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Ready To Shipbuy gold plated earrings in bangaloregold plated jadau tops
Gold Plated Silver Jewelry| Multicolored Jadau Stud Earrings ER 211 Sale priceINR 7,995
Ready To Shipjadau tops with gold platingruby emerald earrings with gold plating
Gold Plated Multicolored Stud Earrings in Sterling Silver ER 192 Sale priceINR 9,995
Ready To ShipELEGANT PEARL STUDSfloral jadau tops
Pearl Studs | Elegant Pearl Jewellery | Gold Plated Pearl Jadau Stud Earrings in Silver | ER 189 Sale priceINR 7,995
Ready To ShipPEARL STUDS FOR WOMENpearl earrings under 5000
Pearl Studs | Stud Earrings for Women | Gold Plated Indian Jewellery | Rudradhan | ER 187 Sale priceINR 12,995
Ready To Shipbig round studs for womengold plated pearl stud earrings, large round shape
Gold Plated Pearl Studs | Large Round Stud Earrings for Women ER 184 Sale priceINR 15,595
Ready To Shippakistani jadau jewellery with priceamritsari jadau tops under 10000
Traditional Multicolored Jadau Earrings | Ruby Emeralds Stud Earrings | Jadau Tops in Silver | ER 183 Sale priceINR 9,995
Ready To Shiplarge gold plated jadau studsbig round stud earrings
Big Round Studs | Gold Plated on Sterling Silver | Statement Stud Earrings ER 181 Sale priceINR 13,595
Ready To ShipPearl jhumka earringsgold plated long jhumka
Gold Plated Pearl Drop Jhumka Earrings in Silver ER 171 Sale priceINR 16,595
Ready To ShipStatement Jadau Earrings set with Pearls in Gold Plated Silver ER 170Statement Jadau Earrings set with Pearls in Gold Plated Silver ER 170
Statement Jadau Earrings set with Pearls in Gold Plated Silver ER 170 Sale priceINR 14,995
Ready To ShipPearl-Turquoise Jadau Chandbali Earrings in Gold Plated Silver ER 169turquoise dangle and drop earrings
Pearl-Turquoise Jadau Chandbali Earrings in Gold Plated Silver ER 169 Sale priceINR 12,995
Ready To Shipjadau studsMulticolored Jadau Studs in Gold Plated Silver ER 164
Multicolored Jadau Studs in Gold Plated Silver ER 164 Sale priceINR 7,995
Ready To Shipjadau dandi jhumki in silver with gold platinggold plated earrings
Gold Plated Jhumkas Studded With Freshwater Pearls and Stones ER 160 Sale priceINR 12,695
Ready To ShipGold Plated Long Chandbali Earrings in Silver Set with Navratna Colors ER 145long navratna chandbali
Gold Plated Long Chandbali Earrings in Silver Set with Navratna Colors ER 145 Sale priceINR 15,595
feroza earringsgold plated jadau earrings with pheroza
Gold Plated Pearl Pheroza Earrings on 925 Silver base metal | turquoise ER 142 Sale priceINR 15,595
gold plated navratna topsgold plated navrattan studs
Gold Plated Navratna Stud Earrings | Jadau Jewelry ER 122 Sale priceINR 6,295
Ready To Shipjadau earrings in pearlpearl earrings under 10000
Gold Plated Pearl Drop Earrings in Sterling Silver ER 102 Sale priceINR 8,995
Ready To Shipruby pearl earrings in gold polished silvergold plated earrings
Multicolored Jadau Earrings in Gold Plated Silver ER 050 Sale priceINR 14,995
Ready To Shipgold plated chand balas in silveramritsari chand bala earrings
Gold Plated Jadau Chandbali Earrings in Silver ER 048 Sale priceINR 11,995
edwardian turquoise earringsbeautiful pearl and feroza earrings made in sterling silver
Statement Turquoise Jewelry | Feroza Earrings | Edwardian Victorian Styled ER 040 Sale priceINR 14,995
Ready To ShipGold Plated Dangler Earrings in 925 Silver ER 029Gold Plated Dangler Earrings in 925 Silver ER 029
Gold Plated Dangler Earrings in 925 Silver ER 029 Sale priceINR 11,695
edwardian jewellery onlinevictorian jewellery
Gold Plated Multicolored Jadau Earrings in Silver ER 022 Sale priceINR 14,995
Ready To ShipLarge Round Jadau Earrings in Gold Finished Silver ER 002Large Round Jadau Earrings in Gold Finished Silver ER 002
Large Round Jadau Earrings in Gold Finished Silver ER 002 Sale priceINR 15,950

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020
  • The instagram page is set up with few available photos of our gold jewelry.
  • Trial and error stock production commences on sterling silver.
Sept 2020
  • First silver based jewelry article presented on the instagram page
  • First verbal order received through Instagram
  • The domain rudradhan.com is acquired
  • Etsy shop set up. First order received on Etsy the same month.
Nov 2020
  • Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.
Dec 2020
  • www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021
  • First direct website order on rudradhan.com
Mar 2021
  • Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
  • Instagram follower count crosses 10k mark.
Dec 2021
  • Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022
  • 22k Gold products added to the website
  • First D2C gold order processed
July 2022
  • First international gold order fulfilled to USA
Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023
  • Shifted from the congested old city to the more accessible city center.
  • Open for visits by prior appointment
Dec 2023
  • Instagram follower count crosses 100k
  • Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024
  • Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
  • www.rudradhan.us goes live
May 2024
  • Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.