Rudradhan is the online face of Chouhan Jewellers, Amritsar — a Jadau jewellery manufacturer founded in the 1950s and now run by the third generation of the family.
We built Rudradhan to bring handcrafted Jadau jewellery directly to customers across India and abroad — in both 22K gold and gold-plated 925 silver.
Chouhan Jewellers, Amritsar
Handcrafted by experienced karigars
22K gold and gold-plated 925 silver
Manufacturer to customer
For decades, Chouhan Jewellers worked largely behind the scenes — creating Jadau jewellery for other jewellers and trade customers.
Rudradhan was built to bring that same workshop, karigari and product knowledge directly to customers who want to understand what they are buying.
You are not just buying from a storefront. You are buying from the people behind the making.
Our 22K gold and gold-plated 925 silver pieces come from the same Amritsar craft ecosystem.
We try to explain the metal, stones, plating, weight and pricing more clearly than traditional retail usually does.
If you have questions before or after buying, you can speak to us directly instead of being passed around.
“Rudradhan exists because many customers want traditional Jadau jewellery, but also want more clarity, access and choice than old-style jewellery retail usually gives them.”
Rudradhan makes traditional Jadau jewellery in both 22K gold and gold-plated 925 silver. The metal may differ, but the respect for karigari does not.
For customers who want traditional jewellery in gold itself.
For customers who want the look and feel of fine traditional jewellery without locking every wearable piece into gold.
When gold makes sense, choose gold. When the purpose is wearing, styling and enjoying traditional design, gold-plated silver can be a very intelligent choice — provided the workmanship is good enough.
Most silver jewellery is made by workshops that have always worked in silver or base metals. Rudradhan came from a different direction.
“Most jewellers who make silver jewellery have never worked in gold. We came the other way around.”
— RudradhanOur karigars were trained in traditional gold Jadau work. That experience affects the finish, setting, proportion and overall feel of the jewellery.
The base is 925 sterling silver, not brass or copper. It gives the piece a more serious foundation while keeping it more practical than gold.
Gold-plated silver only makes sense when the polish, plating, stone setting and handwork can come close to the feeling of fine traditional jewellery.
We do not choose cheaper metals just to reduce cost. The heart of the product is karigari, and the material must support that craft.
Gold-plated silver is not a replacement for gold as wealth. It is a practical way to keep traditional Indian jewellery wearable, expressive and beautifully made.
Gold and jewellery are often spoken of together, but the purpose is not always the same. Sometimes jewellery is bought as wealth. Sometimes it is bought to be worn, styled, gifted and remembered.
Our view is simple: own gold wisely if you want wealth. Wear jewellery joyfully if you want beauty. When the same finesse is available in gold-plated silver, the choice becomes more intelligent.
Jewellery should not be sold through vague words alone. We try to explain the metal, plating, pearls, stones, weight and pricing wherever possible, so customers can make a more informed choice.
Our gold Jadau jewellery is made in 22K gold, suitable for customers who want the jewellery to carry significant gold value along with traditional handwork.
Our gold-plated silver jewellery is made on 925 sterling silver, not brass or copper. It gives the craft a more serious and wearable base.
Silver pieces are gold-plated to achieve the warm appearance expected from traditional Indian jewellery, while keeping the piece more practical than solid gold.
We use real pearls and suitable stones based on the design. Where synthetic coloured stones are used for practicality, we prefer being clear rather than pretending otherwise.
A customer should know what she is buying, why it is priced that way, and what kind of long-term value or use she should expect from it.
That is why our product pages often include details like metal type, approximate weight, delivery time, and price-breakup information where applicable.
Gold-plated silver jewellery can remain beautiful for a long time when it is worn and stored sensibly. Like all plated jewellery, it deserves basic care — especially around moisture, perfume, sweat and rough storage.
Wear after perfume, makeup and lotions have settled. Avoid wearing plated jewellery while bathing, swimming or exercising.
After use, wipe gently with a soft dry cloth and store separately in a pouch or box to avoid rubbing and scratches.
High-contact areas may soften over time. This is normal for gold plating and depends on usage, skin chemistry and storage.
If a piece needs freshening later, many gold-plated silver pieces can be re-plated depending on condition and design.
Gold-plated silver should not be treated like rough daily-use metal jewellery. It is crafted jewellery, meant to be worn beautifully and handled with reasonable care.
If you are unsure how to store, clean or re-plate a Rudradhan piece, message us. We would rather guide you clearly than let you guess.
Jewellery buying often needs conversation. Size, delivery time, customisation, metal choice and occasion all matter. We try to keep that process direct and clear.
Many designs can be adjusted for size, colour combination, earring back type, chain length or other practical requirements, depending on the piece.
Some jewellery is ready to ship. Some is made after order confirmation. Product pages usually mention the expected delivery timeline.
We support customers in India and abroad. International customers can also shop through our US website where suitable.
If something needs attention before or after delivery, we prefer solving it directly rather than leaving customers confused.
Message us before buying. Tell us the occasion, budget, preferred metal and delivery requirement. We will guide you honestly toward what makes sense.