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Metal/Finish
Jewellery Type
Color Combination
Necklace Style
Earrings Style
Delivery Time
Occasion
Price
Ruby Emerald Pearl Jadau Necklace with Jhumka Earrings NS 487Ruby Emerald Pearl Jadau Necklace with Jhumka Earrings NS 487
Ruby Emerald Pearl Jadau Necklace with Jhumka Earrings NS 487 Sale priceINR 25,995
Multicoloured Choker Set | Jadau Chikpatti on Sterling Silver with Gold Plating NS 486Multicoloured Choker Set | Jadau Chikpatti on Sterling Silver with Gold Plating NS 486
Multicoloured Choker Set | Jadau Chikpatti on Sterling Silver with Gold Plating NS 486 Sale priceINR 19,995
Garnet Necklace Set | Traditional Punjabi Jadau Set NS 485Garnet Necklace Set | Traditional Punjabi Jadau Set NS 485
Garnet Necklace Set | Traditional Punjabi Jadau Set NS 485 Sale priceINR 17,995
Delicate Jadau Necklace Set | Dainty Necklace & Chandbalis NS 484Delicate Jadau Necklace Set | Dainty Necklace & Chandbalis NS 484
Delicate Jadau Necklace Set | Dainty Necklace & Chandbalis NS 484 Sale priceINR 18,595
Elegant Pearl and Garnet Necklace Set | NS 482Elegant Pearl and Garnet Necklace Set | NS 482
Elegant Pearl and Garnet Necklace Set | NS 482 Sale priceINR 18,495
Delicate Floral Pearl Necklace Set | Dainty Gold Plated Necklace for Women NS 481indian pearl jewelry
Delicate Floral Pearl Necklace Set | Dainty Gold Plated Necklace for Women NS 481 Sale priceINR 16,995
Delicate Sapphire Necklace with Earrings | Indo Western Gold Plated Silver Jewelry NS 479Delicate Sapphire Necklace with Earrings | Indo Western Gold Plated Silver Jewelry NS 479
Delicate Sapphire Necklace with Earrings | Indo Western Gold Plated Silver Jewelry NS 479 Sale priceINR 14,995
Delicate Floral Ruby Pearl Necklace Set | NS 480Delicate Floral Ruby Pearl Necklace Set | NS 480
Delicate Floral Ruby Pearl Necklace Set | NS 480 Sale priceINR 15,995
Turquoise Pearl Fish-hook Earrings | ER 645Turquoise Pearl Fish-hook Earrings | ER 645
Turquoise Pearl Fish-hook Earrings | ER 645 Sale priceINR 10,950
Handcrafted Victorian Earrings in Gold Plated Silver | ER 644Handcrafted Victorian Earrings in Gold Plated Silver | ER 644
Handcrafted Victorian Earrings in Gold Plated Silver | ER 644 Sale priceINR 12,950
Multicoloured Jadau Bangles | Gold Plated on Silver BG 091Multicoloured Jadau Bangles | Gold Plated on Silver BG 091
Multicoloured Jadau Bangles | Gold Plated on Silver BG 091 Sale priceINR 25,995
Jadau Necklace with Jhumkas | Broad Necklace with Dandi Jhumki NS 478Jadau Necklace with Jhumkas | Broad Necklace with Dandi Jhumki NS 478
Jadau Necklace with Jhumkas | Broad Necklace with Dandi Jhumki NS 478 Sale priceINR 37,995
buy gold plated jadau jewelry onlinejadau set gold plated
Jadau Necklace Set | Gold Plated on Silver | Ruby Pearl Feroza Combination NS 477 Sale priceINR 25,595
Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641
Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641 Sale priceINR 5,595
emerald studsemerald tops
Emerald Green Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 640 Sale priceINR 5,595
small jadau mang teekapearl tikka for women
Pearl Mang Teeka For Women | Dainty Pearl Bindiya | Gold Plated TK 097 Sale priceINR 4,295
jadau mang teeka in pearlstraditional punjabi jadau tikka
Traditional Maang Teeka for Women | Punjabi Jadau Tikka in Pearls | Gold Plated TK 096 Sale priceINR 6,595
punjabi jadau tikkaRuby Mang Teeka | Round Punjabi Tikka For Women | Gold Plated Silver TK 095
Ruby Mang Teeka | Round Punjabi Tikka For Women | Gold Plated Silver TK 095 Sale priceINR 6,995
Multicoloured Jadau Choker Set | Ruby Emerald Pearl Set NS 476Multicoloured Jadau Choker Set | Ruby Emerald Pearl Set NS 476
Multicoloured Jadau Choker Set | Ruby Emerald Pearl Set NS 476 Sale priceINR 26,595
navratna jadau setamritsari navratna set
Floral Navratna Set | Sleek Necklace Pairwed with Large Earrings NS 475 Sale priceINR 27,995
Multicolours Jadau Set | Gold Plated Silver Jewellery Online NS 474Multicolours Jadau Set | Gold Plated Silver Jewellery Online NS 474
Multicolours Jadau Set | Gold Plated Silver Jewellery Online NS 474 Sale priceINR 24,995
Classy Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 473Classy Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 473
Classy Pearl Choker Set | Gold Plated on Sterling Silver | Real Pearls NS 473 Sale priceINR 25,595
Dainty Necklace with Statement Earrings | Ruby Jadau Set on Silver NS 472Dainty Necklace with Statement Earrings | Ruby Jadau Set on Silver NS 472
Dainty Necklace with Statement Earrings | Ruby Jadau Set on Silver NS 472 Sale priceINR 28,995
gold plated chokerBlue Sapphire Choker Set | Gold Plated Silver Jewelry Online NS 470
Blue Sapphire Choker Set | Gold Plated Silver Jewelry Online NS 470 Sale priceINR 29,995
Gold Plated Navratna Set | Floral Necklace & Long Danglers | 925 Silver NS 468Gold Plated Navratna Set | Floral Necklace & Long Danglers | 925 Silver NS 468
Gold Plated Navratna Set | Floral Necklace & Long Danglers | 925 Silver NS 468 Sale priceINR 23,595
Pearl Necklace with Long Chandbali Earrings | Gold Plated Pearl Jewelry NS 467Pearl Necklace with Long Chandbali Earrings | Gold Plated Pearl Jewelry NS 467
Pearl Necklace with Long Chandbali Earrings | Gold Plated Pearl Jewelry NS 467 Sale priceINR 28,595
Broad Jadau Necklace | Stud Earrings | Ruby Pearl Combination | Gold Plated NS 465Broad Jadau Necklace | Stud Earrings | Ruby Pearl Combination | Gold Plated NS 465
Broad Jadau Necklace | Stud Earrings | Ruby Pearl Combination | Gold Plated NS 465 Sale priceINR 27,995
Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370
Drop Shaped Pearl Chandbali Earrings | Handcrafted Pearl Jewellery | Gold Plated Silver Earrings | ER 370 Sale priceINR 15,995
Evergreen Chandbali Earrings | Heritage Indian Jewellery | Mughal Era Jewellery | ER 369
Evergreen Chandbali Earrings | Heritage Indian Jewellery | Mughal Era Jewellery | ER 369 Sale priceINR 11,995
Floral Turquoise Adjustable Bracelet | Silver Turquoise Bracelet | BG 090Floral Turquoise Adjustable Bracelet | Silver Turquoise Bracelet | BG 090
Floral Turquoise Adjustable Bracelet | Silver Turquoise Bracelet | BG 090 Sale priceINR 6,995
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Elegant Pearl Necklace Set | NS 464 Sale priceINR 23,950
Elegant Sapphire Necklace | Medium Chandbali Earrings | Jadau Set on Silver NS 463Elegant Sapphire Necklace | Medium Chandbali Earrings | Jadau Set on Silver NS 463
Elegant Sapphire Necklace | Medium Chandbali Earrings | Jadau Set on Silver NS 463 Sale priceINR 23,995
jadau set with pearls and garnetjadau set with pearls and garnet
Garnet Necklace with Chandbali | Jadau Jewellery on Silver with Gold Plating NS 461 Sale priceINR 20,995
sapphire necklace set on silver baseSapphire Jewelry Sets | Gold Plated Jewellery | For Women NS 460
Sapphire Jewelry Sets | Gold Plated Jewellery | For Women NS 460 Sale priceINR 21,795
big ruby earrings in jaraufloral ruby danglers on gold plated silver
Floral Jadau Earrings | Ruby Pearl Combination | ER 637 Sale priceINR 17,995
Classic Pearl Studs in Gold Plated Silver ER 636Classic Pearl Studs in Gold Plated Silver ER 636
Classic Pearl Studs in Gold Plated Silver ER 636 Sale priceINR 8,495
Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635
Dainty Ruby & Pearl Earrings | Jadau Earrings Gold Plated ER 635 Sale priceINR 6,295
indian bangles jadaugold plated jadau bangles
Multicolored Bangles | Traditional Jadau Bangles | Neelam Ruby Emerald BG 089 Sale priceINR 26,995
Minimalist Pearl & Turquoise Necklace Set | Light Weight Gold Plated Jewelry NS 457Minimalist Pearl & Turquoise Necklace Set | Light Weight Gold Plated Jewelry NS 457
Minimalist Pearl & Turquoise Necklace Set | Light Weight Gold Plated Jewelry NS 457 Sale priceINR 17,995
dainty jadau setdainty gold plated set
Minimalist Pearl Jewelry Set | Buy Indian Gold Plated Jewelry Online NS 455 Sale priceINR 18,995
ruby necklace set jadaubuy ruby necklace set online
Dainty & Flowing Necklace | Indo Western Wear Jewellery | For Women NS 454 Sale priceINR 22,995
buy gold plated jewellery sets onlinehigh quality gold plated silver jewellery sets online
Delicate Ruby & Pearl Set | Chandbali Style Earrings | Gold Plated NS 453 Sale priceINR 21,995
gold plated ruby emerald choker setminimalist choker for girls
Buy Gold Plated Choker Set Online | Premium Quality | Sterling Silver NS 452 Sale priceINR 15,495
buy premium navratna earrings onlinejadau earrings gold plated online
Buy Premium Gold Plated Jewelry Online | Statement Earrings | For Women ER 634 Sale priceINR 14,995
high quality gold plated jewelleryPremium Quality Gold Plated Jewelry | 92.5% Sterling Silver Base ER 632
Premium Quality Gold Plated Jewelry | 92.5% Sterling Silver Base ER 632 Sale priceINR 12,995
drop shaped earringstraditional earrings in gold
Statement Ruby Earrings | Latest Design in Jadau Earrings | ER 630 Sale priceINR 13,995
KUNDAN JHUMKAINDIAN TRADITIONAL JHUMKA EARRINGS
Punjabi Jhumka | Jadau Earrings for Women Online ER 629 Sale priceINR 13,995
Dazzle at Your Destination Wedding | Luxurious Appearance of Gold-Like JewelryDazzle at Your Destination Wedding | Luxurious Appearance of Gold-Like Jewelry
Bridal Wear Jewellery | Traditional Necklace & Statement Earrings NS 450 Sale priceINR 37,695
navratan pendant setnauratan jewellery
Buy Navratna Pendants Online | For Women | Silver Jewellery Gold Plated PS 125 Sale priceINR 7,995
elegant turquoise jewellerycelebrity jewellery
Feroza Jewellery Set | Pearl & Turquoise Necklace Set for Women NS 449 Sale priceINR 26,595

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.