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Metal/Finish
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Ready To ShipDelicate Pearl Ruby Ring | LR 044Delicate Pearl Ruby Ring | LR 044
Delicate Pearl Ruby Ring | LR 044 Sale priceINR 1,995
Ready To ShipNavratana Ring | Gold Plated on Sterling Silver LR 036Navratana Ring | Gold Plated on Sterling Silver LR 036
Navratana Ring | Gold Plated on Sterling Silver LR 036 Sale priceINR 2,295
Ready To ShipEmerald Pearl Sapphire Ring | LR 049Emerald Pearl Sapphire Ring | LR 049
Emerald Pearl Sapphire Ring | LR 049 Sale priceINR 2,295
Ready To ShipSold outMulticolored Jadau Ring | Gold Plated on Sterling Silver LR 055Multicolored Jadau Ring | Gold Plated on Sterling Silver LR 055
Multicolored Jadau Ring | Gold Plated on Sterling Silver LR 055 Sale priceINR 2,295
Ready To ShipDelicate Sapphire Emerald Pearl Ring | LR 041Delicate Sapphire Emerald Pearl Ring | LR 041
Delicate Sapphire Emerald Pearl Ring | LR 041 Sale priceINR 2,495
Ready To ShipDelicate Multicoloured Jadau Ring | LR 047Delicate Multicoloured Jadau Ring | LR 047
Delicate Multicoloured Jadau Ring | LR 047 Sale priceINR 2,595
Ready To ShipDelicate Jadau Ring | LR 046Delicate Jadau Ring | LR 046
Delicate Jadau Ring | LR 046 Sale priceINR 2,695
Ready To ShipRuby Emerald Colours Jadau Ring | LR 048Ruby Emerald Colours Jadau Ring | LR 048
Ruby Emerald Colours Jadau Ring | LR 048 Sale priceINR 2,695
Ready To ShipMulticoloured Jadau Ring | Gold Plated Silver Rings for Women | LR 054Multicoloured Jadau Ring | Gold Plated Silver Rings for Women | LR 054
Multicoloured Jadau Ring | Gold Plated Silver Rings for Women | LR 054 Sale priceINR 2,695
Ready To ShipMulticoloured Jadau Ring | LR 045Multicoloured Jadau Ring | LR 045
Multicoloured Jadau Ring | LR 045 Sale priceINR 2,795
Ready To ShipTurquoise Ruby Pearl Ring | LR 052Turquoise Ruby Pearl Ring | LR 052
Turquoise Ruby Pearl Ring | LR 052 Sale priceINR 2,795
Ready To ShipTurquoise Pearl Cocktail Ring | LR 037Turquoise Pearl Cocktail Ring | LR 037
Turquoise Pearl Cocktail Ring | LR 037 Sale priceINR 2,995
Ready To ShipRuby Emerald Pearl Jadau Ring | LR 043Ruby Emerald Pearl Jadau Ring | LR 043
Ruby Emerald Pearl Jadau Ring | LR 043 Sale priceINR 2,995
Ready To ShipRuby Pearl Ring | LR 040Ruby Pearl Ring | LR 040
Ruby Pearl Ring | LR 040 Sale priceINR 3,295
Ready To ShipCocktail Ring | Pearl Emerald & Neelam Combination LR 033Cocktail Ring | Pearl Emerald & Neelam Combination LR 033
Cocktail Ring | Pearl Emerald & Neelam Combination LR 033 Sale priceINR 3,395
Ready To ShipDelicate Ruby Emerald Pearl Ring | LR 039Delicate Ruby Emerald Pearl Ring | LR 039
Delicate Ruby Emerald Pearl Ring | LR 039 Sale priceINR 3,395
pearl topsgold plated tops
Pearl Jadau Studs in Sterling Silver with Gold Plating ER 162 Sale priceINR 3,595
Ready To ShipSapphire Pearl Ring | LR 035Sapphire Pearl Ring | LR 035
Sapphire Pearl Ring | LR 035 Sale priceINR 3,595
Ready To ShipMulticoloured Square Jadau Ring | LR 042Multicoloured Square Jadau Ring | LR 042
Multicoloured Square Jadau Ring | LR 042 Sale priceINR 3,595
Ready To ShipTraditional Jadau Ring | LR 050Traditional Jadau Ring | LR 050
Traditional Jadau Ring | LR 050 Sale priceINR 3,595
Ready To ShipStatement Jadau Ring | Ruby Emerald & Pearl Combination LR 053Statement Jadau Ring | Ruby Emerald & Pearl Combination LR 053
Statement Jadau Ring | Ruby Emerald & Pearl Combination LR 053 Sale priceINR 3,595
Ready To Shipturquoise studsPearl and Turquoise Studs Earrings ER 162B
Pearl and Turquoise Studs Earrings ER 162B Sale priceINR 3,795
Gold Plated Jadau Cocktail Ring LR 013
Gold Plated Jadau Cocktail Ring LR 013 Sale priceINR 3,995
gold plated jadau ring on sterling silver
Buy Gold Plated Ladies Ring Online | Jadau Rings for Women LR 017 Sale priceINR 3,995
gold plated navratna ring
Navratan Jadau Cocktail Ring in Gold Plated Silver LR 020 Sale priceINR 3,995
Ready To ShipMulticolored Jadau Cocktail Ring in Gold Plated Silver LR 023Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023
Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 023 Sale priceINR 3,995
gold plated pearl small earringsdainty tops in gold plated silver
Delicate Pearl Studs in Gold Plated Silver ER 520 Sale priceINR 3,995
ruby studsruby earrings
Gold Polished, Ruby Pearl Studs on Sterling Silver ER 521 Sale priceINR 3,995
Ready To ShipSmall Size Jadau Maang Teeka | Delicate Design | For Women TK 093Small Size Jadau Maang Teeka | Delicate Design | For Women TK 093
Small Size Jadau Maang Teeka | Delicate Design | For Women TK 093 Sale priceINR 3,995
Ready To ShipSmall Size Jadau Maang Teeka | Delicate Design | For Women TK 094Small Size Jadau Maang Teeka | Delicate Design | For Women TK 094
Small Size Jadau Maang Teeka | Delicate Design | For Women TK 094 Sale priceINR 3,995
Ready To Shipemerald studsemerald tops
Emerald Green Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 640 Sale priceINR 3,995
Ready To ShipRuby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641
Ruby Stud Earrings | Indo Western Studs | Modern & Trendy Design | ER 641 Sale priceINR 3,995
traditional mang teekaruby tikka
Gold Plate Maang Teeka Jewellery | For Girls & Women TK 052 Sale priceINR 4,295
Ready To Shippakistani tikkatraditional pakistani tikka
Small Round Maang Teeka | Multicolour Stones & Pearls Studded TK 055 Sale priceINR 4,295
jadau tikka gold platedSmall Maang Teeka for Women | Heritage Indian Bridal Accessories TK 071
Small Maang Teeka for Women | Heritage Indian Bridal Accessories TK 071 Sale priceINR 4,295
Ready To ShipSmall Jadau Maang Teeka | Ruby Emerald Pearl Teeka Online TK 077Small Jadau Maang Teeka | Ruby Emerald Pearl Teeka Online TK 077
Small Jadau Maang Teeka | Ruby Emerald Pearl Teeka Online TK 077 Sale priceINR 4,295
Ready To Shipsmall jadau mang teekapearl tikka for women
Pearl Mang Teeka For Women | Dainty Pearl Bindiya | Gold Plated TK 097 Sale priceINR 4,295
Ready To Shippearl tops on silverjadau studs
Delicate Pearl Studs in Gold Plated Silver ER 509 Sale priceINR 4,495
jarau tikkasilver mang tikka
Multicolored Maang Teeka | Gold Plated Silver | Sober Design TK 058 Sale priceINR 4,595
pearl ring in silvergold plated ring
Pearl Ring in Gold Plated Silver LR 023 A Sale priceINR 4,595
gold plated jadau earringsjadau earrings
Delicate Gold Plated Jadau Earrings ER 458 Sale priceINR 4,595
ruby pearl tikkaPearl and Ruby Maang Teeka | Gold Plated Teeka Online TK 068
Pearl and Ruby Maang Teeka | Gold Plated Teeka Online TK 068 Sale priceINR 4,595
Ready To Shipgold plated tikkamang tikka
Floral Design Mang Teeka | Gold Plated Silver Jadau Jewellery TK 076 Sale priceINR 4,595
Ready To ShipRuby Emerald Pearl Ring | Adjustable Size Jadau Ring for WomenLR 034Ruby Emerald Pearl Ring | Adjustable Size Jadau Ring for WomenLR 034
Ruby Emerald Pearl Ring | Adjustable Size Jadau Ring for WomenLR 034 Sale priceINR 4,595
Ready To ShipRuby Pearl Turquoise Cocktail Ring | LR 038Ruby Pearl Turquoise Cocktail Ring | LR 038
Ruby Pearl Turquoise Cocktail Ring | LR 038 Sale priceINR 4,595
Ready To ShipNavratna Studs with Freshwater Pearls | ER 150ENavratna Studs with Freshwater Pearls | ER 150E
Navratna Studs with Freshwater Pearls | ER 150E Sale priceINR 4,795
navrattan ring
Navratan Jadau Cocktail Ring in Gold Plated Silver LR 002 Sale priceINR 4,995
gold plated cocktail ring with ruby emerald colors
Multicolored Jadau Cocktail Ring in Gold Plated Silver LR 011 Sale priceINR 4,995
Ready To Shipgold plated ring
Gold Plated Jadau Ring with Color Stones LR 022 Sale priceINR 4,995
Ready To Shipnavrattan studspakistani jadau
Gold Plated Navrattan Jadau Stud Earrings ER 302 Sale priceINR 4,995

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.