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Metal/Finish
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hyderabadi rani haar set goldnizami haar set
Multicolored Jadau Rani Haar | Traditional Design GNS 050 Sale priceINR 549,000
ruby emerald pearl necklacegold necklace with pearl strings
Multicolored Jadau Short Rani Haar in 22k Gold GNS 049 Sale priceINR 249,000
guttapusalu necklace set goldranihaar set
Jadau Long Necklace Set in 22k Gold Studded with Pearls GNS 048 Sale priceINR 481,000
jadau rani haar pendantbridal rani haar set tanishq
Bridal Long Rani Haar Set | 916 Gold | Punjabi Jadau GNS 047 Sale priceINR 702,000
ruby emerald haar setrani haar tanishq
Heritage Indian Jewelry | Bridal Rani Haar Set GNS 046 Sale priceINR 583,000
jadau necklace tanishqtanishq jadau jewellery
Multicolor Jadau Choker Set in 22k Gold GNS 044 Sale priceINR 325,000
jadau jhumka earrings in 22k goldgold jhumka studded with ruby emerald and pearls
Gold Jhumka Earrings Made using Traditional Indian Jadau Jewelry Technique GER 023 Sale priceINR 151,000
multicolor jhumki in 22k gold22 carat gold jhumka earrings
22k Gold Jhumka Earrings Set with Precious Stones GER 022 Sale priceINR 165,000
emerald jhumka in 14k gold under 5000014k gold jhumka studded with emeralds and rubies
Jadau Jhumka Earrings in 22k Gold Studded with Precious Rubies, Emeralds and Pearls GER 021 Sale priceINR 214,000
double jhumka earrings on real goldgold double jhumka earrings
Navratna Jhumka Earrings | Chandelier Earrings in Gold GER 020 Sale priceINR 222,000
Contemporary Jadau Jhumka Earrings in 22k Gold GER 019Contemporary Jadau Jhumka Earrings in 22k Gold GER 019
Contemporary Jadau Jhumka Earrings in 22k Gold GER 019 Sale priceINR 216,000
Pearl Chandbali Earrings in 22k Gold GER 018Pearl Chandbali Earrings in 22k Gold GER 018
Pearl Chandbali Earrings in 22k Gold GER 018 Sale priceINR 240,000
bridal gold setgold necklace set for bride
Multicolored Jadau Necklace Set in 22k Gold GNS 042 Sale priceINR 442,000
broad gold necklace setbridal gold necklace set
Gold Necklace Set Studded with Precious Emeralds and Rubies GNS 041 Sale priceINR 692,000
pearl jewellery sets onlinetanishq 22 carat gold neckalce set
Pearl Necklace Set With Chandbali Earrings in 22 carat Gold GNS 040 Sale priceINR 434,000
mughal design navrattan choker set goldmughal style navratna chik patti set
Gold Navratna Choker Set | Mughal Design Jewellery | 22k Gold GNS 039 Sale priceINR 385,000
gold hasli sethasli necklace gold
Traditional Jadau Hasli Necklace Set in 22k Gold GNS 038 Sale priceINR 257,000
pearl rani haar set in goldlight weight gold rani haar
Rani Haar in 22k Gold Set with Pearls GNS 034 Sale priceINR 543,000
Jadau Earrings in 22k in Navratna Colors GER 017Jadau Earrings in 22k in Navratna Colors GER 017
Jadau Earrings in 22k in Navratna Colors GER 017 Sale priceINR 138,000
22 carat gold pendant setRuby Emerald & Pearl Pendant Set in 22k Gold GPS 009
Ruby Emerald & Pearl Pendant Set in 22k Gold GPS 009 Sale priceINR 189,000
traditional pendant set in goldChandbali Styled Stone Studded Gold Pendant Set GPS 008
Chandbali Styled Stone Studded Gold Pendant Set GPS 008 Sale priceINR 198,000
gold locket setJadau Locket Set in 22k Gold Studded with Precious Stones GPS 007
Jadau Locket Set in 22k Gold Studded with Precious Stones GPS 007 Sale priceINR 178,000
small gold pendant setgold studs
Classy Pendant Set in 22k Gold Studded with Rubies and Pearls GPS 006 Sale priceINR 101,000
party wear navratna necklace set in 22 carat goldparty wear jadau set in 14k gold
Floral Navratna Necklace Set | 22k Heritage Indian Gold Jewelry GNS 033 Sale priceINR 284,000
gold necklace set under 2 lakhsilght-weight gold set
Delicate Multi color Necklace Set in 22k Gold GNS 036 Sale priceINR 325,000
pearl necklace setpearl necklace
Traditional Pearl Necklace Set in 22k Gold Matched with Chandbali Earrings GNS 035 Sale priceINR 453,000
22ct gold pendant set tanishqround gold pendant with rubies emeralds and pearls
Hyderabadi Jadau Pendant Set in 22k Gold studded with Ruby-Emerald and Pearls GPS 005 Sale priceINR 195,000
gold pendant set under 50000ruby emerald pendant
Delicate Jadau Locket Set crafted 22k Gold with Precious Stones GPS 004 Sale priceINR 85,000
22ct gold pendant setruby emerald tops in gold
Multicolored Jadau Pendant Set in 22k Gold GPS 003 Sale priceINR 86,000
gold pendant set in multicolorjadau pendant set tanishq
Chandbali Inspired Jadau Pendant Set in 22k Gold GPS 002 Sale priceINR 123,000
jadau pendant setgold studs under 50000
Precious Stones Studded Pendant Set in 22k Gold GPS 001 Sale priceINR 101,000
gold chick patti setMinimalistic Gold Choker Set | Real Jadau Jewelry on 22k Gold GNS 032
Minimalistic Gold Choker Set | Real Jadau Jewelry on 22k Gold GNS 032 Sale priceINR 139,000
light small gold setClassy Jadau Choker Set in 22k Gold GNS 031
Classy Jadau Choker Set in 22k Gold GNS 031 Sale priceINR 154,000
gold set under 1 lakhlightweight gold set
Minimalistic & Classy Jadau Choker Set in 22k Gold GNS 030 Sale priceINR 164,000
jadau chik set in goldgold chik set
Contemporary Lightweight Jadau Choker Set in 22ct Gold Studded with Precious Stones GNS 029 Sale priceINR 264,000
lightweight gold chik setgold studs ruby
Light and Minimalistic Jadau Choker Necklace Set in 22k Gold GNS 028 Sale priceINR 215,000
ruby necklace malabarruby earrings tanishq
Ruby Emerald Pearl Jadau Necklace Set in 22ct Gold GNS 027 Sale priceINR 443,000
jadau chain settanishq chain set
Chic & Sleek Jadau Necklace Set in 22k Gold & Precious Gemstones GNS 025 Sale priceINR 284,000
gold chik setnavrattan chik patti set
Nauratan Gold Choker Set | Modern Fusion Design | 22 carat Gold GNS 024 Sale priceINR 252,000
antique finish necklace set for bridebridal necklace set tanishq
Heavy Look Jadau Necklace Set in 22k Gold and Precious Gemstones GNS 023 Sale priceINR 502,000
pearl ring for womenpearl ring in real 22k gold
Jadau Cocktail Ring | 22K Gold | Pearl Ring GLR 030 Sale priceINR 81,000
22k Cocktail Ring Studded with Pearls and Rubies GLR 02922k Cocktail Ring Studded with Pearls and Rubies GLR 029
22k Cocktail Ring Studded with Pearls and Rubies GLR 029 Sale priceINR 85,000
22K Studded Ladies Cocktail Ring Accentuated With Emeralds GLR 02822K Studded Ladies Cocktail Ring Accentuated With Emeralds GLR 028
22K Studded Ladies Cocktail Ring Accentuated With Emeralds GLR 028 Sale priceINR 181,000
real gold pearl chandbali earringspearl chandbali earrings gold
22k Gold Chandbali Earrings with Pearls | Jadau Earrings | Rudradhan Sale priceINR 197,000
multicolour necklace set tanishq22k gold set
22K Gold Necklace Set Studded with Precious Stones GNS 021 Sale priceINR 423,000
ruby emerald chick pattiruby-emerald chick patti set in gold
Jadau Collar Necklace Set Studded with Precious Stones in 22K Gold GNS 020 Sale priceINR 247,000
gold choker set tanishqgold chickpatti set
Traditional Multicolored Choker Set in 22K Gold Studded with Rubies, Emeralds and Pearls GNS 019 Sale priceINR 445,000
pearl choker setpearl chikpatti set
Jadau Choker Set with Studded Pearls in 22k Gold GNS 018 Sale priceINR 282,000
pearl cocktail ring in real goldpearl cocktail ring for women
22K Gold Cocktail Ring | Studded With Pearls | For Women GLR 027 Sale priceINR 130,000
tanishq necklace set jadaugold necklace set malabar
A Contemporary 22K Gold Jadau Necklace GNS 017 Sale priceINR 284,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.