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Indian Jewellery Online | Traditional Handcrafted Choker GNS 209
Indian Jewellery Online | Traditional Handcrafted Choker GNS 209 Sale priceINR 263,000
dainty gold earringsSimple & delicate fish hook earrings in 22ct Gold GER 106
Simple & delicate fish hook earrings in 22ct Gold GER 106 Sale priceINR 25,000
minimalist bengali necklace and chandbali earringsfloral bengali necklace design
Buy Navratna Necklace Sets Online | Navratna Jewellery | 22k Gold GNS 160 Sale priceINR 212,000
bengali pearl choker set for party wear in 22 carat goldbengali pearl choker set for party wear in 18k carat gold
Chic Pearl Choker Set | 22k Gold | Freshwater Pearls | Party Wear GNS 152 Sale priceINR 216,000
multicoloured studs in 22k goldgold studs under
Multicoloured Jadau Studs in 22K Gold Studded with rubies, emeralds and pearls GER 053 Sale priceINR 93,000
light weight bengali gold earrings studded with pearlsPearl Earrings in Gold For Girls | Jewelry Gift Idea | Light-weight Gold Jewelry GER 029
Pearl Earrings in Gold For Girls | Jewelry Gift Idea | Light-weight Gold Jewelry GER 029 Sale priceINR 37,000
22k gold bracelet for girls studded with pearlspearl bracelet tanishq
Pearl Bracelet for Women | 22k Gold Indian Jewelry Online GBNG 010 Sale priceINR 178,000
gold pendant set tanishq22k gold pendant tanishq
22k Gold Pendant Set | Ruby Emerald Pearl | Latest Design GPS 063 Sale priceINR 126,000
antique joroa setlightweight gold necklace with dainty earrings for indo-western outfits
Dainty Indo-Western Pearl Set | Luxury 22K Gold Indian Jewelry Sets GNS 193 Sale priceINR 230,000
cute delicate chandbali earrings in real 22k gold studded with rubies emeraldsamritsari jadau chandbali earrings finely crafted
Delicate Lightweight Chandbali Earrings in 22ct Gold GER 104 Sale priceINR 132,000
emerald bracelet in goldgold bracelet tanishq
Buy Latest 22K Gold Bracelets for Women | Real Gold Jadau Bracelet GBNG 035 Sale priceINR 204,000
Multicoloured Jadau Necklace in 22ct Gold GNS 139Multicoloured Jadau Necklace in 22ct Gold GNS 139
Multicoloured Jadau Necklace in 22ct Gold GNS 139 Sale priceINR 278,000
22k gold bengali mantasha studded with stonesbengali bracelet for women mantasha
Traditional Jadau Baahi | Punjabi Pearl Bracelet in 22ct Gold GBNG 033 Sale priceINR 177,000
rajasthani bridal necklace choker with ruby emerald and pearlsbridal choker in gold
Indian Choker Necklace Online | Real Gold Jewelry | Real Gemstones GNS 132 Sale priceINR 586,000
mukta ring in real gold
Pearl Cocktail Ring | 22k Hallmarked Gold Jewelry GLR 072 Sale priceINR 128,000
party wear choker set in 22k gold with pearlsfestive wear pearl set in 18k gold
Buy Latest Pearl Chokers for Women Online | Real Gold Pearl Choker Set GNS 124 Sale priceINR 278,000
traditional design maang tikkamang tikka for bride
Traditional Maang Teeka | Jadau Tikka | 22k Gold GTK 009 Sale priceINR 72,000
Tricolored Jadau Mang Tikka in 22k GoldTricolored Jadau Mang Tikka in 22k Gold
Tricolored Jadau Mang Tikka in 22k Gold Sale priceINR 57,000
bridal wear ethnic jewelryjewelry matching traditional lehenga outfit
Bridal Wear Gold Necklace Set | Navrattan Stones | 22k Jadau Gold Jewelry GNS 108 Sale priceINR 637,000
Light and Delicate Necklace Set in 22ct Gold GNS 090Light and Delicate Necklace Set in 22ct Gold GNS 090
Light and Delicate Necklace Set in 22ct Gold GNS 090 Sale priceINR 107,000
jadau set tanishqbridal necklace gold
22k Gold Traditional Bridal Jadau Necklace Matched with Oversized Chandbali Earrings GNS 089 Sale priceINR 1,258,000
lightweight gold pendant set with pearl malaaffordable gold necklace set
Light and Delicate Jadau Choker Set in 22K Gold GNS 070 Sale priceINR 112,000
Alluring Pearl Tops in 22K Gold GER 036Alluring Pearl Tops in 22K Gold GER 036
Alluring Pearl Tops in 22K Gold GER 036 Sale priceINR 37,000
pearl pendant with malagold mala set
All Pearls Pendant Set With Mala in 22ct Gold GNS 053 Sale priceINR 345,000
pearl choker set in real goldreal gold set in pearls
Dainty Pearl Choker Set | 22k Gold | Buy Pearl Jewelry in Gold Online GNS 037 Sale priceINR 194,000
emerald necklace set tanishqemerald necklace tanishq
Jadau Necklace Set in 22ct Gold Accentuated with Emeralds GNS 026 Sale priceINR 520,000
traditional joroa jewellerytraditional bengali pearl Choker Designs in gold for Women under 2 lakhs
22k Gold Necklace Set | Hyderabad Pearl Choker Set Online GNS 022 Sale priceINR 421,000
Light and Elegant Pearl Jhumkis is 22k Gold GER 016Light and Elegant Pearl Jhumkis is 22k Gold GER 016
Light and Elegant Pearl Jhumkis is 22k Gold GER 016 Sale priceINR 84,000
Mutlicolored Cocktail Ladies Ring in 22k Gold GLR 017Mutlicolored Cocktail Ladies Ring in 22k Gold GLR 017
Mutlicolored Cocktail Ladies Ring in 22k Gold GLR 017 Sale priceINR 55,000
party wear choker set in 22k under 2 lakhspearl jadau necklace set under 2 lakh
22 carat Gold Choker Set | Freshwater Pearls | Festive Wear GNS 126 Sale priceINR 385,000
emerald necklace with chandbali earrings in 22k goldreal indian gold set in usa with emeralds and pearls
Emerald Necklace Set | 22k Gold | Pearls & Emeralds GNS 226 Sale priceINR 321,000
bridal gold setgold necklace for bride
Bridal Gold Set | Statement Gold Jewellery | Mughal Necklace GNS 225 Sale priceINR 1,638,000
pearl necklace set tanishqreal gold and real pearl necklace set
Pearl Jewelry | Pearl Jewelry on Real Gold | Indo-Western Design GNS 224 Sale priceINR 304,000
edwardian earrings on goldbuy real gold earrings online
22k Gold Earrings | Statement Danglers GER 110 Sale priceINR 262,000
real gold necklace set online in indiareal gold ruby necklace set in usa
Ruby and Pearl Necklace Set | Buy Real Gold Jewellery Online GNS 223 Sale priceINR 351,000
bridal wear rajasthani set goldbuy indian gold jewelry in usa
Shop Bridal Jewellery Sets Online | Rudradhan GNS 222 Sale priceINR 985,000
dainty pearl drop earringslightweight pearl dangler earrings for gift
Cute & Lightweigh Pearl Earrings | 22k Gold | Gift For Her GER 031 Sale priceINR 83,000
gold chandbali earrings studded with pearlslarge pearl chandbali earrings in real gold
Gold Chandbali Earrings | Freshwater Pearl Studded | 22k Gold GER 037 Sale priceINR 197,000
pearl jhumki earrings on 22k gold22k gold pearl jhumki
Pearl Jhumki | 22k Gold Earrings for Women | Gold Jhumka with Moti Sale priceINR 135,000
pearl studs on gold for women with priceoval pearl studs on gold
Pearl Studs on Gold for Ladies | 22k Gold earrings with Precious Pearls | Rudradhan Sale priceINR 59,000
dainty gold earrings for daily wear with fish hookdrop and dangle pearl earrings
Dainty Seed Pearl Earrings | Drop & Dangle with Fish-hook | Gold Earrings with Pearls Sale priceINR 50,000
pearl studs in 22k goldpearl tops in gold
Delicate Pearl Studs | Lightweight Gold Earrings | Indian Jewelry Sale priceINR 51,000
pearl studs earrings in gold22k gold studs set with freshwater pearls
Delicate Gold Stud Earrings for Women | Pearl Studs in 22k Gold Sale priceINR 48,000
pearl earrings in 22k gold for women under 5000022k jadau earrings studded with pearls for women
Unique Pearl Earrings for women | Indian Gold Jewelry | 22k Gold Sale priceINR 66,000
dainty pearl earrings on goldpearl danglers 22k gold for women
Modern Pearl Earrings on Gold | Pearl Danglers for Women | 22k Gold Sale priceINR 79,000
long and dainty pearl danglers 22k goldpearl drop earrings gold under 1lac
Pearl & Gold Earrings | Dainty Gold Danglers with Pearls | 22k Gold Sale priceINR 88,000
22k gold hoop earrings with pearlsreal gold pearl earrings
Pearl Hoop Earrings | Contemporary Indo-Western Design | 22K Gold Sale priceINR 90,000
bengali chandbali earrings in 22k gold under 50000lightweight pearl chandbali in 22k gold for women
Lightweight Gold Chandbali | Freshwater Pearls | Real 22k Gold Earrings GER 074A Sale priceINR 59,000
floral chandbali with jhumki at bottom in real goldpearl jhumki on 22k gold
Pearl Jhumki | Dainty Gold Danglers | Jadau Chandbali Sale priceINR 101,000
pearl necklaces in real goldseed pearl necklace set in 22 carat gold
Pearl Necklace Set Made in 22k Gold | Edwardian Style Design | Seed Pearl Sale priceINR 611,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.