चांदी के झुमके

आपकी खरीदारी की गाड़ी

आपकी गाड़ी खाली है

The Partition of India

The Humble Begining

Late Mr Harbans Lal Chouhan (1923-2022) a humble job working silversmith, migrates with a young family from Daska, Sialkot (now in Pakistan) to settle in Amritsar, India.

History

Foundation of chouhan jewellers

After early struggle post migration - working odd jobs and then as a goldsmith making jewelry, Mr H.L Chouhan establishes Chouhan Jewellers as a firm.

Rudradhan is a registered trademark brand owned by Chouhan Jewellers.

History

steady rise

As a manufacturing firm specializing in handmade stone studded jewelry, Chouhan Jewellers grows steadily to become a supplier to some of the most prominent jewellery houses across India.

Covid-19 Strikes

The Conception of Rudradhan

With Covid-19 wrecking havoc on the unorganized handicrafts manufacturing sector, in June 2020, Chouhan Jewellers explores jewelry making in cheaper alternate base metals so as to keep the large job-work karigar base meaningfuly employed and at the same time explore evolution from a B2B entity to a D2C one through e-commerce.

Having never made jewelry in any metal except gold prior, we finalized on sterling silver as it was healthwise safer to work on for the karigars.

It must be noted, and we strongly believe, that if it were not for the extreme conditions that the covid times presented, getting gold karigars to adapt to silver without compromising finish might have been unthinkable.

Setting up the online business

The begining

Aug 2020

The instagram page is set up with few available photos of our gold jewelry.
Trial and error stock production commences on sterling silver.

Sept 2020

First silver based jewelry article presented on the instagram page
First verbal order received through Instagram
The domain rudradhan.com is acquired
Etsy shop set up. First order received on Etsy the same month.

Nov 2020

Collaboration set up with a USA based online firm (deccanjewelry), to promote our gold plated silver jewelry in USA/Canada.

Dec 2020

www.rudradhan.com goes live

Setting up the online business

The Begining

Jan 2021

First direct website order on rudradhan.com

Mar 2021

Rudradhan enrolls with Pernia's Popup Shop - a popular Indian multi-brand ecommerce platform
Instagram follower count crosses 10k mark.

Dec 2021

Total worldwide customer base count crosses 500

Setting up the online business

The Begining

Feb 2022

22k Gold products added to the website
First D2C gold order processed

July 2022

First international gold order fulfilled to USA

Dec 2022

Total worldwide customer base count crosses 2000

Location Shift

Visits by Appointment open

Aug 2023

Shifted from the congested old city to the more accessible city center.
Open for visits by prior appointment

Dec 2023

Instagram follower count crosses 100k
Total worldwide customer base count crosses 5000

Local to global

Global to local

Mar 2024

Rudradhan LLC incorporated in Minnesota, USA to enhance the shopping experience for our international customers, with a focus on North America and Australasia.
www.rudradhan.us goes live

May 2024

Rudradhan Jewellery granted commercial licence in UAE to enhance the shopping experience for our GCC customers.