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gold plated cocktail ring with ruby emerald colors
Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 011 Sale priceINR 4,995
gold plated silver jadau necklace setclassic multicolor traditional punjabi jewelry
Gold Plated Necklace Set in Silver made with Traditional Jadau Technique NS 042 Sale priceINR 19,495
Ready To Shipgold plated ring
Gold Plated Jadau Ring with Color Stones LR 022 Sale priceINR 4,995
jadau ring on silverjadau ladies ring on silver
Multicolored Jadau Cocktail Ring on 925 Silver with Gold Plating LR 008 Sale priceINR 6,995
pakistani chandbali earrings in nauratanpunjabi navratan jadau earrings chandbali
Navratna Chandbali | Gold Plated Silver | Indian Earrings For Women ER 497 Sale priceINR 6,395
Ready To Shipkundan polki set for destination weddingkundan set for destination wedding
Bridal Indian Necklace | Bridal Earrings | Gold Plated on Sterling Silver NS 227 Sale priceINR 59,995
Ready To Shippearl choker set on silverreal pearls choker
Gold Plated Pearl floral choker necklace with matching earrings in silver NS 161 Sale priceINR 30,195
Multicolored Pendant Set | Gold Plated Silver | Rudradhan PS 073
Multicolored Pendant Set | Gold Plated Silver | Rudradhan PS 073 Sale priceINR 7,595
Ready To ShipMulticolored Jadau Cocktail Ring in Gold Plated Silver LR 023Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023
Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023 Sale priceINR 3,995
firoza bangles with pearls on gold plated sterling silverferoza bangles
Turquoise Bangles | Pearl & Firoza |Gold Plated 925 Silver BG 045 Sale priceINR 45,995
jhoomer earringsemerald earrings
Multicolored Jadau Jhoomer Earrings in Gold Plated Silver ER 239 Sale priceINR 16,595
jadau necklace set studded with pearls and rubiesgold plated ruby necklace
Ruby Pearl Jadau Necklace Set in Gold Plated Silver NS 080 Sale priceINR 19,995
Ready To Shippearl choker sethyderabadi pearl choker set
Pearl Necklace Set | Pearl Choker | Gold Plated Silver NS 076 Sale priceINR 17,495
Multicolored Jadau Earrings in Gold Plated Silver ER 193Multicolored Jadau Earrings in Gold Plated Silver ER 193
Multicolored Jadau Earrings in Gold Plated Silver ER 193 Sale priceINR 11,695
Ready To ShipPEARL STUDS FOR WOMENpearl earrings under 5000
Pearl Studs | Stud Earrings for Women | Gold Plated Indian Jewellery | Rudradhan | ER 187 Sale priceINR 12,995
Ready To Shipnavratna hoop earringsgold bali earrings
Gold Plated Navrattan Bali Earrings Handcrafted in Sterling Silver ER 560 Sale priceINR 5,995
gold plated pearl necklace setgold plated pearl set
Gold Plated Pearl Necklace Set | Jadau Jewelry on Silver | Real Pearls NS 212 Sale priceINR 25,695
jadau pendant set for womengold plated pendant & earrings for women
Real Gold Look Like | Pendant & Earrings Set| 925 Silver Gold Plated PS 100 Sale priceINR 6,295
gold plated pearl pendant set in usapearl pendant hyderabad
Pendant Sets Indian Jewelry | Freshwater Pearls | Gold Plated Silver PS 098 Sale priceINR 7,995
gold plated pearl earringsgold plated pearl earrings
Gold Plated Pearl Earrings | 925 Silver Jewelry with Gold Plating ER 490 Sale priceINR 11,695
Ready To Shipgold plated pakistani jewelry in usabuy jadau pendant set in usa
Jadau Pendant Set | Navy Blue & Green Stones | Gold Plated Silver PS 089 Sale priceINR 8,995
gold plated navratan chandbali earringsgold plated chandbali earrings
Gold Plated Navratan Chandbalis | Sterling Silver with Gold Plating ER 411 Sale priceINR 17,495
layered pearl necklacelayered pearl choker set
Gold Plated Jewelry | Layered Pearl Necklace Set in 925 Silver NS 164 Sale priceINR 21,895
buy jadau pendant set in usajadau pendant gold plated
Trendy Gold Plated Indian Jewelry Sets | Jadau Locket Set PS 081 Sale priceINR 10,995
long rani haar set in gold plated silverlong haar design
Long Haar Design | Gold Plated on Sterling Silver | Indian Jewelry NS 108 Sale priceINR 56,895
pearl earrings under 10000pearl earrings design
Gold Plated Pearl Drop Earrings in Silver ER 324 Sale priceINR 8,995
Ready To ShipDelicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081
Delicate Jadau Necklace Set | Gold Plated Jadau Set | Sterling Silver | Ruby Emerald Pearls NS 081 Sale priceINR 21,995
navratna bangles in gold plated silverGold Plated Navratna Bangles in Silver Crafted with Traditional Indian/Pakistani Jadau Technique BG 041
Gold Plated Navratna Bangles in Silver Crafted with Traditional Indian/Pakistani Jadau Technique BG 041 Sale priceINR 18,495
freshwater pearl bangles on silverbuy pearl bangles for women in hyderabad
Traditional Indian Bangles | Freshwater Pearls Studded on Gold Plated 925 Silver BG 039 Sale priceINR 25,695
gold plated pearl chandbalipearl chandbali with gold plating
Silver Gold Plated Pearl Drop Earrings ER 220 Sale priceINR 9,995
Bridal Punjabi Maang Tikka | For Destination Wedding Wear Abroad
Big Maang Teeka for Women | Festive and Bridal Wear Headgear TK 025 Sale priceINR 12,695
Ready To Shipgold plated bridal set under 1 lakhbridal jadau set in silver with gold plating
Buy Bridal Wear Jewelry Online | Affordable Gold Plated Silver NS 054 Sale priceINR 65,895
pearl bangles in gold plated silver metalartificial jadau bangles
Traditional Indian Bangles | Antique Design BG 035 Sale priceINR 32,995
Ready To Shipbuy gold plated earrings in bangaloregold plated jadau tops
Gold Plated Silver Jewelry| Multicolored Jadau Stud Earrings ER 211 Sale priceINR 7,995
gold plated set under 20000gold plated necklace set under 20000
Gold Plated Multicolored Necklace Set in Silver NS 052 Sale priceINR 23,795
Ready To Shippearl choker set under 20000pearl choker
Jadau Choker Necklace Set in Gold Plated Silver Set With Pearls NS 050 Sale priceINR 19,595
traditional rani haar designlong haar in pearls with gold plating
Long Haar | Traditional Indian Jewelry | Pearl Necklace HR 007 Sale priceINR 60,995
real pearls necklace set in gold plated silverreal pearl jewelry necklace set
Real Pearls Jadau Necklace Set | Gold Plated on 925 Silver NS 014 Sale priceINR 63,995
hyderabadi jadau set under 20000jadau necklace
Gold Plated Jadau Necklace Set in Silver NS 047 Sale priceINR 25,695
Ready To ShipGold Plated Jadau Necklace Set | Studded with Pearl and Red Stones NS 046Gold Plated Jadau Necklace Set | Studded with Pearl and Red Stones NS 046
Gold Plated Jadau Necklace Set | Studded with Pearl and Red Stones NS 046 Sale priceINR 16,995
traditional pakistani jadau banglespearl bangles in gold plated silver
Gold Plated Bangles Online | Real Pearl Studded | Jadau Bangles BG 014 Sale priceINR 44,995
Ready To Shipbridal wear navratna setbridal navratna necklace set in gold plated silver
Gold Plated Jadau Set | Indian Navaratan Jewellery NS 033 Sale priceINR 40,595
ruby emerald bangles in gold plated silverpair of jadau bangles in gold polished silver
Gold Plated Jadau Bangles in 925 Silver BG 012 Sale priceINR 21,995
gold plated silver kada studded with pearlstraditional pakistani jadau jewelry
Gold Polished Jadau Bangles | Studded with Freshwater Pearls BG 002 Sale priceINR 45,995
heritage jadau passa
Jhoomer Passa Jewellery | Heritage Bridal Wear Passa JHR 003 Sale priceINR 14,595
Jadau Jhumka Earrings | Original Pearls | Gold Plated Silver ER 035
Jadau Jhumka Earrings | Original Pearls | Gold Plated Silver ER 035 Sale priceINR 19,495
Multicolored Jadau Earrings in Gold Plated Silver ER 011Multicolored Jadau Earrings in Gold Plated Silver ER 011
Multicolored Jadau Earrings in Gold Plated Silver ER 011 Sale priceINR 13,595
buy navratna jewellery on gold plated silver in usa
Paisley Navratna Earrings | Contemporary Design | Gold Tone on 925 Silver ER 554 Sale priceINR 11,695
pearl and turquoise necklace set with chandbali earringsjewellery shop selling jadau jewellery in bangalore
Floral Design Necklace Set | Feroza Jadau Set | Rudradhan NS 249 Sale priceINR 16,495
Ready To Shipgold plated indian jewelry shops in usaDainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246
Dainty Necklace Set | Multicoloured Pearl Jewelry | Sober Party Wear NS 246 Sale priceINR 15,595

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.