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In Public Interest
Re-Gold Plating Tarnished Silver Jewelry : A Case Study
Pratibha ordered a pair of navratna bangles in 2023. She wore it only once during a hawan ceremony at her home. When she reached out for her bangles for an occassion coming up, she found to her sho...
Read moreWhy Do We Use Sterling Silver As The Base Metal For Our Gold Plated Jewelry
We choose sterling silver as the base metal for two reasons only : No Allergies or Health Hazards: Sterling silver is fairly chemical inert. Physical exposure to 92.5% silver jewelry is unlikely...
Read moreWhy Large Earring Lovers Should Consider Gold-Plated Silver versus Solid Gold
Many women love bold, oversized earrings — but with size comes weight. Over time, wearing heavy earrings can stretch the ear piercing, cause pain, or make the earring droop. This is especially com...
Read moreCommon Misconceptions About Gold Plated Silver Jewelry
Does your gold plated silver jewelry look like real gold jewelry? Buying Gold Jewelry is a better financial investment versus buying gold plated? Does Gold Plated Jewelry last long ?
Read moreHow Long Does The Gold Plating on Silver Jewelry Last?
Tarnishing of gold plated silver jewellery is avoidable (or atleast can be significantly slowed) if simple practical handling instructions are followed. The strategy revolved around minimising the...
Read moreThe History of Jadau | How Our Jadau and Kundan Polki Jadau are Vastly Different
In everyday speech, “Jadau” means stone‑set jewellery. Under that umbrella sit two distinct traditions: 1) Kundan‑Polki Jadau (Mughal–Rajputana) Sets flat, uncut diamonds (polki) in pure gold usin...
Read moreCOD Is Not Fraud-Proof: Why Cash on Delivery Still Leaves You Vulnerable
In India, online shopping fraud is rampant. Shoppers place an order, pay for it, and when the parcel finally arrives, it's often: The wrong product A low-quality substitute Or worse—completel...
Read moreIs Online Shopping Safe in India? Thanks to INGRAM, It’s Safer Than Ever
Online shopping has become second nature for most of us—whether it’s electronics, groceries, or even jewelry and sarees. But let’s be honest: Not all online orders end in happiness. Some end in reg...
Read moreHow to Tell Real Pearls from Fake at Home
Two Quick & Easy Tests You Can Do Yourself Pearls are timeless, elegant, and often treasured for life — but how can you be sure the ones you have (or are about to buy) are the real deal? Real p...
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