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navratan pendant setnauratan jewellery
Buy Navratna Pendants Online | For Women | Silver Jewellery Gold Plated PS 125 Sale priceINR 7,995
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Exquisite Jadau Pendant Set | Gold Plated on 925 Silver PS 122 Sale priceINR 11,595
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Multicoloured Jadau Pendant Set | Indian Traditional Jewellery | PS 121 Sale priceINR 19,995
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Pearl Pendant Set | Freshwater Pearl Indian Jewelry | Gold Plated PS 118 Sale priceINR 15,995
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Gold Plated Pendant Set | Edwardian Era Inspired | Sterling Silver PS 113 Sale priceINR 11,995
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Gold Plated Jadau Locket Set | 925 Silver Gold Plated | Multicolored Set PS 112 Sale priceINR 17,495
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Gold Plated Stone Pendant Set | Sterling Silver | Edwardian Victorian Design PS 110 Sale priceINR 12,595
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Multicoloured Jadau Locket Set | 925 Silver Studded with Stones | Gold Plated PS 109 Sale priceINR 10,995
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Shop Trendy and Premium Indian Pendant Sets Online | Rudradhan PS 106 Sale priceINR 15,995
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Small Jadau Pendant Set | Gold Plated Silver | Ideal for Gifting PS 095 Sale priceINR 5,995
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Ruby Pearl Turquoise Pendant Set | Gold Plated 925 Silver | For Women PS 094 Sale priceINR 5,995
ruby emerald pendant set in usaruby emerald round studs in usa
Buy Indian Jewelry Sets Online | For Women| Gold Plated Pendant Set PS 093 Sale priceINR 12,595
hyderabadi ruby emerald jewellery designsruby emerald jewellery designs
Buy Indian Pendant Sets Online | For Women | Intricate Gold Plated Jewelry PS 091 Sale priceINR 12,595
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Jadau Pendant Set | Navy Blue & Green Stones | Gold Plated Silver PS 089 Sale priceINR 8,995
buy pakistani jadau jewelry in usaTurquoise & Pearl Pendant Earrings Set | Gold Plated Silver PS 086
Turquoise & Pearl Pendant Earrings Set | Gold Plated Silver PS 086 Sale priceINR 5,995
freshwater pearl jewelleryfreshwater pearl jewellery
Pearl Pendant Set | Real Freshwater Pearls | Gold Plated on Silver PS 084 Sale priceINR 13,995
jadau pendant set hyderabadibuy pakistani pendant sets in usa
Buy Premium Indian Jewelry Online | Gold Plated Locket & Earrings Set PS 080 Sale priceINR 12,995
gold plated pendant set in pearlpearl tops
Pearl Pendant Set in Gold Plated Silver PS 077 Sale priceINR 13,595
Pearl Pendant Set | Gold Plated Silver | Real Freshwater Pearls PS 072
Pearl Pendant Set | Gold Plated Silver | Real Freshwater Pearls PS 072 Sale priceINR 7,995
gold plated navratna pendant setgold plated navratna pendant
Navrattan Jadau Pendant Set in Gold Plated Silver PS 063 Sale priceINR 5,595
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Premium Indian Jewelry Sets | Gold Plated Sterling Silver | Freshwater Pearls PS 057 Sale priceINR 13,995
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Premium Pearl Pendant Sets | Gold Plated Sterling Silver PS 054 Sale priceINR 12,995
Multicolored Jadau Pendant Set in Gold Plated Silver PS 052A
Multicolored Jadau Pendant Set in Gold Plated Silver PS 052A Sale priceINR 6,295
Gold Plated Navrattan Jadau Pendant Set in Silver Base PS 048Gold Plated Navrattan Jadau Pendant Set in Silver Base PS 048
Gold Plated Navrattan Jadau Pendant Set in Silver Base PS 048 Sale priceINR 5,995
gold plated jewelry for giftinggold plated jewellery for gift
Gold Plated Pearl-Ruby Jadau Pendant Set on Silver PS 047 Sale priceINR 5,595
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Jadau Pendant Set | Indian Traditional Jewelry | Unique Color Combination PS 043B Sale priceINR 8,995
pearl pendant set under 20000gold plated pendant set with pearl mala
Premium Pearl Jewelry | Gold Plated Sterling Silver | Pendant & Tops PS 043A Sale priceINR 11,995
gold plated navrathna pendantGold Plated Navrathna Pendant Set in Silver PS 038
Gold Plated Navrathna Pendant Set in Silver PS 038 Sale priceINR 8,995
hyderabadi pendant set below 50000
Multicolored Jadau Pendant Set in Gold Plated Silver PS 035 Sale priceINR 10,995
indian traditional jewellerynavratna pendant set
Navratna Pendant Set | 925 Silver | Gold Polished in 22k Color PS 039 Sale priceINR 11,595
Multicolored Jadau Pendant Set in Gold Plated Silver PS 037Multicolored Jadau Pendant Set in Gold Plated Silver PS 037
Multicolored Jadau Pendant Set in Gold Plated Silver PS 037 Sale priceINR 12,595
gold plated pendant set for gifting
Multicolored Jadau Pendant Set in Gold Plated Silver PS 033 Sale priceINR 8,995
Premium Jadau Pendant Set | Handmade on Sterling Silver | Gold Plated PS 028Premium Jadau Pendant Set | Handmade on Sterling Silver | Gold Plated PS 028
Premium Jadau Pendant Set | Handmade on Sterling Silver | Gold Plated PS 028 Sale priceINR 18,595
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Mughal Era Inspired Jadau Pendant Set in Silver with gold plating PS 020 Sale priceINR 19,995
ruby emerald pendant setgold plated pendant on silver
Gold Plated Jadau Pendant Set | For women | Crafted on 925 Silver PS 012 Sale priceINR 13,995
pearl pendant and earrings in gold platingjadau pendant set with moti
Gold Plated Jadau Pendant Set in Silver Studded with Freshwater Pearls PS 008 Sale priceINR 20,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.