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edwardian seen pearl chandelier earrings on sterling silverbohemian earrings on sterling silver studded with freshwater pearls
Pearl Danglers | Edwardian Design | Indo Western Silver Jewelry SER 020 Sale priceINR 19,995
pure silver indian jewelry online usaseed pearl earrings
Pure Silver Indian Jewellery online | Pearl Drop Edwardian Earrings SER 165 Sale priceINR 16,595
stylish pearl and silver studssmall light studs for daily wear in silver and pearl
Pearl Studs on Silver | Daily Wear Earrings for Women & Girls SER 065 Sale priceINR 4,995
pearl earrings on silver for womenfusion silver earrings, indo western wear
Contemporary Indian Silver Jewelry | Rooted in Traditions SER 041 Sale priceINR 15,595
dainty indo western pearl drop earrings on silverindo western pearl jewelry
Silver Jewelry Online Shopping | White Silver Finish Earrings | 925 Silver SER 026 Sale priceINR 9,995
Pearl Pheroza Jadau Necklace Set in 925 Silver SNS 041Pearl Pheroza Jadau Necklace Set in 925 Silver SNS 041
Pearl Pheroza Jadau Necklace Set in 925 Silver SNS 041 Sale priceINR 40,595
jadau set on silver without gold platingjadau earrings without gold plating
Multicolored Necklace Set in 925 Silver Without Gold Plating SNS 091 Sale priceINR 50,995
white silver earrings with pearlspearl jewelry on sterling silver
Pure Silver Earrings | Real Freshwater Pearl Jewelry | White Finish SER 032 Sale priceINR 12,695
dainty pearl earrings on silver under 5000small pearl earrings on sterling silver
Dainty Silver Earrings | Indo Western Design | Fusion Silver Jewelry SER 028 Sale priceINR 4,995
indo western pearl earringsrare to find silver jewelry
Pure 925 Silver Earrings | Indo Western Pearl Earrings | SER 027 Sale priceINR 9,995
bohemian pearl drop and dangle earrings on silverindo western party wear silver earrings
Western Pearl Earrings | Sterling Silver | Freshwater Seed Pearls SER 002 Sale priceINR 9,995
pearl danglers on sterling silverstatement silver earrings
White Silver Danglers | Indo Western Design | Statement Silver Earrings SER 011 Sale priceINR 19,495
edwardian seed peal neckalce setantique edwardian necklace on silver
Pearl Necklace Set in 925 Silver SNS 097 Sale priceINR 42,095
antique look edwardian setantique edwardian jewellery
Antique look Seed Pearl Necklace Set in 925 Silver SNS 090 Sale priceINR 44,995
Silver Necklace Set | pearls and turquoises SNS 115
Silver Necklace Set | pearls and turquoises SNS 115 Sale priceINR 38,695
Navratna Necklace set in silver finish NS 010ANavratna Necklace set in silver finish NS 010A
Navratna Necklace set in silver finish NS 010A Sale priceINR 49,095
Pearl Pheroza Jadau Necklace Set in 925 Silver SNS 001APearl Pheroza Jadau Necklace Set in 925 Silver SNS 001A
Pearl Pheroza Jadau Necklace Set in 925 Silver SNS 001A Sale priceINR 28,495
buy premium silver jewellery onlinereal pearls silver earrings
Buy Premium Silver Jewelry Online | Freshwater Pearls & 925 Silver SER 088 Sale priceINR 9,595
silver and pearl earrings for girlspearl drop earrings
Pearl Drop Earrings | Sterling Silver & Pure Pearls Earrings SER 087 Sale priceINR 8,595
Silver Danglers with Pearls & Turquoise | Edwardian Design SER 086Silver Danglers with Pearls & Turquoise | Edwardian Design SER 086
Silver Danglers with Pearls & Turquoise | Edwardian Design SER 086 Sale priceINR 12,995
Party Wear Pearl Earrings | Indo Western Design for Women SER 085Party Wear Pearl Earrings | Indo Western Design for Women SER 085
Party Wear Pearl Earrings | Indo Western Design for Women SER 085 Sale priceINR 13,795
Ready To ShipStatement Silver Danglers | Bold & Beautiful Earrings for Women SER 084Statement Silver Danglers | Bold & Beautiful Earrings for Women SER 084
Statement Silver Danglers | Bold & Beautiful Earrings for Women SER 084 Sale priceINR 18,495
feroza earrings onlinesilver danglers with pearls and feroza
Turquoise Danglers | Buy Silver Earrings Online SER 082 Sale priceINR 13,595
edwardian pearl earringsbold and beautiful pearl earrings
Indo Western Earrings | Edwardian Seed Pearl Earrings SER 081 Sale priceINR 14,195
statement pheroza earringspure silver and turquoise earrings
Stunning Turquoise Earrings | Pure Sterling Silver Earrings SER 080 Sale priceINR 19,495
pearl drop earringsedwardian seed pearl earrings
Edwardian Pearl Earrings For Women | Indo Western Jewelry SER 079 Sale priceINR 14,595
pearl and silver hoop earrings for womenhoop earrings in silver
Hoop Earrings For Women | Freshwater Pearl and Sterling Silver Hoops SER 078 Sale priceINR 5,995
anitque design silver earringsantique design pearl earrings
Antique Silver Earrings | Freshwater Pearls | Shop Silver Jewelry Online SER 077 Sale priceINR 13,595
Sterling silver chandbali earringsstatement silver chandbali
Sterling Silver Chandbali for Women | Intricately Handcrafted Silver Jewelry SER 076 Sale priceINR 18,495
drop shaped pearl chandbali with pearlspure silver earrings
Pure Silver Earrings | Freshwater Pearls & Sterling Silver Earrings SER 075 Sale priceINR 16,595
pure silver earrings for womengenuine silver and pearl jewelry online
Pure Silver Earrings with Price | Pure Freshwater Pearls SER 074 Sale priceINR 19,495
bohemian silver and pearl studsbohemian silver earrings for women
Pure Silver & Pearl Earrings | Fine Handmade Sterling Silver Jewelry SER 073 Sale priceINR 6,995
pure silver chandbali earringspure silver chandbali earrings with freshwater pearls
Statement Silver Chandbali Earrings | Pure Silver Indian Jewelry SER 072 Sale priceINR 19,495
cute pearl drop earrings for girlslight and dainty pearl hangings for women
Dainty Pearl Earrings | Sterling Silver & Freshwater Seed Pearls SER 071 Sale priceINR 7,995
buy sterling silver jewellery online with priceclassic indian jewelry on silver
Sterling Silver Jewellery | Fusion Jewelry Design | For Modern Women SER 070 Sale priceINR 13,595
feroza danglers in silverrajputi feroza earrings
Statement Silver Earrings | Pearls & Truquoise on 925 Silver SER 069 Sale priceINR 16,595
silver chandbali earrings for womenpearl chandbalis on white silver finish
Pearl Danglers for Women | Classic Chandbali Design | Pure Pearls & Silver SER 068 Sale priceINR 8,995
dainty pearl earringsdainty silver earrings for girls
Dainty Silver Earrings | Elegant Indo Western Design | Pure Silver SER 067 Sale priceINR 5,995
long pearl earrings for womenlatest designs in pearl danglers for women
Shop Silver Danglers Online | Freshwater Seed Pearl Jewellery | Modern Design SER 066 Sale priceINR 14,595
daily wear earrings for womenbuy 925 silver earrings for women online
Pure Silver Pearl Earrings | Dainty & Elegant Design SER 064 Sale priceINR 8,995
daily wear silver earringsPure Silver Earrings Online | Western Earrings Design SER 063
Pure Silver Earrings Online | Western Earrings Design SER 063 Sale priceINR 7,995
silver chandbali earring, studded with pearlsdainty chandbali earrings for girls
Shop Silver Jewellery Online | Kashmiri Silver Earrings | Pearl Silver SER 062 Sale priceINR 8,995
long silver earrings studded with pearlssilver earrings boho
Pearl Drop Earrings in Silver | Authentic Freshwater Pearls | Modern Looks SER 061 Sale priceINR 6,995
long silver danglers for modern womenpure silver earrings with authentic pearls
Multi-Step Silver Danglers | Pearls Studded | Wedding Wear SER 060 Sale priceINR 15,595
tall silver danglersBold & Beautiful Silver Earrings | Statement Pieces for Women SER 059
Bold & Beautiful Silver Earrings | Statement Pieces for Women SER 059 Sale priceINR 16,595
pearl and silver earrings for womenreal pearl silver earrings
Buy Premium Silver Jewellery Online | Western Wear | Pearls & Silver SER 058 Sale priceINR 12,695
party wear silver earrings for girlssilver danglers with pearl drops
Silver Danglers with Feroza | Pearl & Turquoise Jewelry SER 057 Sale priceINR 12,695
party wear western style silver earringssilver jewellery india
Party Wear Pearl Earrings | Stylish Silver Earrings | For Women SER 056 Sale priceINR 13,595
silver jewelry bangalorebuy sterling silver earrings online in india
Seed Pearl Danglers | White Sterling Silver & Pearls | For Women SER 055 Sale priceINR 12,695
silver jewelry stores in bangalorecute silver earrings with pearls
Buy Pure Pearls & Silver Earrings Online | For Women SER 054 Sale priceINR 7,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.