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Shop Gold Pendant and Earring SetsLightweight Gold earrings
Shop Gold Pendant and Earring Sets | Indian Jadau Jewellery GPS 078 Sale priceINR 101,000
Lightweight Gold JewelryLightweight Gold Jewelry
Pearl Chandbali Pendant Set in 22 Carat Gold GPS 077 Sale priceINR 149,000
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Indo Western Pearl Pendant Set | Lightweight 22k Gold Jewellery GPS 076 Sale priceINR 157,000
Shop real Gold Pendant and Earring SetsShop Gold Pendant and Earring Sets in usa
Shop Gold Pendant and Earring Sets | Rarefind Indian Jewelry GPS 076 Sale priceINR 92,000
ruby emerald pendant setgold pendant set with ruby emerald
Lightweight Jadau Pendant Set | 22 Carat Hallmark Gold GPS 075 Sale priceINR 86,000
ruby pendant set in 22k goldruby pendant in gold
Ruby Pendant Set | 22k Gold with Freshwater Pearls GPS 074 Sale priceINR 77,000
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Buy 22k Gold Pendant and Earring Sets | Old Indian Craft GPS 073 Sale priceINR 77,000
22k gold pendant set studded with pearlsShop Gold Pendant and Earring Sets in usa
Shop Gold Pendant and Earring Sets | 22k Gold Indian Jewelry GPS 072 Sale priceINR 125,000
gold pendant set studded with freshwater pearls in bangalore22ct gold pendant set studded with pearls in usa
Shop Antique Gold Pendant and Earring Sets Online | 22k Gold Jewelry GPS 071 Sale priceINR 161,000
jadau pendant set in goldkundan pendant
Gold Pendant Set Studded with Pearls | 22 carat Gold Jewelry GPS 070 Sale priceINR 122,000
gold pendant set under 1 lakh22k gold pendant
Buy Gold Pendant and Earrings Set | Real Gold Pearl Locket Set GPS 069 Sale priceINR 139,000
joroa pendant set in goldjoroa gold tops in pearls
Floral Chandbali shaped Pearl Pendant & Studs in 22ct Gold GPS 068 Sale priceINR 118,000
22k gold jadau pendant set in usajadau tops in pearls
Shop Pearl Pendant and Earring Sets | Handmade Indian Jewelry GPS 067 Sale priceINR 120,000
firoza pendant set in gold in usabuy real gold jadau pendant set in usa
Shop Turquoise Pendant and Earring Sets | Heritage Indian Pearl Jewelry GPS 066 Sale priceINR 90,000
buy hyderabadi pearl jewellery in usahyderabadi gold pendant set studded with pearls
Hyderabadi Pearl Pendant Set | 22k Gold with Real Pearls GPS 065 Sale priceINR 70,000
gold pendant set studded with freshwater pearls14k gold pendant with seed pearls
Edwardian Style Seed Pearl Pendant Set in 22ct Gold GPS 064 Sale priceINR 190,000
gold pendant set tanishq22k gold pendant tanishq
22k Gold Pendant Set | Ruby Emerald Pearl | Latest Design GPS 063 Sale priceINR 126,000
buy Gold pendant set studded with ruby, pheroza and pearlsruby pheroza pendant set
Shop Hyderabadi Jewelry on Real Gold | Ruby Feroza & Pearls GPS 062 Sale priceINR 146,000
gold pendant setgold pendant set under 1lac
Shop Real Gold Hyderabadi Jewelry Online | 22kGold & Freshwater Pearls GPS 061 Sale priceINR 148,000
buy lightweight gold pendant set in usaruby emerald pearl tops in gold in usa
Light-weight 22k Gold Pendant Set | Studded with Precious Gemstones GPS 060 Sale priceINR 66,000
gold pendant set for gifting tanishq
Delicate Locket Set in 22ct Gold GPS 059 Sale priceINR 71,000
gold pendant set studded with pearls22k gold pendant with pearls
Pearl Pendant Set in 22ct Gold GPS 058 Sale priceINR 144,000
gold pendant set with emeralds and rubiesgold pendant malabar
Paisley Pendant Set in 916 Gold Studded with Rubies and Emeralds GPS 057 Sale priceINR 136,000
22k gold locket set with price22k gold pendant under 50000
Delicate Floral Jadau Pendant Set crafted on 22ct Gold & Studded with Ruby, Emerald & Pearls GPS 056 Sale priceINR 111,000
fine jadau pendant setjadau pendant
Multicoloured Jadau Pendant Set with Dense Stone Setting in 22ct Gold GPS 055 Sale priceINR 260,000
pearl pendant in the shape of a chandbaligold pendant set studded with pearls
Dainty Chandbali Style Pendant Set in 22ct Gold GPS 054 Sale priceINR 134,000
indo western pendant set in goldhyderabadi pendant set
Exquisitely Crafted, Indo-western Gold Pendant Set in 22ct Gold Studded with Pearls GPS 053 Sale priceINR 212,000
ruby emerald pearl jewelryamritsari jadau pendant set
Jadau Pendant Set in 22ct Gold Embellished with Rubies, Emeralds and Pearls GPS 052 Sale priceINR 170,000
ruby emerald pendant set in goldgold pendant set studded with ruby emerald
Multicoloured Jadau Pendant with Delicate Chandbali Earrings in Hallmarked 916 Gold GPS 051 Sale priceINR 116,000
gold pendant set studded with pearls916 gold pendant
Dainty Pearl Pendant Set in 22ct Gold GPS 050 Sale priceINR 105,000
cute gold pendant set in pearlsgold studs matching pendant
Floral Pearl Pendant Set | 22k Hallmarked Gold | Rudradhan GPS 049 Sale priceINR 93,000
exquisite 22k gold pendant set studded with emeralds and rubiesoriginal ruby emerald studded gold pendant set
Handcrafted Delicate Jadau Pendant Set in 22ct Gold GPS 048 Sale priceINR 98,000
fine jadau pendant setamritsari jadau pendant set
Gold Pendant Set Studded with Fine Rubies, Emeralds and Pearls GPS 047 Sale priceINR 153,000
pearl pendant setreal gold pendant set
Buy Latest Pearl Pendant Sets for Women Online | 22k Gold GPS 046 Sale priceINR 89,000
gold locket set under 100000ruby emerald locket set
Multicoloured Jadau Pendant Set in 22ct Gold GPS 045 Sale priceINR 150,000
lightweight gold pendant set22k gold locket
Delicate and Lightweight Floral Pendant Set in 22ct Gold GPS 044 Sale priceINR 66,000
navratna pendant setnavrattan gold pendant set
Navratan Pendant Set in 22ct Gold GPS 043 Sale priceINR 187,000
gold pendant set malabargold pendant set jadau pearls
Fine Pearl Setting Pendant Set in 22ct Gold GPS 042 Sale priceINR 139,000
indo western set in goldindo western set
Multicoloured Jadau Pendant Set in 22ct Gold GPS 041 Sale priceINR 164,000
pure gold pendant set22k gold pendant set for gift
Filigree Designed Locket Set in 22ct Gold GPS 039 Sale priceINR 151,000
gold pendant set for giftgold locket set for gifting purpose
Dainty Jadau Pendant Set in 22ct Gold GPS 038 Sale priceINR 82,000
gold pendant set for womenruby emerald pendant set
Delicate & Lightweight 22k Gold Pendant Set Crafted with Traditional Indian Jadau Technique GPS 037 Sale priceINR 67,000
gold pendant set studded with pearls emeralds and blue sapphires / neelamneelam pendant set in gold
Multicoloured Pendant Set in 22ct Gold studded with Pearls, Emeralds and Blue Sapphires GPS 036 Sale priceINR 68,000
gold pendant set studded with emerald and sapphiregold pendant set tanishq
Delicate Pendant Set in 22ct Gold GPS 035 Sale priceINR 71,000
jadau locket setlong gold pendant
Ruby Emerald Pearl Pendant Set in 22ct Gold GPS 034 Sale priceINR 111,000
rajasthani navratna pendant set in gold22k gold rajasthani navrattna pendant set
Rajasthani Navrattan Pendant Set in 22ct Gold, crafted in Tradtitional Rajputi Design GPS 033 Sale priceINR 110,000
gold pendant setMulticoloured Jadau Pendant Set in 22ct Gold GPS 032
Multicoloured Jadau Pendant Set in 22ct Gold GPS 032 Sale priceINR 154,000
gold pendant set set with pearlsjadau pendant set
Floral Pearl Pendant Set in 22ct Gold GPS 031 Sale priceINR 138,000
navratna gold pendant and studsNavrattan Pendant Set in 22ct Gold GPS 030
Navrattan Pendant Set in 22ct Gold GPS 030 Sale priceINR 123,000
ruby emerald pearl pendant set below 20gmsgold pendant set in jadau
Jadau Pendant Set in 22ct Gold Studded with Ruby-Emerald and Pearls GPS 029 Sale priceINR 154,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.