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Delicate Pheroza Necklace Set | Gold Plated Jadau Jewelry NS 282A Sale priceINR 14,595
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Bridal Wear Jadau Necklace Set | Ethnic Indian Jewellery Design NS 282 Sale priceINR 34,895
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Floral Feroza and Pearl Necklace with Chandbali Earrings | Firoza Necklace Set | NS 284 Sale priceINR 29,195
Necklace Set with Statement Earrings | Traditional Indian Jewellery NS 286Necklace Set with Statement Earrings | Traditional Indian Jewellery NS 286
Necklace Set with Statement Earrings | Traditional Indian Jewellery NS 286 Sale priceINR 32,495
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Minimalistic Ruby & Pearl Set | J-Tops Earrings NS 288 Sale priceINR 18,495
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Delicate Choker with Statement Earrings | Gold Plated Jewelry for Women NS 291 Sale priceINR 26,595
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Pearl Necklace with Statement Earrings | Elongated Chandbali Earrings NS 292 Sale priceINR 27,595
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Pheroza Guluband Set | Jadau Set with Chandbali Earrings NS 296 Sale priceINR 34,895
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Pearl Rani Haar Set | Gold Plated & Adorned with Freshwater Pearls NS 290 Sale priceINR 35,795
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Traditional Jadau Necklace Set | Heritage Jadau Jewellery| Ruby Pearl Necklace Set| NS 297 Sale priceINR 26,995
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Garnet & Pearls Jadau Set | Delicate and Dainty Set for Women NS 302 Sale priceINR 17,495
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Ruby Pheroza Jadau Set | Elegant and Classy Indian Jewelry NS 301 Sale priceINR 33,995
Ready To ShipClassy & Trendy Jewellery | Sapphire Like Blue Stones | Modern Design NS 300Classy & Trendy Jewellery | Sapphire Like Blue Stones | Modern Design NS 300
Classy & Trendy Jewellery | Sapphire Like Blue Stones | Modern Design NS 300 Sale priceINR 17,495
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Layered Necklace Set | Jadau Choker Set | Multicoloured Choker NS 299 Sale priceINR 26,595
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Sleek Choker with Earrings | Sapphire and Pearl Jewelry | Jadau Choker Set | NS 310 Sale priceINR 26,595
Ready To ShipDelicate Ruby Necklace with Statement Earrings | Jadau Jewellery | NS 309Delicate Ruby Necklace with Statement Earrings | Jadau Jewellery | NS 309
Delicate Ruby Necklace with Statement Earrings | Jadau Jewellery | NS 309 Sale priceINR 25,695
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Delicate Pearl Necklace Set | For Women & Girls | Dainty Pearl Jewellery NS 311 Sale priceINR 18,495
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Multicoloured Jadau Choker Set | Party Wear Necklace Set | Layered Choker NS 298 Sale priceINR 24,595
Ready To ShipExquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316Exquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316
Exquisite Pearl Necklace Set | Gold Plated Jadau Set with Pearls NS 316 Sale priceINR 25,695
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The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.