Embrace our Choker Necklaces matched with earrings in 916 Gold as well as Gold Plated Sterling Silver. Chokers available in various styles and color combinations like all pearls, Navratan, Multicolor, Pearl-Pheroza, Pearl-Ruby etc.
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The Partition of India
The Humble Begining
Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.
History
Foundation of chouhan jewellers
After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.
Rudradhan is a registered trademark brand owned by Chouhan Jewellers.
History
steady rise
As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.
Covid-19 Strikes
The Conception of Rudradhan
With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.
Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.
It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.
Setting up the online business
The begining
Aug 2020
The instagram page is set up with few available photos of our gold jewelry.
Trial and error stock production commences on sterling silver.
Sept 2020
First silver based jewelry article presented on the instagram page
First verbal order received through Instagram
The domain rudradhan.com is acquired
Etsy shop set up. First order received on Etsy the same month.
Nov 2020
Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
www.rudradhan.com goes live
Setting up the online business
The Begining
Jan 2021
First direct website order on rudradhan.com
Mar 2021
Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
Instagram follower count crosses 10k mark.
Dec 2021
Total worldwide customer base count crosses 500
Setting up the online business
The Begining
Feb 2022
22k Gold products added to the website
First D2C gold order processed
July 2022
First international gold order fulfilled to USA
Dec 2022
Total worldwide customer base count crosses 2000
Location Shift
Visits by Appointment open
Aug 2023
Shifted from the congested old city to the more accessible city center.
Open for visits by prior appointment
Dec 2023
Instagram follower count crosses 100k
Total worldwide customer base count crosses 5000
Local to global
Global to local
Mar 2024
Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.