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emerald necklace with chandbali earrings in 22k goldreal indian gold set in usa with emeralds and pearls
Emerald Necklace Set | 22k Gold | Pearls & Emeralds GNS 226 Sale priceINR 321,000
bridal gold setgold necklace for bride
Bridal Gold Set | Statement Gold Jewellery | Mughal Necklace GNS 225 Sale priceINR 1,638,000
pearl necklace set tanishqreal gold and real pearl necklace set
Pearl Jewelry | Pearl Jewelry on Real Gold | Indo-Western Design GNS 224 Sale priceINR 304,000
real gold necklace set online in indiareal gold ruby necklace set in usa
Ruby and Pearl Necklace Set | Buy Real Gold Jewellery Online GNS 223 Sale priceINR 351,000
bridal wear rajasthani set goldbuy indian gold jewelry in usa
Shop Bridal Jewellery Sets Online | Rudradhan GNS 222 Sale priceINR 985,000
real pearl rani haar necklacereal pearl rani haaram gold
Long Pearl Necklace | Rani Haar in 22k Gold | Real Pearl Necklace Set GNS 01A Sale priceINR 461,000
delicate pearl necklace set with jhumkilight weight gold necklace studded with pearls
Pearl Jewelry Set with Jhumki | Buy 22K Jadau Gold Jewelry Online GNS 062 Sale priceINR 271,000
22k gold rajasthani haar necklacerajasthani haar set
Rajasthani design Rani Haar Set in 22ct Gold, crafted with Traditional Rajputana Jadau Craft GNS 187 Sale priceINR 575,000
buy indian navratna gold jewelry in usadainty navratna hoop earrings in 22k gold
Simple Navratna Necklace Set | 22 Carat Gold | Lightweight Gold Jewelry GNS 221 Sale priceINR 200,000
real gold real pearl jewellerybuy real gold pearl necklace set in usa
Delicate Pearl Necklace set | Real 22k Gold Pearl Jewelry GNS 220 Sale priceINR 194,000
bridal wear joroa set in goldgold plated bengali jewellery
Lightweight Gold Jewelry | Edwardian Styled Indian Jewelry Online GNS 219 Sale priceINR 332,000
minimalist joroa setminimalist bengali necklace set in gold
Lightweight Pearl Jewelry | Pearl Necklace Set | 22k Gold GNS 218 Sale priceINR 191,000
916 hallmark rajasthani gold necklace set with ruby and pearls between 1 lakh to 3 lacs to 4 lacs22k rajputi gold necklace set with long three step earrings studded with pearls ruby and feroza
Evergreen Turquoise Pearl and Ruby Necklace Set in 22ct Gold GNS 217 Sale priceINR 258,000
22K gold joroa set studded with freshwater pearlsbengali joroa set in 22k gold
Pearl Necklace Set | Real Gold & Pearls Jewelry | Rudradhan GNS 216 Sale priceINR 378,000
22 carat gold necklace with earrings with ruby emerald pearl under 4 lakhbuy jadau necklace set online in delhi
TraditionalbMulticoloured Necklace Set in 22ct Gold GNS 215 Sale priceINR 421,000
real gold jarau set with ruby emerald22 carat gold necklace set with earrings under 2 lakh
Bohemian Indian Necklace Set | 22ct Gold with Emeralds & Rubies GNS 214 Sale priceINR 500,000
pearl and feroza necklace set in jadau on real goldreal gold jarau set for women under 2 lakh
Lightweight Jadau Jewelry | Delicate Pearl and Turquoise Necklace Set GNS 213 Sale priceINR 282,000
emerald chokerreal jadau choker set in gold under 150000
Emerald Choker with Pearl Strands | 22k Gold Necklace Set GNS 212 Sale priceINR 212,000
gold necklace set in pearlspearl choker set mala
Layered Pearl Necklace in 22 Ct Gold GNS 211 Sale priceINR 187,000
Party Wear, indo western 22k Gold Necklace Set
Lightweight Gold Jewelry Sets Online | 22k Gold with Precious Stones GNS 210 Sale priceINR 184,000
Indian Jewellery Online | Traditional Handcrafted Choker GNS 209
Indian Jewellery Online | Traditional Handcrafted Choker GNS 209 Sale priceINR 263,000
bengali pearl choker setBuy Gold Necklace Set with pearls for Women in singapore
Indo Western Wear| Real Pearl Choker Set | 22k Gold GNS 208 Sale priceINR 286,000
party wear neelam blue sapphire necklace set18k jadau necklace set studded with blue sapphires and pearls in gold
Party Wear Pearl Neelam Necklace with Long Chandbalis in 22ct Gold GNS 207 Sale priceINR 344,000
authentic gold jewelryRegal Intricate Gold earrings for bride under 200,000
Heavy Rani Haar Set | Authentic 22k Gold & Precious Stones GNS 206 Sale priceINR 1,051,000
simple jadau neckalce set for party wear in 22k goldParty Wear Women Gold Necklace Set
Classy Ruby Emerald Necklace Set in 22k Gold GNS 205 Sale priceINR 279,000
Buy Gold Necklace Set for Women Onlinenauratan jewelry in real stones
Bridal Necklace Set | Navratna Gemstones | 22k Gold GNS 204 Sale priceINR 951,000
rmughal design uby emerald pearl gold setmughal choker necklace in gold and real stones
Bridal Mughal Design Choker Necklace Set in 22k Gold Studded with Ruby, Emerald & Pearls GNS 203 Sale priceINR 427,000
gold pati haar rani haar tanishqbengali rahi haar set in gold
Long Necklace Set Complete with Freshwater Pearls Strings in 22k Gold GNS 202 Sale priceINR 729,000
22k carat gold necklace set with priceParty Wear Women Gold Necklace Set
Jadau Necklace Set | Navratna Colors | 22k Gold GNS 201 Sale priceINR 624,000
pearl rani haar set in 22k gold in singaporeshort rani haar in gold
Short Pearl Rani Haar | 22 carat Gold | Traditional Design GNS 200 Sale priceINR 367,000
gold brooch with pearl stringsgold brooch with navratna colors
Gold Brooch in Navratna Colors with Pearl & Ruby Strings Matched with Stud Earrings GNS 198 Sale priceINR 386,000
pakistani choker set for party wearruby emerald choker set gold for party wear
Traditional & Classy Multicolored Choker Set for Party Wear in 22 carat Gold GNS 197 Sale priceINR 435,000
Gold Necklace Designs for Women under 2 lakhsbest jadau jewellery in india
Ruby Emerald Choker Set | 22k Gold | Indian Choker Necklace GNS 196 Sale priceINR 562,000
gold joroa setantique design gold joroa set
Pearl Necklace Set Made in 22k Gold GNS 195 Sale priceINR 611,000
party wear pearl choker in 22k hallmark gold under 1.5 lakhsgold choker set for party wear under 1 lakh
Gold Choker Set | Studded with Pearls | 22k Gold Sets GNS 194 Sale priceINR 186,000
antique joroa setlightweight gold necklace with dainty earrings for indo-western outfits
Dainty Indo-Western Pearl Set | Luxury 22K Gold Indian Jewelry Sets GNS 193 Sale priceINR 230,000
real gold pearl jewellery bengali designantique gold bengali necklace set with seed pearls, indo western necklace set design
Delicate Indo Western Design | Pearl Necklace Set for Party Wear | 22ct Gold GNS 192 Sale priceINR 303,000
jadau hasli set in goldgold hasli set
Classic Jadau Hasli Set | Traditional Heritage Indian Jewelry GNS 191 Sale priceINR 264,000
Gold Necklace Designs for Women under 2 lakhskitty wear Gold Necklace Set Designs for Women under 2 lakhs
Elegant Necklace Set in 22ct Gold GNS 190 Sale priceINR 206,000
gold choker set malabargold choker for bride malabar
Bridal Gold Choker Set | Gold Jewelry For Bride | Rudradhan GNS 189 Sale priceINR 574,000
navratna necklace setkundan choker
Navratna Choker Set | 22ct Gold Jadau Jewellery | For Bride GNS 188 Sale priceINR 503,000
Mughal style Jadau Rani Haar | 22k Gold & Precious Stones GNS 187Mughal style Jadau Rani Haar | 22k Gold & Precious Stones GNS 187
Mughal style Jadau Rani Haar | 22k Gold & Precious Stones GNS 187 Sale priceINR 575,000
Gold Necklace Designs for Women under 1.5 lakhsGold Necklace Designs for Women under 1 lakh
Authentic Gold Choker Set | Buy Jadau Sets Online GNS 186 Sale priceINR 190,000
Traditional Jadau Choker Necklace Set in 22ct Gold GNS 185Traditional Jadau Choker Necklace Set in 22ct Gold GNS 185
Traditional Jadau Choker Necklace Set in 22ct Gold GNS 185 Sale priceINR 306,000
Jadau Necklace Set in 22ct Gold GNS 184Jadau Necklace Set in 22ct Gold GNS 184
Jadau Necklace Set in 22ct Gold GNS 184 Sale priceINR 365,000
Delicate Multicoloured Necklace set in 22ct Gold GNS 183Delicate Multicoloured Necklace set in 22ct Gold GNS 183
Delicate Multicoloured Necklace set in 22ct Gold GNS 183 Sale priceINR 252,000
Delicate Choker Necklace in 22ct Gold GNS 182Delicate Choker Necklace in 22ct Gold GNS 182
Delicate Choker Necklace in 22ct Gold GNS 182 Sale priceINR 124,000
Gold Necklace Designs for Women under 2 lakhswedding wear Gold Necklace Designs for Women
Gold Choker Set | Buy Jewelry to Attend an Indian Wedding GNS 181 Sale priceINR 522,000
layered pearl necklace goldgold choker set
Choker Necklace with a Statement Pendant in 22ct Gold GNS 180 Sale priceINR 268,000
layered choker necklace tanishqlayered pearl necklace
Layered Pendant Necklace Set | Lightweight 22k Gold Jewelry GNS 179 Sale priceINR 164,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.