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Metal/Finish
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Earrings Style
Delivery Time
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ruby emerald neckalce set with chandbaligold necklace with chandbali tanishq
Traditional Jadau Necklace Set in 22K Gold GNS 060 Sale priceINR 349,000
ruby emerald choker setjadau chikpatti set
Multicoloured Choker Necklace in 22K Gold GNS 081 Sale priceINR 399,000
original gold jewelryoriginal gold set
Short Jadau Rani Haar Styled Necklace Set | 22k Gold and Precious Stones GNS 058 Sale priceINR 259,000
ruby emerald necklace tanishqruby emerald necklace set malabar
Short Rani Haar |22k Gold Necklace Set | Precious Stones GNS 056 Sale priceINR 383,000
emerald pendantruby emerald necklace gold
Emeralds Accentuated Jadau Choker or Sitarami Set in 22k Gold & Precious Stones in Setting GNS 055 Sale priceINR 233,000
Jadau Necklace Set in 22k Gold With Chandbali Styled Earrings GNS 051Jadau Necklace Set in 22k Gold With Chandbali Styled Earrings GNS 051
Jadau Necklace Set in 22k Gold With Chandbali Styled Earrings GNS 051 Sale priceINR 381,000
hyderabadi rani haar set goldnizami haar set
Multicolored Jadau Rani Haar | Traditional Design GNS 050 Sale priceINR 549,000
ruby emerald pearl necklacegold necklace with pearl strings
Multicolored Jadau Short Rani Haar in 22k Gold GNS 049 Sale priceINR 249,000
jadau rani haar pendantbridal rani haar set tanishq
Bridal Long Rani Haar Set | 916 Gold | Punjabi Jadau GNS 047 Sale priceINR 702,000
ruby emerald haar setrani haar tanishq
Heritage Indian Jewelry | Bridal Rani Haar Set GNS 046 Sale priceINR 583,000
jadau necklace tanishqtanishq jadau jewellery
Multicolor Jadau Choker Set in 22k Gold GNS 044 Sale priceINR 325,000
bridal gold setgold necklace set for bride
Multicolored Jadau Necklace Set in 22k Gold GNS 042 Sale priceINR 442,000
broad gold necklace setbridal gold necklace set
Gold Necklace Set Studded with Precious Emeralds and Rubies GNS 041 Sale priceINR 692,000
gold hasli sethasli necklace gold
Traditional Jadau Hasli Necklace Set in 22k Gold GNS 038 Sale priceINR 257,000
gold necklace set under 2 lakhsilght-weight gold set
Delicate Multi color Necklace Set in 22k Gold GNS 036 Sale priceINR 325,000
gold chick patti setMinimalistic Gold Choker Set | Real Jadau Jewelry on 22k Gold GNS 032
Minimalistic Gold Choker Set | Real Jadau Jewelry on 22k Gold GNS 032 Sale priceINR 139,000
light small gold setClassy Jadau Choker Set in 22k Gold GNS 031
Classy Jadau Choker Set in 22k Gold GNS 031 Sale priceINR 154,000
gold set under 1 lakhlightweight gold set
Minimalistic & Classy Jadau Choker Set in 22k Gold GNS 030 Sale priceINR 164,000
jadau chik set in goldgold chik set
Contemporary Lightweight Jadau Choker Set in 22ct Gold Studded with Precious Stones GNS 029 Sale priceINR 264,000
lightweight gold chik setgold studs ruby
Light and Minimalistic Jadau Choker Necklace Set in 22k Gold GNS 028 Sale priceINR 215,000
ruby necklace malabarruby earrings tanishq
Ruby Emerald Pearl Jadau Necklace Set in 22ct Gold GNS 027 Sale priceINR 443,000
jadau chain settanishq chain set
Chic & Sleek Jadau Necklace Set in 22k Gold & Precious Gemstones GNS 025 Sale priceINR 284,000
antique finish necklace set for bridebridal necklace set tanishq
Heavy Look Jadau Necklace Set in 22k Gold and Precious Gemstones GNS 023 Sale priceINR 502,000
multicolour necklace set tanishq22k gold set
22K Gold Necklace Set Studded with Precious Stones GNS 021 Sale priceINR 423,000
ruby emerald chick pattiruby-emerald chick patti set in gold
Jadau Collar Necklace Set Studded with Precious Stones in 22K Gold GNS 020 Sale priceINR 247,000
gold choker set tanishqgold chickpatti set
Traditional Multicolored Choker Set in 22K Gold Studded with Rubies, Emeralds and Pearls GNS 019 Sale priceINR 445,000
tanishq necklace set jadaugold necklace set malabar
A Contemporary 22K Gold Jadau Necklace GNS 017 Sale priceINR 284,000
navratna choker set tanishq22k gold navratna choker
Navratna Choker Necklace Set in 22k Gold GNS 015 Sale priceINR 163,000
rajasthani gold choker set tanishq22k gold necklace set tanishq
Traditional Rajasthani Jadau Choker Necklace Set in 22k Gold Studded With Rubies Emeralds and Pearls GNS 014 Sale priceINR 337,000
jadau chikpatti set goldchik patti set in gold
Multicolored Jadau Choker Necklace Set in 22k Gold GNS 013 Sale priceINR 293,000
bridal mughal necklace set tanishqruby emerald choker set tanishq
Traditional Indian Bridal Wear Set | 22k Gold Set | Rajasthani Choker GNS 012 Sale priceINR 521,000
gold chikpatti setgold chick patti
Contemporary Tricolor Jadau Chikpatti Set in 22k Gold GNS 011 Sale priceINR 303,000
ruby emerald necklace set22k gold necklace set tanishq
Contemporary Jadau Necklace Set in 22k Gold GNS 010 Sale priceINR 445,000
22k gold chokergold choker set
22k Gold Jadau Choker Set GNS 009 Sale priceINR 231,000
gold choker set malabargold necklace under 2 lakh
Traditional Indian Gold Jewelry | Jadau Choker Set | Precious Stones GNS 007 Sale priceINR 293,000
jadau choker with lehengagold choker set malabar
Bridal Jadau Aad Necklace | 22 carat Gold Jewelry | Rajsthani Design GNS 006 Sale priceINR 531,000
malabar jadau necklace setmalabar 22k gold necklace set
Bridal Hasli Necklace Set in Gold GNS 004 Sale priceINR 605,000
gold necklace set with price under 4 lacs22k gold necklace set with price
Jadau Necklace with Chandbali Earrings in 22k Gold GNS 003 Sale priceINR 479,000
bengali bridal necklace setbengali gold necklace set
Bridal Jadau 22k Necklace Set adorned with Rubies, Emeralds & Pearls GNS 002 Sale priceINR 598,000

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.