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gold plated studs in silvergold plated earrings neelam and pearls
Buy Gold Plated Stud Earrings Online | Sapphire and Pearl Tops ER 505 Sale priceINR 4,995
small earrings for giftferoza studs
Dainty Pearl and Turquoise Studs ER 504 Sale priceINR 4,995
pearl danglers in gold plated silverpearl earrings design for girls
Gold Plated Earrings with Pearls | 925 Silver Jewelry with Gold Plating ER 503 Sale priceINR 9,995
jadau earrings with gold platingkundan earrings gold plated
Gold Plated Multicoloured Earrings in Silver ER 502 Sale priceINR 8,995
ruby emerald earringspakistani jadau earrings
Gold Plated Multicoloured Earrings on Sterling Silver ER 501 Sale priceINR 7,995
pakistani jadau earringspakistani earrings
Pearl and Turquoise Earrings in Gold Plated Silver ER 500 Sale priceINR 5,295
neelam studsgold plated pakistani earrings designs
Gold Plated Pearl and Sapphire Tops in Silver ER 499 Sale priceINR 7,995
gold plated earrings on silversilver plated jadau earrings
Edwardian Styled Earrings | Blue Sapphire & Pearls | Fusion Jewelry ER 498 Sale priceINR 14,995
pakistani chandbali earrings in nauratanpunjabi navratan jadau earrings chandbali
Navratna Chandbali | Gold Plated Silver | Indian Earrings For Women ER 497 Sale priceINR 6,395
gold plated pearl danglersstatement earrings pearls
Exquisite Seed Pearl Earrings | Gold Plated Sterling Silver ER 496 Sale priceINR 19,995
turquoise earrings with gold plating on sterling silvergold plated turquoise earrings
Ruby Turquoise and Pearl Earrings with Gold Plating on Sterling Silver ER 495 Sale priceINR 7,995
bridal chandbali earringsStatement Chandbali Earrings | Gold Polished Sterling Silver | Rudradhan ER 494
Statement Chandbali Earrings | Gold Polished Sterling Silver | Rudradhan ER 494 Sale priceINR 19,495
heritage pakistani jewellerypakistani jadau earrings design
Multicolored Jadau Danglers in Gold Plated Silver ER 493 Sale priceINR 16,595
heritage indian jadau jewelryhyderabadi jadavi jewellery
Statement Indian Earrings | Blue Sapphire & Emerald Beads Hangings ER 492 Sale priceINR 15,595
deep blue hoop earringshyderabadi jhumki in deep blue
Gold Plated Jhumki Earrings in Silver | Navy Blue Stones & Sapphire ER 491 Sale priceINR 10,695
gold plated pearl earringsgold plated pearl earrings
Gold Plated Pearl Earrings | 925 Silver Jewelry with Gold Plating ER 490 Sale priceINR 11,695
silver gold plated chandbali earringsgold plated chandbali pakistani design
Silver Gold Plated Drop Shaped Sapphire Pearl Earrings ER 489 Sale priceINR 9,995
pakistani heritage jewelleryheritage indian earrings
Gold Plated Sapphire Earrings | Real Gold Like Jadau Earrings in Silver ER 487 Sale priceINR 12,695
pakistani jadau earrings designspakistani jadau designs
Multicoloured Earrings in Gold Plated Silver ER 486 Sale priceINR 14,595
traditional pakistani jewellery designsgold plated jadau earrings
Gold Plated Sapphire and Pearl Earrings in Silver ER 485 Sale priceINR 8,995
long danglers gold plated silvernizami jadau jewelry
Three Step Earrings in Gold Plated Silver ER 484 Sale priceINR 16,995
turquoise earrings antiqueantique feroza earrings
Statement Turquoise Earrings | Vintage Design | Gold Plated on Silver ER 483A Sale priceINR 13,595
gold plated hoop earrings with pearlspakistani jadau chandbalis on silver
Pearl Chandbali Earrings | Pearl Hoop Earrings | Gold Plated Silver ER 483 Sale priceINR 12,595
gold plated jadau earringsgold plated jadau earrings with price
Delicate Pearl and Sapphire Earrings in Gold Plated Silver ER 482 Sale priceINR 8,995
ruby pearl earrings in gold plated silverkundan earrings with gold plating
Gold Plated Ruby Pearl Earrings in 925 Silver ER 481 Sale priceINR 8,995
traditonal punjabi dandi jhumki in emeraldtraditional jadau jhumka earrings
Emerald and Pearl Earrings in Gold Plated Silver ER 480 Sale priceINR 11,995
blue earrings made in silver with gold platingpakistani earrings designs
Gold Plated Danglers | Jadau Chandbali Earrings | Indian Earrings Online ER 479 Sale priceINR 14,595
artificial jadau chandbaligold plated navratna chandbali
Indian Navratna Jewellery | Drop Shaped Chandbali Earrings ER 478 Sale priceINR 11,595
jadau studs in gold plated silvergold plated polki stud earrings
Multicoloured Gold Tone Jadau Studs in Sterling silver ER 477 Sale priceINR 9,995
gold plated danglers with pearls and pherozagold finish earrings
Sterling Silver Gold Plated Earrings | Statement Danglers for Women ER 476 Sale priceINR 19,995
emerald topshyderabadi jadau studs
Gold Plated Jadau Studs in Sterling Silver ER 475 Sale priceINR 6,995
gold plated studsgold polished stud earrings
Multicoloured Jadau Studs in Sterling Silver with 22k gold plating ER 474 Sale priceINR 8,995
gold danglers under 50000jadau chandbali in silver with gold plating and multicoloured stones
Classic Dangling Earrings in Gold Plated Silver ER 473 Sale priceINR 13,595
turuqoise earrings on silverferoji earrings gold plated
Gold Plated Pearl Turquoise Earrings in Silver ER 472 Sale priceINR 9,995
jadau jhumka under 20000pakistani jadau jhumka
Gold Plated Earrings on Silver | Indian Jadau Jewelry ER 471 Sale priceINR 13,595
gold plated earrings with pricegold plated chandbali in neelam
Gold Plated Earrings in Silver crafted with Traditional Indian Jadau Technique ER 470 Sale priceINR 16,995
gold plated earrings onlinesilver jadau chandbali
Gold Plated Earrings Online | Real Pearls | 925 Silver ER 469 Sale priceINR 16,995
sabyasachi earrings designsabyasachi earrings under 30000
Multicoloured Chandbali Earrings | Party Wear Jewellery ER 468 Sale priceINR 25,695
blue topstops earrings
92.5 Silver Gold Plated Jewellery | Blue Studs for Girls ER 467 Sale priceINR 5,495
gold plated neelam earringsgold plated jadau earrings
Sapphire & Pearl Earrings | Gold Plated Silver ER 467A Sale priceINR 11,695
gold polished pearl tops
Jadau Pearl Studs in Gold Plated Silver ER 466 Sale priceINR 6,595
nizami jadau jewelrypakistani jadau earrings with gold plating
Emerald Sapphire Earrings | 925 Silver with Gold Plating ER 465 Sale priceINR 11,695
ruby chand balihyderabadi chandbali earrings
Gold Plated Multicoloured Earrings on Sterling Silver ER 464 Sale priceINR 8,995
gold plated jhumka under 10000delicate gold plated jhumka
Gold Polished Pearl Jhumki | Jhumka Earrings | 925 Sterling Silver ER 463 Sale priceINR 8,995
turquoise earringsgold plated earrings for gift
Pearl And Turquoise Stud Earrings on 925 Silver with Gold Plating ER 462 Sale priceINR 4,995
jadau earrings with gold platingamritsari jadau earrings pheroza ruby
Delicate Earrings in Gold Plated Silver ER 461 Sale priceINR 7,995
gold plated chandbaligold plated chandbali earrings
Gold Polished Chandbali Earrings in pearl-neelam combination Silver ER 460 Sale priceINR 11,695
gold plated jadau earringsjadau earrings
Delicate Gold Plated Jadau Earrings ER 458 Sale priceINR 4,595
ruby emerald studsMulticoloured Jadau Tops in Gold Plated Silver ER 457
Multicoloured Jadau Tops in Gold Plated Silver ER 457 Sale priceINR 4,995
ruby emerald earrings in silver with gold platingedwardian earrings ruby emerald
Gold Plated Jadau Earrings in 925 Silver ER 456 Sale priceINR 14,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.