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Metal/Finish
Jewellery Type
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Earrings Style
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gold chain set with pearls22k gold pearl necklace set
Lightweight Pearl Necklace Set in 22k Gold GNS 016 Sale priceINR 214,000
navratna choker set tanishq22k gold navratna choker
Navratna Choker Necklace Set in 22k Gold GNS 015 Sale priceINR 163,000
rajasthani gold choker set tanishq22k gold necklace set tanishq
Traditional Rajasthani Jadau Choker Necklace Set in 22k Gold Studded With Rubies Emeralds and Pearls GNS 014 Sale priceINR 337,000
jadau chikpatti set goldchik patti set in gold
Multicolored Jadau Choker Necklace Set in 22k Gold GNS 013 Sale priceINR 293,000
bridal mughal necklace set tanishqruby emerald choker set tanishq
Traditional Indian Bridal Wear Set | 22k Gold Set | Rajasthani Choker GNS 012 Sale priceINR 521,000
gold chikpatti setgold chick patti
Contemporary Tricolor Jadau Chikpatti Set in 22k Gold GNS 011 Sale priceINR 303,000
Navratana Cocktail Ring in 22k Gold GLR 026Navratana Cocktail Ring in 22k Gold GLR 026
Navratana Cocktail Ring in 22k Gold GLR 026 Sale priceINR 71,000
dainty 22k gold ring paisley shaped studded with ruby emerald and pearlamritsari jadau gold ring
Paisley Shaped Jadau Ladies Ring in 22k Gold GLR 025 Sale priceINR 30,000
jadau finger ring for ladies with navrattan stonessmall and lightweight navratna ring
22k Gold Jadau Ladies Ring in Navratna Stones GLR 024 Sale priceINR 29,000
Ruby Emerald Pearl Jadau Ladies Ring in 916 Gold GLR 023Ruby Emerald Pearl Jadau Ladies Ring in 916 Gold GLR 023
Ruby Emerald Pearl Jadau Ladies Ring in 916 Gold GLR 023 Sale priceINR 40,000
Jadau Ladies Ring in 22k Gold with Pearls GLR 022Jadau Ladies Ring in 22k Gold with Pearls GLR 022
Jadau Ladies Ring in 22k Gold with Pearls GLR 022 Sale priceINR 26,000
22k Gold Ladies Cocktail Ring Studded With Navratna Stones GLR 02122k Gold Ladies Cocktail Ring Studded With Navratna Stones GLR 021
22k Gold Ladies Cocktail Ring Studded With Navratna Stones GLR 021 Sale priceINR 68,000
Jadau Ladies Ring in 22k Gold GLR 020Jadau Ladies Ring in 22k Gold GLR 020
Jadau Ladies Ring in 22k Gold GLR 020 Sale priceINR 27,000
Jadau Cocktail Ring in 22k Gold GLR 019Jadau Cocktail Ring in 22k Gold GLR 019
Jadau Cocktail Ring in 22k Gold GLR 019 Sale priceINR 58,000
Pearl Cocktail Ladies Ring in 22k Gold GLR 018Pearl Cocktail Ladies Ring in 22k Gold GLR 018
Pearl Cocktail Ladies Ring in 22k Gold GLR 018 Sale priceINR 46,000
Vintage 14K Yellow Gold Heirloom Ruby Emerald ladies Ringjadau ring under 50000
Jadau Cocktail Ring in 22k Gold with Precious Stones in Setting GLR 016 Sale priceINR 38,000
gold ring for women tanishq22k Gold Ring For Women | set with Pearls GLR 015
22k Gold Ring For Women | set with Pearls GLR 015 Sale priceINR 37,000
Navratan Ladies Ring in 22k Gold GLR 014Navratan Ladies Ring in 22k Gold GLR 014
Navratan Ladies Ring in 22k Gold GLR 014 Sale priceINR 38,000
jadau mang tikka for brideBridal Maang Tikka in 22k Gold | Jadau Mang Teeka GTK 006
Bridal Maang Tikka in 22k Gold | Jadau Mang Teeka GTK 006 Sale priceINR 176,000
gold maang teeka with ruby emerald and pearlslarge maang tikka for bride in gold
Buy Gold Tikka Online | 22k Gold Jewelry | Indian Heritage GTK 005 Sale priceINR 138,000
gold maang tikka navratna stones, Jadau Maang Tikka in Goldnavratna maang teeka for wedding
Navratna Maang Teeka | 22k Gold | For Wedding GTK 004 Sale priceINR 113,000
bridal maang tikka in gold
Bridal Wear Maang Teeka | 22k Gold | Jadau Tikka GTK 003 Sale priceINR 151,000
jadau tikka for bride in real gold
Bridal Wear Mang Tikka | Indian Gold Jewelry| Punjabi Teeka GTK 002 Sale priceINR 168,000
Gold Cocktail Ring Studded with Rubies, Emeralds and Pearls GLR 013Gold Cocktail Ring Studded with Rubies, Emeralds and Pearls GLR 013
Gold Cocktail Ring Studded with Rubies, Emeralds and Pearls GLR 013 Sale priceINR 94,000
emerald gold ringEmerald punctuated 22k Gold Jadau Ladies Cocktail RingGLR 012
Emerald punctuated 22k Gold Jadau Ladies Cocktail RingGLR 012 Sale priceINR 56,000
22k gold cocktail ring with pearlsgold cocktail ring for women
Gold Cocktail Ring | Pearl Studded | For Women GLR 011 Sale priceINR 116,000
lightweight gold ring with pearlsgold rings for gifting purpose
Ladies Gold Ring in 22k | Lightweight Design under 5 grams GLR 010 Sale priceINR 32,000
Gold Ring Set with Rubies, Emeralds and Pearls GLR 009Gold Ring Set with Rubies, Emeralds and Pearls GLR 009
Gold Ring Set with Rubies, Emeralds and Pearls GLR 009 Sale priceINR 36,000
jadau ring with rubi emeraldexquisite ruby emerald ring for women
Jadau Cocktail Ring in 22k Gold | Original Ruby Emerald Pearl Studded GLR 008 Sale priceINR 43,000
ruby emerald necklace set22k gold necklace set tanishq
Contemporary Jadau Necklace Set in 22k Gold GNS 010 Sale priceINR 445,000
22k gold chokergold choker set
22k Gold Jadau Choker Set GNS 009 Sale priceINR 231,000
gold choker set malabargold necklace under 2 lakh
Traditional Indian Gold Jewelry | Jadau Choker Set | Precious Stones GNS 007 Sale priceINR 293,000
jadau choker with lehengagold choker set malabar
Bridal Jadau Aad Necklace | 22 carat Gold Jewelry | Rajsthani Design GNS 006 Sale priceINR 531,000
emerald bridal set in goldclassic neelam panna necklace
22carat Gold Necklace With Statement Chandbali Jhumkas for Bride GNS 005 Sale priceINR 1,177,000
navratna brijbala earrings in 22k goldStatement Gold Brijbala / Chandbali Earrings Studded with Navrattan Stones using Heritage Jadau Jewelry Technique GER 013
Statement Gold Brijbala / Chandbali Earrings Studded with Navrattan Stones using Heritage Jadau Jewelry Technique GER 013 Sale priceINR 269,000
magnificient chandbali studded with neelam and emeraldsjadau chandbali in real gold
Oversized Chandbali Jhumka Earrings in 22k Gold GER 012 Sale priceINR 454,000
Jadau Chandbali with Jali Work in 22k Gold GER 011Jadau Chandbali with Jali Work in 22k Gold GER 011
Jadau Chandbali with Jali Work in 22k Gold GER 011 Sale priceINR 264,000
large chandbali earrings in goldgold chandbali earrings
Contemporary Jadau Chandbali Earrings in 22k Gold GER 010 Sale priceINR 267,000
Jadau Jhumki & Pearl Strands in 22k Gold GER 009Jadau Jhumki & Pearl Strands in 22k Gold GER 009
Jadau Jhumki & Pearl Strands in 22k Gold GER 009 Sale priceINR 219,000
gold brijbala earrings for womenbriijbala earrings in gold plated silver
Multicolored Jadau Chandbali / Brijbala Earrings in 22K Gold Jadau GER 008 Sale priceINR 247,000
big gold chandbali earrings studded with ruby and blue sapphireselegant gold chandbali studded with ruby and neelam
Oversized Statement 22k Gold Earrings in Jadau GER 007 Sale priceINR 325,000
Emeralds Punctuated Jadau Cocktail Ring in 22K Gold GLR 007Emeralds Punctuated Jadau Cocktail Ring in 22K Gold GLR 007
Emeralds Punctuated Jadau Cocktail Ring in 22K Gold GLR 007 Sale priceINR 140,000
Jadau Cocktail Ring in 22k in Navrattan Colors Gold GLR 006Jadau Cocktail Ring in 22k in Navrattan Colors Gold GLR 006
Jadau Cocktail Ring in 22k in Navrattan Colors Gold GLR 006 Sale priceINR 49,000
Statement Cocktail Ring in Gold Studded with Ruby Emerald and Pearl GLR 005Statement Cocktail Ring in Gold Studded with Ruby Emerald and Pearl GLR 005
Statement Cocktail Ring in Gold Studded with Ruby Emerald and Pearl GLR 005 Sale priceINR 159,000
Gold ladies cocktail ringgold ring for gifting under 25000
Gold Ladies Ring | Ruby Emerald Pearl Studded | 22k Gold GLR 004 Sale priceINR 132,000
navratna gold ring in 22k gold for womengold navratna ring for women tanishq
Navratna Cocktail Ring | 22k Gold | Precious Navrattan Stones GLR 088A Sale priceINR 155,000
22Ct Jadau Gold Cocktail Ring Punctuated with Ruby Pears GLR 00222Ct Jadau Gold Cocktail Ring Punctuated with Ruby Pears GLR 002
22Ct Jadau Gold Cocktail Ring Punctuated with Ruby Pears GLR 002 Sale priceINR 164,000
Jadau Cocktail Ring with Precious Gemstones in 22ct Gold GLR 001Jadau Cocktail Ring with Precious Gemstones in 22ct Gold GLR 001
Jadau Cocktail Ring with Precious Gemstones in 22ct Gold GLR 001 Sale priceINR 134,000
gold earrings studded with precious stones22k gold kundan earrings
22k Gold Contemporary Jadau Statement Earrings GER 006 Sale priceINR 341,000
malabar jadau necklace setmalabar 22k gold necklace set
Bridal Hasli Necklace Set in Gold GNS 004 Sale priceINR 605,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.