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Ruby & Danglers | Gold Plated on Silver | Longish Earrings Design ER 230ERuby & Danglers | Gold Plated on Silver | Longish Earrings Design ER 230E
Ruby & Danglers | Gold Plated on Silver | Longish Earrings Design ER 230E Sale priceINR 13,595
Ruby Hoop Earrings | Gold Plated Chandbali | Minimal Earrings Design ER 270ERuby Hoop Earrings | Gold Plated Chandbali | Minimal Earrings Design ER 270E
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Dainty Navratna Earrings | Partywear Jadau Earrings ER 262EDainty Navratna Earrings | Partywear Jadau Earrings ER 262E
Dainty Navratna Earrings | Partywear Jadau Earrings ER 262E Sale priceINR 7,295
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Dainty Earrings | Freshwater Pearls | Sterling Silver ER 564 Sale priceINR 4,995
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Victorian Pearl Dangles | Indo Western Earrings for Women ER 562 Sale priceINR 13,595
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Pearl Bali Earrings | Dainty Hoop Earrings | Gold Plated on Silver ER 561 Sale priceINR 6,995
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Gold Plated Navrattan Bali Earrings Handcrafted in Sterling Silver ER 560 Sale priceINR 5,995
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Large Jadau Studs | Statement Jadau Earrings | Exclusive Earrings Design ER 559 Sale priceINR 13,595
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Multicoloured Jadau Studs | Large Fancy Stud Earrings | Statement Jewellery |ER 558 Sale priceINR 13,595
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Gold Plated Chandbali Earrings | Sterling Silver Earrings with Gold Plating ER 555 Sale priceINR 16,595
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Paisley Navratna Earrings | Contemporary Design | Gold Tone on 925 Silver ER 554 Sale priceINR 11,695
Sapphire Emerald Jhumka Earrings ER 553Sapphire Emerald Jhumka Earrings ER 553
Sapphire Emerald Jhumka Earrings ER 553 Sale priceINR 27,595
Ready To Shipbuy gold plated pearl jewelry in singaporeIndian Chandbali Earrings | Pearl Jewelry Gold Plated | 925 Silver ER 552
Indian Chandbali Earrings | Pearl Jewelry Gold Plated | 925 Silver ER 552 Sale priceINR 12,595
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Pearl & Coral Chandbali Earrings | Buy Indian Pearl Jewelry Online ER 551 Sale priceINR 8,995
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Dainty Hoop Pearl Earrings | Freshwater Pearls Indian Chandbali | For Girls ER 550 Sale priceINR 5,995
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Gold Plated Jadau Chandbali Earrings | Medium Size ER 549 Sale priceINR 10,595
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Turquoise Danglers | For Women | Pearl Jewelry Earrings ER 548 Sale priceINR 13,595
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Delicate Pearl Earrings | Gold Plated on Sterling Silver ER 546 Sale priceINR 4,995
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Gold Plated Chandbali Earrings | Pearl Onyx & Navy Blue Colours | 925 Silver ER 547 Sale priceINR 6,595
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Intricate OvalcStud Earrings | Multicoloured Indian Earrings | Western Design ER 546A Sale priceINR 7,995
Gold Plated Chandbali Earrings, Delicate Jewellery ER 545Gold Plated Chandbali Earrings, Delicate Jewellery ER 545
Gold Plated Chandbali Earrings, Delicate Jewellery ER 545 Sale priceINR 7,995
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Delicate Lightweight Jhumkis | Punjabi Dandi Jhumki | Gold Plated ER 545A Sale priceINR 7,995
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Ethnic Gold Plated Danglers | Ruby Pearl & Feroza | Jadau Earrings ER 544 Sale priceINR 13,595
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Gold Plated Chandbali | Blue Sapphire & Pearl Earrings | Jadau Jewelry ER 543 Sale priceINR 13,595
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Pearl Chandbali Earrings | Statement Danglers | Unique Design | ER 148 Sale priceINR 14,995
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Jadau Jhumka with Gold Plating | 925 Silver ER 542 Sale priceINR 8,995
Ready To ShipGold Plated Jadau Chandbali Earrings ER 541Gold Plated Jadau Chandbali Earrings ER 541
Gold Plated Jadau Chandbali Earrings ER 541 Sale priceINR 12,995
Drop Shaped Gold Plated Chandbali Earrings ER 540Drop Shaped Gold Plated Chandbali Earrings ER 540
Drop Shaped Gold Plated Chandbali Earrings ER 540 Sale priceINR 16,595
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Delicate Gold Plated Earrings in Silver ER 539 Sale priceINR 6,495
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Punjabi Jhumka Earrings | Ethnic Indian Earrings | Dandi Jhumki ER 538 Sale priceINR 16,595
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Gold Plated Jhumka Earrings made in Sterling Silver with Studded Stone Work ER 537 Sale priceINR 11,695
gold plated pearl jhumkisilver jhumka studded with stones
Gold Plated Jhumki | Pearl Jhumka Earrings | 925 Silver ER 536 Sale priceINR 14,595
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Pearl Earrings Gold Plated | Sterling Silver & Real Pearls ER 535 Sale priceINR 14,995
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Gold Plated Jadau Jhumkas in Silver | Indian Fashion Jewelry Online ER 534 Sale priceINR 12,695
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Gold Plated Jhumka Earrings | Sterling Silver | Studded with stones ER 533 Sale priceINR 22,795
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Gold Plated Earrings Online | Jadau Chandbali Earrings on 925 Silver ER 532 Sale priceINR 11,695
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Gold Plated 925 Silver Jewellery | Multicoloured Earrings Design with Price ER 531 Sale priceINR 14,995
pakistani jadau jewelry in gold plated silverRuby Emerald Danglers in Gold Plated Silver ER 530
Ruby Emerald Danglers in Gold Plated Silver ER 530 Sale priceINR 10,695
pakistani earrings designneelam danglers in gold plated silver
Gold Plated Pakistani Jadau Earrings in Silver ER 529 Sale priceINR 12,695
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Statement Earrings with Emeralds in Gold Plated Silver ER 528 Sale priceINR 24,695
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Intricately Crafted Pearl Earrings in Gold Plated Silver ER 527 Sale priceINR 25,695
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Buy Chandbali Earring Online | Indian Jadau Earrings ER 525 Sale priceINR 19,495
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Gold Plated Multicoloured Chandbali Earrings in Silver made With Traditional Indian/Pakistani Jadau TechniqueER 523 Sale priceINR 14,595
Ready To ShipGold Plated Jhumka | Classic Jadau Jewellery | 925 Silver Basedtraditional indian jhumka earrings in ruby on gold plated silver
Gold Plated Jhumka | Classic Jadau Jewellery | 925 Silver Based ER 522 Sale priceINR 12,595
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Gold Polished, Ruby Pearl Studs on Sterling Silver ER 521 Sale priceINR 3,995
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Delicate Pearl Studs in Gold Plated Silver ER 520 Sale priceINR 3,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.