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Metal/Finish
Jewellery Type
Color Combination
Earrings Style
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Occasion
Price
Turquoise Pearl Fish-hook Earrings | ER 645Turquoise Pearl Fish-hook Earrings | ER 645
Turquoise Pearl Fish-hook Earrings | ER 645 Sale priceINR 10,950
Handcrafted Victorian Earrings in Gold Plated Silver | ER 644Handcrafted Victorian Earrings in Gold Plated Silver | ER 644
Handcrafted Victorian Earrings in Gold Plated Silver | ER 644 Sale priceINR 12,950
Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641
Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641 Sale priceINR 5,595
emerald studsemerald tops
Emerald Green Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 640 Sale priceINR 5,595
Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370
Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370 Sale priceINR 15,995
Evergreen Chandbali Earrings | Heritage Indian Jewellery | Mughal Era Jewellery | ER 369
Evergreen Chandbali Earrings | Heritage Indian Jewellery | Mughal Era Jewellery | ER 369 Sale priceINR 11,995
big ruby earrings in jaraufloral ruby danglers on gold plated silver
Floral Jadau Earrings | Ruby Pearl Combination | ER 637 Sale priceINR 17,995
Classic Pearl Studs in Gold Plated Silver ER 636Classic Pearl Studs in Gold Plated Silver ER 636
Classic Pearl Studs in Gold Plated Silver ER 636 Sale priceINR 8,495
Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635
Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635 Sale priceINR 6,295
buy premium navratna earrings onlinejadau earrings gold plated online
Buy Premium Gold Plated Jewelry Online | Statement Earrings | For Women ER 634 Sale priceINR 14,995
high quality gold plated jewelleryPremium Quality Gold Plated Jewelry | 92.5% Sterling Silver Base ER 632
Premium Quality Gold Plated Jewelry | 92.5% Sterling Silver Base ER 632 Sale priceINR 12,995
drop shaped earringstraditional earrings in gold
Statement Ruby Earrings | Latest Design in Jadau Earrings | ER 630 Sale priceINR 13,995
KUNDAN JHUMKAINDIAN TRADITIONAL JHUMKA EARRINGS
Punjabi Jhumka | Jadau Earrings for Women Online ER 629 Sale priceINR 13,995
Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627
Fine Pearl Earrings | Oval Studs for Women | Freshwater Pearls & Silver ER 627 Sale priceINR 7,995
chandbali dangler earringschandbali danglers on silver
Jadau Danglers on Silver | Unique Color Combination | Chandbali Danglers ER 626 Sale priceINR 8,995
SAPPHIRE STUDSSTUD EARRINGS
Round Studs | Medium Size | Multicoloured Stone Earrings ER 625 Sale priceINR 5,995
NAVRATNA STUDSINDIAN JEWELLERY
Navratna Tops for Women | Heritage Indian Jewellery ER 624 Sale priceINR 6,995
ruby emerald studsStatement Stud Earrings | Round Tops | For Women ER 623
Statement Stud Earrings | Round Tops | For Women ER 623 Sale priceINR 6,995
elegant pearl earringsjadau earrings with pearls
Intricate Pearl Earrings | Silver Earrings Gold Plated | Traditional Jewellery ER 621 Sale priceINR 9,995
Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619
Long Pearl Chandbali | Jaali Earrings Design | Contemporary Design ER 619 Sale priceINR 9,995
traditional jadau studsminimalist jadau studs
Ruby Emerald Earrings | Sober Stud Earrings for Girls & Women | Traditional Indian ER 618 Sale priceINR 4,495
royal stud earringsroyal jadau earrings
Statement Stud Earrings | Royal Blue & Green | For Women ER 617 Sale priceINR 7,995
Ruby & Feroza Earrings | Gold Plated on Silver | For Women ER 616Ruby & Feroza Earrings | Gold Plated on Silver | For Women ER 616
Ruby & Feroza Earrings | Gold Plated on Silver | For Women ER 616 Sale priceINR 7,995
real gold like silver earringsearrings that look exactly like 22k gold
Royal Blue & Green Jadau Earrings | Gold Plated on Silver ER 614 Sale priceINR 9,995
FEROZI jhumkapearl feroza jhumka earrings
Feroza Jhumki | Gold Plated on Sterling Silver | For Women ER 613 Sale priceINR 11,695
gold plated earrings that look just like real goldgold look alike earrings for women in silver
Contemporary Jadau Danglers | Red Earrings | Drop & Dangle ER 612 Sale priceINR 9,995
alternate to gold jewelleryalternative gold jewellery
Pearl Drop Earrings with Turquoise | Gold Plated on 925 Silver ER 611 Sale priceINR 9,995
statement bridal earringsmughal jewellery
Statement Jadau Danglers | Bold & Beautiful Indian Earrings ER 608 Sale priceINR 19,495
statement pearl stud earringsElegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605
Elegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605 Sale priceINR 10,595
pearl studs in silveroffice wear pearl jewellery
Classy Pearl Stud Earrings | Statement Tops for Women | Pearl Tops ER 604 Sale priceINR 10,595
dangle and drop earrings in goldfish hook earrings
Cute and Dainty | Wire Earrings with Fish-Hook | For Girls ER 603 Sale priceINR 7,995
multicoloured chandbali earringsstatement chandbali earrings
Exquisite Indian Chandbali Earrings | Gold Plated on Silver ER 601 Sale priceINR 11,995
SMALL JHUMKI UNDER 1 LACDELICATE INDIAN JEWELLERY
Dainty Jadau Jhumka | Buy Gold Plated Jhumka Online ER 599 Sale priceINR 5,995
TRADITIONAL INDIAN JEWELLERYJADAU JHUMKI
Dainty Jadau Jhumka | Buy Gold Plated Jhumka Online ER 598 Sale priceINR 5,995
TURQUOISE EARRINGSINDIAN JADAU JHUMKA EARRINGS
Ruby Feroza Jhumka | Turquoise Jhumka | Indian Jewellery Online ER 597 Sale priceINR 4,995
MULTICOLOURED JHUMKISMALL JHUMKIS IN GOLD
Small Jadau Jhumka | For Women | Traditional Indian Earrings ER 596 Sale priceINR 5,995
statement jadau earrings in goldpearl danglers for women
Statement Pearl Danglers | Authentic Freshwater Pearls | Sterling Silver ER 595 Sale priceINR 19,995
JADAU JHUMKASINDIAN JEWELLERY IN USA
Multicoloured Jadau Jhumki Earrings | For Women | Ruby & Turquoise ER 592 Sale priceINR 7,995
EDWARDIAN JEWELRYVICTORIAN JEWELLERY
Statement Pearl Earrings | Freshwater Seed Pearl Jewellery ER 591 Sale priceINR 12,995
punjabi jhumka earringsRuby and Pearl Jhumki Earrings | Punjabi Dandi Jhumki ER 590
Ruby and Pearl Jhumki Earrings | Punjabi Dandi Jhumki ER 590 Sale priceINR 11,595
mughal jewelleryMughal Jadau jewellery
Ruby and Pearl Earrings | Traditional Chandbalis | Mughal Jewellery | ER 590 Sale priceINR 13,595
dainty earringsPearl earrings for women
Dainty Floral Pearl Earrings | Indo Western Design ER 589 Sale priceINR 7,995
Multicoloured Jadau Jhumki | Gold Plated Jhumkas ER 588traditional jadau jhumkas
Multicoloured Jadau Jhumki | Gold Plated Jhumkas ER 588 Sale priceINR 12,595
navratna earringsMagnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587
Magnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587 Sale priceINR 12,595
Pearl dangle and Drop Earrings | ER 585Pearl drop earrings
Pearl Dangle and Drop Earrings | Dainty Pearl Earrings ER 585 Sale priceINR 11,695
Navrattan Danglers | Navratna Dangle Earrings | ER 584Navrattan Danglers | Navratna Dangle Earrings | ER 584
Navrattan Danglers | Navratna Dangle Earrings | ER 584 Sale priceINR 11,495
pearl jhumkatraditional pearl jhumkas
Buy Pearl Jhumka For Women Online | Jadau Jhumka Earrings | ER 583 Sale priceINR 11,495
ruby pearl topsjadau tops
Ruby and Pearl Jadau Tops | Round Jadau Studs for Women ER 582 Sale priceINR 4,995
NAVRATNA earringsdelicate jadau earrings
Floral Navratna Tops | Delicate Navrattan Earrings | Fancy Design ER 581 Sale priceINR 9,995
Jadau topsjadau earrings
Jadau tops | Ruby Emerald Pearl Earrings | For Women ER 580 Sale priceINR 6,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.