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Ready To Shipalternate to gold jewelleryalternative gold jewellery
Pearl Drop Earrings with Turquoise | Gold Plated on 925 Silver ER 611 Sale priceINR 9,995
Pearl chandbali earringsindian pearl jewellery
Pearl Danglers for Women | Freshwater Pearl Earrings ER 609 Sale priceINR 10,695
Ready To Shipstatement bridal earringsmughal jewellery
Statement Jadau Danglers | Bold & Beautiful Indian Earrings ER 608 Sale priceINR 19,495
Ready To ShipPAISLEY EARRNGS ONLINEnavratna earrings
Contemporary Floral Navratna Earrings | Drop Shaped Earrings Design ER 607 Sale priceINR 11,995
JADAU CHANDBALI EARRINGS JAIPUR
Ruby Pearl Chandbali Earrings | Jadau Chandbali | Indian Traditional Jewellery | ER 606 Sale priceINR 19,495
Ready To Shipstatement pearl stud earringsElegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605
Elegant Pearl Studs | Statement Tops for Women | Pearl Tops ER 605 Sale priceINR 10,595
Ready To Shippearl studs in silveroffice wear pearl jewellery
Classy Pearl Stud Earrings | Statement Tops for Women | Pearl Tops ER 604 Sale priceINR 10,595
Ready To Shipdangle and drop earrings in goldfish hook earrings
Cute and Dainty | Wire Earrings with Fish-Hook | For Girls ER 603 Sale priceINR 7,995
pearl dangle and drop earringsPearl earrings in gold
Dainty, Antique look Pearl Earrings | Freshwater Pearls ER 602 Sale priceINR 8,995
Ready To Shipmulticoloured chandbali earringsstatement chandbali earrings
Exquisite Indian Chandbali Earrings | Gold Plated on Silver ER 601 Sale priceINR 11,995
neelam earringsStatement Danglers | Gold Polished on Sterling Silver | Exquisite Design ER 337E
Statement Danglers | Gold Polished on Sterling Silver | Exquisite Design ER 337E Sale priceINR 16,595
Ready To ShipSMALL JHUMKI UNDER 1 LACDELICATE INDIAN JEWELLERY
Dainty Jadau Jhumka | Buy Gold Plated Jhumka Online ER 599 Sale priceINR 5,995
Ready To ShipTRADITIONAL INDIAN JEWELLERYJADAU JHUMKI
Dainty Jadau Jhumka | Buy Gold Plated Jhumka Online ER 598 Sale priceINR 5,995
Ready To ShipTURQUOISE EARRINGSINDIAN JADAU JHUMKA EARRINGS
Ruby Feroza Jhumka | Turquoise Jhumka | Indian Jewellery Online ER 597 Sale priceINR 4,995
Ready To ShipMULTICOLOURED JHUMKISMALL JHUMKIS IN GOLD
Small Jadau Jhumka | For Women | Traditional Indian Earrings ER 596 Sale priceINR 5,995
Ready To Shipstatement jadau earrings in goldpearl danglers for women
Statement Pearl Danglers | Authentic Freshwater Pearls | Sterling Silver ER 595 Sale priceINR 19,995
Statement Jadau Stud Earrings | Bridal Round Tops | Gold Plated ER 593Statement Jadau Stud Earrings | Bridal Round Tops | Gold Plated ER 593
Statement Jadau Stud Earrings | Bridal Round Tops | Gold Plated ER 593 Sale priceINR 17,495
Ready To ShipJADAU JHUMKASINDIAN JEWELLERY IN USA
Multicoloured Jadau Jhumki Earrings | For Women | Ruby & Turquoise ER 592 Sale priceINR 7,995
Ready To ShipEDWARDIAN JEWELRYVICTORIAN JEWELLERY
Statement Pearl Earrings | Freshwater Seed Pearl Jewellery ER 591 Sale priceINR 10,995
Ready To Shippunjabi jhumka earringsRuby and Pearl Jhumki Earrings | Punjabi Dandi Jhumki ER 590
Ruby and Pearl Jhumki Earrings | Punjabi Dandi Jhumki ER 590 Sale priceINR 11,595
Ready To Shipmughal jewelleryMughal Jadau jewellery
Ruby and Pearl Earrings | Traditional Chandbalis | Mughal Jewellery | ER 590 Sale priceINR 13,595
Ready To Shipdainty earringsPearl earrings for women
Dainty Floral Pearl Earrings | Indo Western Design ER 589 Sale priceINR 7,995
Ready To ShipMulticoloured Jadau Jhumki | Gold Plated Jhumkas ER 588traditional jadau jhumkas
Multicoloured Jadau Jhumki | Gold Plated Jhumkas ER 588 Sale priceINR 12,595
Ready To Shipnavratna earringsMagnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587
Magnificient Navratna Danglers| Gold Plated Silver Earrings | ER 587 Sale priceINR 12,595
Ready To ShipPearl dangle and Drop Earrings | ER 585Pearl drop earrings
Pearl Dangle and Drop Earrings | Dainty Pearl Earrings ER 585 Sale priceINR 11,695
Ready To ShipNavrattan Danglers | Navratna Dangle Earrings | ER 584Navrattan Danglers | Navratna Dangle Earrings | ER 584
Navrattan Danglers | Navratna Dangle Earrings | ER 584 Sale priceINR 11,495
Ready To Shippearl jhumkatraditional pearl jhumkas
Buy Pearl Jhumka For Women Online | Jadau Jhumka Earrings | ER 583 Sale priceINR 11,495
Ready To Shipruby pearl topsjadau tops
Ruby and Pearl Jadau Tops | Round Jadau Studs for Women ER 582 Sale priceINR 4,995
Ready To ShipNAVRATNA earringsdelicate jadau earrings
Floral Navratna Tops | Delicate Navrattan Earrings | Fancy Design ER 581 Sale priceINR 9,995
Ready To ShipJadau topsjadau earrings
Jadau tops | Ruby Emerald Pearl Earrings | For Women ER 580 Sale priceINR 6,995
dainty pearl earringsdelicate pearl danglers
Dainty Pearl Danglers | Gold Plated Silver | Freshwater Pearls ER 579 Sale priceINR 7,895
Ready To Shipsapphire earringsjadau tops
Elegant Sapphire Studs | Jadau Tops ER 578 Sale priceINR 4,995
neelam chandbali earringsMuticoloured Chandbali Earrings | Gold Plated Silver ER 314E
Muticoloured Chandbali Earrings | Gold Plated Silver ER 314E Sale priceINR 13,595
long pearl chandbali earringspearl earrings for women
Statement Pearl Danglers | Gold Plated On Silver | For Women ER 308E Sale priceINR 11,995
Ready To Shipgold plated stone chandbali earrings for womenbuy gold plated chandbali earrings online
Exquisite Chandbali Earrings | Multicoloured Earrings | Gold Plated ER 306e Sale priceINR 11,995
ruby pearl chandbali earringsruby earrings for women
Ruby Pearl Danglers | Gold Plated Jadau Earrings Online | Red Chandbali ER 303E Sale priceINR 13,595
Ready To ShipDrop & Dangle Earrings | Gold Plated on 925 Silver | Dainty Design ER 577dainty pearl drop and dangle earrings
Drop & Dangle Earrings | Gold Plated on 925 Silver | Dainty Design ER 577 Sale priceINR 4,995
Ready To Shipsmall round tops for womenjadau tops
Classy Sapphire Studs | Round Jadau Tops for Women ER 576 Sale priceINR 5,995
Ready To Shiproyal look chandbalistatement chandbali earrings design
Traditional Chandbali Design | Elaborate Hanging Beads ER 573 Sale priceINR 15,595
Multicoloured Jadau Studs | Gold Plated Stone Tops for Women ER 574Multicoloured Jadau Studs | Gold Plated Stone Tops for Women ER 574
Multicoloured Jadau Studs | Gold Plated Stone Tops for Women ER 574 Sale priceINR 6,995
Ready To ShipMinimalistic Pearl Drop Earrings | Finely Crafted Jadau Earrings ER 572Minimalistic Pearl Drop Earrings | Finely Crafted Jadau Earrings ER 572
Minimalistic Pearl Drop Earrings | Finely Crafted Jadau Earrings ER 572 Sale priceINR 5,495
Minimalist Chandbali Earrings | Gold Plated on Silver | Real Pearls ER 571Minimalist Chandbali Earrings | Gold Plated on Silver | Real Pearls ER 571
Minimalist Chandbali Earrings | Gold Plated on Silver | Real Pearls ER 571 Sale priceINR 4,995
Ready To Shipdainty and minimalistic pearl earrings
Dainty Pearl Earrings | For Girls | Light weight Earrings ER 570 Sale priceINR 6,995
Dainty Pearl Danglers | Freshwater Seed pearl Jewellery | Classy ER 569Dainty Pearl Danglers | Freshwater Seed pearl Jewellery | Classy ER 569
Dainty Pearl Danglers | Freshwater Seed pearl Jewellery | Classy ER 569 Sale priceINR 6,995
trendy earrings for womenmodern pearl stud earrings
Elegant Pearl Earrings in Silver | Classic Pearl Studs | Modern & Trendy Design | ER 568 Sale priceINR 5,995
Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567
Statement Stud Earrings | Large Round Pearl Stud Earrings ER 567 Sale priceINR 16,595
modern earrings designmodern indo western earrings design
Contemporary Jadau Earrings | Freshwater Pearls & Silver ER 566 Sale priceINR 5,995
Ready To Shipfancy jhumkas for womenpearl jhumka earrings for girls
Buy Pearl Jhumkas Online | Freshwater Pearls & Sterling Silver | Gold Plating ER 565 Sale priceINR 13,995
Ready To ShipGold Plated Hoops | Dainty Earrings for Women | Sterling Silver ER 564Gold Plated Hoops | Dainty Earrings for Women | Sterling Silver ER 564
Gold Plated Hoops | Dainty Earrings for Women | Sterling Silver ER 564 Sale priceINR 5,995
ruby chandbali earringsRuby Chandbali Earrings | Pearls & Ruby Like Red Stones ER 221E
Ruby Chandbali Earrings | Pearls & Ruby Like Red Stones ER 221E Sale priceINR 13,595

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.