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Ready To Shipgold plated ring
Gold Plated Jadau Ring with Color Stones LR 022 Sale priceINR 4,995
Ready To ShipMulticolored Jadau Cocktail Ring in Gold Plated Silver LR 023Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023
Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023 Sale priceINR 3,995
Ready To ShipSAPPHIRE RINGINDIAN JEWELLERY
Emerald Pearl and Sapphire Ring for women in Gold Plated Silver LR 022 A Sale priceINR 4,995
Ready To Shipsilver gold plated cocktail ringnavratna cocktail ring
Silver Gold Plated Navratna Cocktail Ring LR 021 Sale priceINR 8,995
Ready To Shippunjabi navratan jadau earrings cocktail ring with gold plating
Gold Plated Navratan Jadau Cocktail Ring in Silver LR 001 Sale priceINR 10,595
Ready To ShipPearl Cocktail Ring | Real Freshwater Pearls Jewellery LR 032Pearl Cocktail Ring | Real Freshwater Pearls Jewellery LR 032
Pearl Cocktail Ring | Real Freshwater Pearls Jewellery LR 032 Sale priceINR 9,995
Ready To ShipINTRICATE MUGHAL JEWELLERY DESIGNSMUGHAL JEWELLERY
Intricately Handcrafted Mughal Design Ring in Sterling Silver LR 031 Sale priceINR 7,995
Ready To ShipSTATEMENT BRIDAL RINGBRIDAL RINGS
Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 009 Sale priceINR 9,995
Ready To ShipLR 010LR 010
LR 010 Sale priceINR 7,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.