearls GP 003 Sale priceINR 30,995
Round Navratna Pendant only in 22k Gold studded with Precious Stones GP 009Round Navratna Pendant only in 22k Gold studded with Precious Stones GP 009
Round Navratna Pendant only in 22k Gold studded with Precious Stones GP 009 Sale priceINR 18,995
Paisley Shaped Pearl Pendant made in 22ct Gold GP 015Paisley Shaped Pearl Pendant made in 22ct Gold GP 015
Paisley Shaped Pearl Pendant made in 22ct Gold GP 015 Sale priceINR 17,995
Delicate Ruby-Pearl Pendant only in 22k Gold studded with Precious Stones GP 006Delicate Ruby-Pearl Pendant only in 22k Gold studded with Precious Stones GP 006
Delicate Ruby-Pearl Pendant only in 22k Gold studded with Precious Stones GP 006 Sale priceINR 17,995
Floral Pearl Pendant made in 22ct Gold GP 014Floral Pearl Pendant made in 22ct Gold GP 014
Floral Pearl Pendant made in 22ct Gold GP 014 Sale priceINR 12,995
Delicate Navratna Pendant in 22k Gold studded with Precious Stones GP 005Delicate Navratna Pendant in 22k Gold studded with Precious Stones GP 005
Delicate Navratna Pendant in 22k Gold studded with Precious Stones GP 005 Sale priceINR 17,995
Delicate Pendant Only in 22k Gold Studded with Rubies, Emeralds and Pearls GP 004Delicate Pendant Only in 22k Gold Studded with Rubies, Emeralds and Pearls GP 004
Delicate Pendant Only in 22k Gold Studded with Rubies, Emeralds and Pearls GP 004 Sale priceINR 19,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.