Featured is a collection of pearl necklace sets in 22 carat gold as well as gold plated sterling silver, embellished with freshwater pearls.
Choose from an eclectic collection of all pearl rani haar sets, choker styled necklaces, brooches and other short necklace set kinds. Ideal for evening or festive wear. These timeless pieces are expertly crafted to last and make the perfect addition to any wardrobe. Wear them to add an elegant touch to any look.
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The Humble Origins
The Partition of India
More than 70 years ago today, the Indian subcontinent was divided by its British colonial rulers into two nation-states –India and Pakistan.
Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, forcefully migrated with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.
Early days
Foundation of chouhan jewellers
After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.
business as usual
steady rise
As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.
Covid-19 Strikes
Rudradhan is born
With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2021, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.
Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.
It must be noted that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.
Setting up the online business
The begining
The instagram page is set up in august 2021. Initially the page is set up with a few available photos of our 22k gold jewelry.
Trademark licence cementing Rudradhan as a trademark brand is acquired in august 2021
Trial and error stock production commences on sterling silver. Given the pandemic, it was not until december 2021 end that in-house gold plating equipment was acquired.
Setting up the online business
The begining
First verbal order received through Instagram
The domain rudradhan.com is acquired in september 2021
Etsy shop set up in oct 2021. First order received on Etsy the same month.
Collaboration set up with a USA based firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Setting up the online business
The Begining
www.rudradhan.com goes online in December 2021 .
First website order fulfilled in early 2022
Subheading
The first year
- The first year sees slow and steadily rising customer base, despite the devastating covid wave in the second quarter.
-Rudradhan signs up with Pernia's Popup Shop - a popular Indian multi-brand ecommerce website: as a designer