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Ready To ShipSmall Jadau Maang Teeka | Ruby Emerald Pearl Teeka Online TK 077Small Jadau Maang Teeka | Ruby Emerald Pearl Teeka Online TK 077
Small Jadau Maang Teeka | Ruby Emerald Pearl Teeka Online TK 077 Sale priceINR 4,295
Ready To Shipgold plated tikkamang tikka
Floral Design Mang Teeka | Gold Plated Silver Jadau Jewellery TK 076 Sale priceINR 4,595
Ready To Shipbridal mang teekachandbali shaped jadau tikka
Jadau Maang Teeka For Women | Round Teeka Studded with Pearls & Stones TK 075 Sale priceINR 5,995
Ready To Shipjadau chandbali tikkahilali
Drop Shaped Design | Ruby Pearl Maang Teeka | Gold Plated Silver TK 074 Sale priceINR 4,995
Ready To Shipjadau tikkaMulticoloured Jadau Maang Teeka | Gold Polished Silver Teeka TK 073
Multicoloured Jadau Maang Teeka | Gold Polished Silver Teeka TK 073 Sale priceINR 4,995
Ready To Shippakistani tikkakundan tikka
Jadau Teeka For Women | Medium Sized Tikka | Sterling Silver Base TK 072 Sale priceINR 5,995
jadau tikka gold platedSmall Maang Teeka for Women | Heritage Indian Bridal Accessories TK 071
Small Maang Teeka for Women | Heritage Indian Bridal Accessories TK 071 Sale priceINR 4,295
Ready To Shipjadau tikka on silverpakistani tikka
Traditional Indian Bridal Accessories | Jadau Maang Teeka in Multicolours TK 070 Sale priceINR 5,595
Ready To Shipjadau mang teekaMedium Large Teeka in Classic Design | Gold Plated Mang Tikka Online TK 069
Medium Large Teeka in Classic Design | Gold Plated Mang Tikka Online TK 069 Sale priceINR 6,995
ruby pearl tikkaPearl and Ruby Maang Teeka | Gold Plated Teeka Online TK 068
Pearl and Ruby Maang Teeka | Gold Plated Teeka Online TK 068 Sale priceINR 4,595
925 silver earrings with gold platingjadau earrings in silver with gold plating
Pearl Turquoise Earrings in Gold Plated Silver ER 511 Sale priceINR 14,995
Ready To Shipjadau choker set with real pearls on silver Feroza Choker Set | Statement Jewelry Pieces for Destination Weddingreal pearls choker set in gold polished silver Feroza Choker Set | Statement Jewelry Pieces for Destination Wedding
Gold Plated Jadau Choker Set | Real Pearls & Turquoises | Gold Plated Silver NS 196A Sale priceINR 30,195
blue sapphire chand bali earringskundan jadau chandbali earrings
Gold Plated Sapphire-Emerald-Pearl Earrings on Sterling Silver ER 510 Sale priceINR 11,695
Buy Indian Jewelry Sets | For Women| Gold Plated Handmade Jewelry PS 033Agold plated indian pendant set
Buy Indian Jewelry Sets | For Women| Gold Plated Handmade Jewelry PS 033A Sale priceINR 9,595
Ready To Shippearl tops on silverjadau studs
Delicate Pearl Studs in Gold Plated Silver ER 509 Sale priceINR 4,495
Delicate Sapphire and Pearl Tops ER 508Delicate Sapphire and Pearl Tops ER 508
Delicate Sapphire and Pearl Tops ER 508 Sale priceINR 4,995
Ready To Shipjadau studspakistani jadau earrings
Gold Plated Multicoloured Jadau Studs in Silver ER 507 Sale priceINR 6,995
Ready To Shipfiroza earrings in sterling silverfirozi studs
Gold Plated Pearl and Turquoise Studs in Silver ER 506 Sale priceINR 5,995
Ready To Shipruby emerald pendant set in usaruby emerald round studs in usa
Buy Indian Jewelry Sets Online | For Women| Gold Plated Pendant Set PS 093 Sale priceINR 12,595
Ready To Shiphyderabadi ruby emerald jewellery designsruby emerald jewellery designs
Buy Indian Pendant Sets Online | For Women | Intricate Gold Plated Jewelry PS 091 Sale priceINR 12,595
handmade indian jewelry sets in usasilver plated jadau pendant set in usa
Gold Plated Jarau Locket Set | 925 Silver | Handmade Indian Jewelry Sets PS 090 Sale priceINR 17,495
latest design in chokersjadau choker set in silver
Contemporary Indo Western Choker Set | Gold Plated on Silver NS 195 Sale priceINR 31,095
neelam necklace set in gold plated silvertraditional indian pakistani jadau jewelry set with neelam and pearls
Gold Plated Punjabu Jadau Necklace Set | Freshwater Pearl Jewelry NS 194 Sale priceINR 43,495
destination wedding jewelrychoker necklace for lehenga for destination wedding
Bridal wear Choker Set | Oversized Chandbali Earrings | Perfect to pair with Lehenga NS 193 Sale priceINR 57,950
navratna bridal setnavrattan set with chandbali
Buy Navratna Jewellery Sets Online | Navaratan Necklace Set with Chandbali NS 192 Sale priceINR 50,995
Ready To Shipgold plated studs in silvergold plated earrings neelam and pearls
Buy Gold Plated Stud Earrings Online | Sapphire and Pearl Tops ER 505 Sale priceINR 4,995
Ready To Shipsmall earrings for giftferoza studs
Dainty Pearl and Turquoise Studs ER 504 Sale priceINR 4,995
Ready To Shippearl danglers in gold plated silverpearl earrings design for girls
Gold Plated Earrings with Pearls | 925 Silver Jewelry with Gold Plating ER 503 Sale priceINR 9,995
Ready To Shipjadau earrings with gold platingkundan earrings gold plated
Gold Plated Multicoloured Earrings in Silver ER 502 Sale priceINR 8,995
ruby emerald earringspakistani jadau earrings
Gold Plated Multicoloured Earrings on Sterling Silver ER 501 Sale priceINR 7,995
Ready To Shippakistani jadau earringspakistani earrings
Pearl and Turquoise Earrings in Gold Plated Silver ER 500 Sale priceINR 5,295
neelam studsgold plated pakistani earrings designs
Gold Plated Pearl and Sapphire Tops in Silver ER 499 Sale priceINR 7,995
Ready To Shipgold plated earrings on silversilver plated jadau earrings
Edwardian Styled Earrings | Blue Sapphire & Pearls | Fusion Jewelry ER 498 Sale priceINR 14,995
pakistani chandbali earrings in nauratanpunjabi navratan jadau earrings chandbali
Navratna Chandbali | Gold Plated Silver | Indian Earrings For Women ER 497 Sale priceINR 6,395
gold plated pearl danglersstatement earrings pearls
Exquisite Seed Pearl Earrings | Gold Plated Sterling Silver ER 496 Sale priceINR 19,995
Ready To Shipturquoise earrings with gold plating on sterling silvergold plated turquoise earrings
Ruby Turquoise and Pearl Earrings with Gold Plating on Sterling Silver ER 495 Sale priceINR 7,995
Ready To Shipbuy gold plated bangles onlinegold plated bangles with price
Gold Plated Bangles | Jadau Kadas in Sterling Silver BG 061 Sale priceINR 29,995
Ready To Shipbridal chandbali earringsStatement Chandbali Earrings | Gold Polished Sterling Silver | Rudradhan ER 494
Statement Chandbali Earrings | Gold Polished Sterling Silver | Rudradhan ER 494 Sale priceINR 19,495
Ready To Shipheritage pakistani jewellerypakistani jadau earrings design
Multicolored Jadau Danglers in Gold Plated Silver ER 493 Sale priceINR 16,595
heritage indian jadau jewelryhyderabadi jadavi jewellery
Statement Indian Earrings | Blue Sapphire & Emerald Beads Hangings ER 492 Sale priceINR 15,595
deep blue hoop earringshyderabadi jhumki in deep blue
Gold Plated Jhumki Earrings in Silver | Navy Blue Stones & Sapphire ER 491 Sale priceINR 10,695
gold plated pearl earringsgold plated pearl earrings
Gold Plated Pearl Earrings | 925 Silver Jewelry with Gold Plating ER 490 Sale priceINR 11,695
Ready To Shipsilver gold plated chandbali earringsgold plated chandbali pakistani design
Silver Gold Plated Drop Shaped Sapphire Pearl Earrings ER 489 Sale priceINR 9,995
Ready To Shippakistani heritage jewelleryheritage indian earrings
Gold Plated Sapphire Earrings | Real Gold Like Jadau Earrings in Silver ER 487 Sale priceINR 12,695
Ready To Shippakistani jadau earrings designspakistani jadau designs
Multicoloured Earrings in Gold Plated Silver ER 486 Sale priceINR 14,595
traditional pakistani jewellery designsgold plated jadau earrings
Gold Plated Sapphire and Pearl Earrings in Silver ER 485 Sale priceINR 8,995
long danglers gold plated silvernizami jadau jewelry
Three Step Earrings in Gold Plated Silver ER 484 Sale priceINR 16,995
Ready To Shipturquoise earrings antiqueantique feroza earrings
Statement Turquoise Earrings | Vintage Design | Gold Plated on Silver ER 483A Sale priceINR 13,595
gold plated hoop earrings with pearlspakistani jadau chandbalis on silver
Pearl Chandbali Earrings | Pearl Hoop Earrings | Gold Plated Silver ER 483 Sale priceINR 12,595
Ready To Shipgold plated jadau earringsgold plated jadau earrings with price
Delicate Pearl and Sapphire Earrings in Gold Plated Silver ER 482 Sale priceINR 8,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.