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indo western earringsturquoise and pearl danglers
Indo Western Feroza Earrings | Light & Elegant Danglers Silver ER 355J Sale priceINR 9,995
Multicolored Jadau Jhoomer Earrings in Gold Plated Silver ER 239AMulticolored Jadau Jhoomer Earrings in Gold Plated Silver ER 239A
Multicolored Jadau Jhoomer Earrings in Gold Plated Silver ER 239A Sale priceINR 14,595
Ready To Shipantique mughal bangles on gold plated silverfine mughal era art bangles studded with stones
Mughal Art Inspired Jadau Bangles in Gold Plated Silver BG 051 Sale priceINR 31,995
set of 4 banglesjadau chudiyan
Multicolored Jadau Bangles in Gold Plated Silver BG 050 Sale priceINR 44,595
Multicolored Jadau Necklace Set in Gold Plated Silver NS 128Multicolored Jadau Necklace Set in Gold Plated Silver NS 128
Multicolored Jadau Necklace Set in Gold Plated Silver NS 128 Sale priceINR 14,995
feroza ring for womenturquoise ring for women
Pearl Turquoise Jadau Cocktail Ring in Gold Plated Silver LR 024 Sale priceINR 10,695
Ready To Shipfiroza choker set with pearlsfiroza choker with pearls
Firoza Choker Set | Freshwater Pearls | Gold Plated on Silver NS 127 Sale priceINR 25,695
jadau tikka under 10000pakistani jadau tikka
Pearl Tikka | Jadau Maang Teeka with Real Pearls TK 061 Sale priceINR 8,595
mang tikka in pearlsjadau tikka
Gold Plated Teeka Studded with Pearls | Tikka Jewellery TK 060 Sale priceINR 8,995
Ready To Shipnavratna teekaNavrattan Maang Teeka | Gold Plated Silver Headgear for Women TK 059
Navrattan Maang Teeka | Gold Plated Silver Headgear for Women TK 059 Sale priceINR 5,995
navratna mang tikka in silver with gold platingpakistani jadau tikka
Navratna Maang Teeka for Women | 925 Silver with 22k Gold Plating TK 057 Sale priceINR 6,995
jarau tikkasilver mang tikka
Multicolored Maang Teeka | Gold Plated Silver | Sober Design TK 058 Sale priceINR 4,595
Ready To Shippearl tikka in silverjadau mang teeka gold plated
Pearl Maang Tikka | Gold Plated Sterling Silver | Exquisitely Crafted TK 056 Sale priceINR 4,995
Ready To Shippakistani tikkatraditional pakistani tikka
Small Round Maang Teeka | Multicolour Stones & Pearls Studded TK 055 Sale priceINR 4,295
jadau tikkatraditional indian tikka
Ruby & Pearl Jadau Maang Teeka for Women | Traditonal Punjabi Tikka TK 054 Sale priceINR 5,995
gold polished tikkaruby emerald tikka under 10000
Jarau Maang Teeka | Multicolour Stones & Pearls on 925 Silver TK 053 Sale priceINR 4,995
traditional mang teekaruby tikka
Gold Plate Maang Teeka Jewellery | For Girls & Women TK 052 Sale priceINR 4,295
jadau mang teekaGold Plated Multicolored Jadau Teeka | 925 Silver with 22k Gold Polish TK 051
Gold Plated Multicolored Jadau Teeka | 925 Silver with 22k Gold Polish TK 051 Sale priceINR 5,995
Ready To ShipLarge Round Maang Teeka | Buy Pearl Tikka For Women Online TK 050gold plated round pearl tikka
Large Round Maang Teeka | Buy Pearl Tikka For Women Online TK 050 Sale priceINR 8,995
navratna mang teeka under 10000navratna mang teeka with price
Buy Gold Plated Mang Teeka Online | Navratna Teeka for Women TK 049 Sale priceINR 8,995
Ready To ShipNavrattan Jadau Stud Earrings in Gold Plated Silver ER 354Navrattan Jadau Stud Earrings in Gold Plated Silver ER 354
Navrattan Jadau Stud Earrings in Gold Plated Silver ER 354 Sale priceINR 6,695
jadau double jhumka earringsdouble jhumki in silver with gold plating
Gold Plated Jadau Double Jhumka Earrings in Silver ER 353 Sale priceINR 16,595
Ready To Shipjadau earrings in ruby emerald and sapphirejadau earrings under 10000
Gold Plated Multicolored Jadau Earrings in Silver ER 352 Sale priceINR 9,995
jadau chandbala in gold polished 925 silverpakistani jewelry
Gold Plated Multicolored Jadau Chandbali Earrings in Silver ER 351 Sale priceINR 13,995
hyderabadi lightweight necklace sethyderabadi jadau set below 100000
Gold Plated Pearl Necklace Set in Silver NS 126 Sale priceINR 16,595
traditional jewelry navratna necklace set in gold plated silverbuy navratna necklace sets online
Traditional Navratna Jadau Set | Gold Plated Silver NS 125 Sale priceINR 30,195
emerald pendant set in gold plated silvergold plated pendant set for gift
Multicolored Jadau Pendant Set in Gold Plated Silver PS 050 Sale priceINR 10,995
gold plated locket setsilver gold plated pendant set
Multicolored Jadau Pendant Set in Gold Plated Silver PS 049 Sale priceINR 10,995
Ready To ShipGold Plated Navrattan Jadau Pendant Set in Silver Base PS 048Gold Plated Navrattan Jadau Pendant Set in Silver Base PS 048
Gold Plated Navrattan Jadau Pendant Set in Silver Base PS 048 Sale priceINR 5,995
jarau pendant setgold plated pendant set
Gold Polished Multicolored Jadau Pendant Set in 925 Silver PS 047A Sale priceINR 5,995
Ready To Shipgold plated jewelry for giftinggold plated jewellery for gift
Gold Plated Pearl-Ruby Jadau Pendant Set on Silver PS 047 Sale priceINR 5,595
gold plated pendant set studded with pearlshyderabadi pearl pendant set
Premium Gold Plated Jewelry Sets | Freshwater Pearls | Pendant & Tops PS 046A Sale priceINR 9,595
gold plated pendant set under 10000gold plated pendant set with price
Gold Plated Pearl Pheroza Jadau Pendant Set in Silver PS 046 Sale priceINR 8,995
pearl necklace set silverjadau pearl set
Buy Gold Plated Pearl Necklace Set Online | Indian Pearl Jewelry NS 123A Sale priceINR 31,095
jarau bangles in gold plated silvertraditional indian stone bangles
Gold Plated Jadau Bangles in Silver BG 049 Sale priceINR 24,595
pheroza danglers in silver with gold platinggold plated silver danglers
Gold Plated Pearl Turquoise Earrings in Silver ER 319A Sale priceINR 11,695
gold plated jadau pendant sethyderabadi pendant set with price
Gold Plated Multicolored Jadau Pendant Set in Silver PS 045 Sale priceINR 13,595
gold plated stone pendant setmughal design blue sapphire earrings with gold plating
Mughal Jarau Pendant Set in Silver with gold plating PS 044 Sale priceINR 22,995
Ready To Shipsilver gold plated locket set under 10000gold plated pendant set under 10000
Jadau Pendant Set | Indian Traditional Jewelry | Unique Color Combination PS 043B Sale priceINR 8,995
Ready To Shippearl pendant set under 20000gold plated pendant set with pearl mala
Premium Pearl Jewelry | Gold Plated Sterling Silver | Pendant & Tops PS 043A Sale priceINR 11,995
Ready To Shipgold plated navratna earringsjadau earrings with navrattan stones
Gold Plated Navratna Earrings | 925 Silver | Freshwater Pearls ER 350 Sale priceINR 7,995
antique mughal indian jadau pendant setmughal design gold plated pendant set on 925 silver with pearls and feroza
Mughal Era Inspired, Pearl feroza Pendant Set on 925 Silver PS 043 Sale priceINR 9,995
Ready To ShipMulticolored Jadau Cocktail Ring in Gold Plated Silver LR 023Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023
Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023 Sale priceINR 3,995
feroza necklace set with gold platingchand bali in gold plating
Feroza & Pearl Necklace Set | Gold Plated Silver Necklace Set Online NS 123 Sale priceINR 28,495
pair of navratna banglesmulticolor jadau bangles
Gold Plated Navrattan Bangles on Sterling Silver BG 048 Sale priceINR 23,995
buy gold plated pearl set in usawedding set in pearls on gold plating silver in usa
Classic Pearl Guluband Set | Gold Plated Jadau Set on Sterling Silver NS 122 Sale priceINR 61,195
rajputani jewelleryrajputana neckalce
Gold Plated Jewelry | Rajasthani Jadau Necklace Set on Silver NS 121 Sale priceINR 50,095
Ready To ShipNavratan Necklace Set | Gold Plated 925 Silver | Ethnic Indian Jewelry Set NS 120Navratan Necklace Set | Gold Plated 925 Silver | Ethnic Indian Jewelry Set NS 120
Navratan Necklace Set | Gold Plated 925 Silver | Ethnic Indian Jewelry Set NS 120 Sale priceINR 21,995
stunning chandbali in gold plated silversensational jadau earrings
Gold Plated Statement Earrings on 925 Silver ER 346 Sale priceINR 26,995
navratna jarau bangles made in gold plated sterling silvernavratna bangle in gold plated silver
Navrattan Jadau Bangles in Gold Plated Silver BG 046 Sale priceINR 29,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.